AICE MEDIA KEY TERMS

Production

The process of making a media product.

Marketing

The process of promoting and selling a product.

Cross-media Convergence

The collaboration of different media forms.

Synergy

The practice of two or more media companies working together to combine efforts for mutual gain.

Distribution

The process of making a media product available for consumption.

Consumption

The process of using or receiving media from another source.

Technological Convergence

The merging of independent technologies into one device.

Institution

Large corporations related to media development and/or distribution.

Media Conglomerate

A global institution owning multiple companies across different mass media industries.

Monopoly

One company dominating an industry.

Oligopoly

A few companies dominating an industry.

Vertical Integration

A media company owning firms in production, distribution, and exchange stages.

Horizontal Integration

A media company acquiring or merging with firms at the same level.

Media Form

The specific form used to communicate meaning.

Media Platforms

The chosen method of distribution for a media form.

Active Media Consumption

The deliberate and engaged interaction with media.

Passive Media Consumption

Little to no intention or engagement in media use.