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Validity
The extent to which an observed effect is genuine
Reliability
How consistent the findings from an investigation or measuring device are
Types of validity
Population validity
Internal validity
Temporal validity
External validity
Ecological validity
Mundane realism
The extent to which the tasks and materials of the investigation resemble those of the real world
Population validity
The extent to which the results of an investigation can be generalised to other groups of the wider population
Internal validity
Extent to which the findings of the study are due to a change in the independent variable rather than extraneous variables
Temporal validity
The extent to which the findings of a study can be generalised to other historical times and eras
External validity
The extent to which the findings from a research study can be applied outside the context of that study
Ecological validity
The extent to which the findings from a research study can be generalised to other settings and situations
Ways of measuring validity
Face validity
Predictive validity
Concurrent validity
Face validity
Measures whether a test looks like it measures what it set out to measure
Predictive validity
How well a study or test can predict future behaviour
Concurrent validity
Measures how closely two different tests of the same behaviour/skill agree with each other
How can validity be improved in experimental research? (2)
Standardise procedures to limit investigator effects, and participant reactivity.
Using single-blind or double-blind trials achieves the same aim.
How can validity be improved in observations? (2)
Using covert observations.
Ensuring behavioural categories aren’t too broad, overlapping or ambiguous.
How can validity be improved in questionnaires?(2)
Using a lie scale to assess the consistency of answers.
Submitting data anonymously to remove social desirability bias.
Types of reliability
Internal reliability
External reliability
Internal reliability
The extent to which a measure is consistent with itself
External reliability
The extent to which a measure is consistent over time
Ways of measuring reliability (2)
External reliability: Test-retest method
Internal reliability: Split-half method
Test-retest method
A method for assessing the reliability of a questionnaire or psychological test by assessing the same person on two different occasions.
Split-half method
The researcher splits the test in half and analyses the responses given to the first half of the questionnaire compared to the second half of the questionnaire
If similar responses are given in both halves, then internal reliability is established
What is inter observer reliability?
The extent to which there is agreement between two or more observers involved in observations of the same behaviour.
How to improve reliability of observations (3)
Ensuring behavioural categories are:
operationalised
measure only observable behaviour
are distinct, with no overlapping or ambiguity
How to improve reliability of questionnaires (2)
running the test-retest method and rewriting or excluding any questions which do not show consistency in scores
replacing open questions with closed, fixed choice alternatives that are less ambiguous
How to improve reliability of interviews (3)
using the same interviewer for each interview
using trained interviewers (which is particularly important for the cognitive interview used with eyewitnesses)
ensuring that leading questions or ambiguous, double-barreled questions are omitted from the questioning
How can reliability of an observation be assessed through inter observer reliability? (4)
The two observers would agree on behavioural categories.
The two would make independent observations
The two would compare to check for agreement.
The researchers would accept the +0.8 correlation as reliable.