SAM Capstone Project: Trends Analysis for Green Market Grocery

Comprehensive vocabulary flashcards reviewing key business trends, research data, and formatting terms from Devon & Company's trends analysis report for Green Market Grocery.

Devon & Company

A major consulting firm based in Montreal, Canada that conducted retail grocery research and prepared the trends analysis report for Green Market Grocery.

Small producers

Food producers ranked below the top $100$ producers, who collectively capture more than $60\%$ of the branded goods market.

Grid Matrix SmartArt

A SmartArt layout from the Matrix gallery used to illustrate four key business strategies: Local and fresh, E-commerce, Shopping and more, and Meal kits.

Nadia Crane

A contributor to Grocery Today who noted that samples of fresh and prepared foods serve as major customer attractions and recommended that stores invite local vendors to host kiosks.

Home-based digital assistants

Smart devices that enable consumers to order groceries from home or work, which deprives brick-and-mortar grocery retailers of high-margin impulse purchases.

Impulse buys

Unplanned purchases made while browsing physical aisles that pad grocery retail sales, which are bypassed when shoppers purchase through digital assistants or online ordering.

Mobile payment stations

In-store checkout setups allowing shoppers to complete grocery purchases directly via smartphone, meeting modern consumer expectations for frictionless payment.

Sustainability (Grocery Retail Trend)

A customer preference to know where foods originate and how they were produced, commonly communicated in-store through signs or maps indicating product travel distance.

Subscription meal kits

Mail-order or grocery-packaged kits containing ingredients and recipes for complete meals, representing a $\$5\text{ billion}$ industry expanding into specialty diets and regional themes.

Grocery Shopping Habits Survey

An online survey of approximately $990$ U.S. adults reporting that $92\%$ shop in stores, $20\%$ order online, $10\%$ order ahead and pick up, $8\%$ use delivery, and $6\%$ use a mobile app.

Weekly store visits trend ($2019\text{--}2021$)

The average number of weekly grocery shopping trips per consumer, recorded as $2.2$ trips in 2019, declining to $1.8$ in 2020, and reaching $1.5$ in 2021.

Meat and seafood expenditure

The largest annual spending category identified in the survey, accounting for $\$2,215$ of an average total grocery expenditure of $\$5,100$.

Bakery expenditure

The second-highest surveyed grocery spending category, totaling an average annual expenditure of $\$1,020$.

Packaged foods expenditure

A surveyed grocery item category representing an average annual consumer spending level of $\$955$.

Fresh produce and dairy expenditure

The lowest of the four surveyed annual grocery spending categories, totaling an average of $\$910$.

Symbol 183

A filled circle character available in the Symbol gallery used as an inline separator between text elements, such as company names and web addresses.

Tight text wrapping

A picture formatting setting that wraps surrounding paragraph text closely along the contour of an inserted image rather than maintaining a rectangular boundary.

Format Painter

A Word tool utilized to copy formatting characteristics from one block of text (such as "Dining") and apply them to another block (such as "Payment services").