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Self Esteem motive
What motive is one of the most powerful determinants of behavior
Cognitive dissonance
Discomfort when 2 cognitions conflict or behavior conflicts with attitude
When challenges our self esteem or important cognitions
When is cognitive dissonance most painful?
Change behavior, change cognitions, add consonant cognitions
What are the 3 ways to reduce cognitive dissonance
Consonant cognition
Adding a new qualifying cognition to belief
Adding consonant cognition
Which dissonance alleviation method is the most popular and used most often
Rationalizing
Human thinking is _____ not rational
Post decision dissonance
Dissonance felt after making a choice, surrounding beliefs about competency and ability to make good choices
Post decision dissonance
Comes from negative thoughts on decided object conflicting with wanting to feel smart/making good choices
Happier
The photograph where students either submitted a final assignment or could change it later showed the more permanent decisions make people _____
Justification of effort
Individuals like something more if worked hard to attain it, especially if did so with their own free will
IKEA effect
Like furniture more when they have to build it themselves
Counterattitudinal behavior
Acting in a way inconsistent with private beliefs and is most common source of cognitive dissonance
External justification
Explain behavior as result of about situation/environment
Internal justification
Reduce dissonance by changing thing about self like the attitude of behavior and saving becomes believing
Internal justification
Fetsger and Carlsmith gave students boring task, and had to convince other “student” that task was fun, if gave 20 dollars, rated as less enjoyable, same as control, and if gave one dollar rated activity as more fun, demonstrating which concept?
Ben Franklin Effect
If do a favor for actual person (not for impersonal thing like department) will like them more
Dehumanize
If commit acts of violence against group, or don’t like them, then will _______ them to reduce dissonance
Insufficient punishment
Dissonance from not having sufficient external justification usually from mild punishment, so devalue forbidden activity with internal justification
Change
After making decisions, attitudes can sharply ______ because of cognitive dissonance
higher
Children with ______ punishment rated forbidden toy as more attractive
lower
Children with _______ punishment rated forbidden toy as less attractive
Hypocrisy induction
make statements that are opposite of behavior and use cognitive dissonance between what is said and what they do to cause behavioral change
collectivist
_____ societies tend to have slightly less cognitive dissonance though still present
Collectivist
______ cultures tends to justify choices when making them by saying that people are watching
Self affirmation theory
People reduce dissonance by focusing on competence in thing that is unrelated to threatened belief
Affirmations
Steele found that if give science majors lab coats before reduced post decision dissonance, showing if give people _____ before, will hold onto it
Self evaluation maintenance theory
Feel dissonance when those close to us outshine us in area central to our self esteem/self concept
Distance self from person, change how relevant task is to self esteem, try to enhance performance/sabatoge others
what are the 3 main ways that we try to reduce dissonance according to self evaluation maintenance theory
Illusory irrevicability
get effect of permanence on dissonance reduction without decision really being permenant
Lowballing
Caldin did study on when someone commits to behavior, if raise cost, then won’t back out, even if wouldn’t have agreed before which is known as _______
after
Caldwin did study when gave participants the description of study, and after agreed told time was 7am, and other was told about time before they agreed, students told about time ____ agreed showed up the most
Decisional stress
When have to make decision, it is stressful, but once decisde less stressful, but if back out is stressed again
recognizing dissonance
What can help people avoid low-balling
examine behavior critically, and break cycle of action and justification
Why does recognizing dissonance help reduce cognitive dissonance
narcisism
Excessive self love and lock of empathy for others
Terror management theory
self esteem is buffer protecting us from scary thoughts about death
Actor
people embrace views that make them fell like effective ____ in meaningful personal world
Self esteem
higher _______ is associated with less fear about death
Narcisists
_____ are less successful and are bad at learning from mistakes
Optimistic
People who are _______ persevere more, are more resilient, and set higher goals
counter attitudinal advocacy
When argue for something that don’t believe, come to believe it
Conformity
Changing ones behavior because of real or imagined social influence
Informational social influecne
Using others as source of information to guide behavior and believe other’s interpretation of ambiguous behavior, because think they are right
Autokenetic effect
What ambiguous effect was used to study informational social influence
Public compliance
conforming publicly without necessarily believing what the other group is doing
More
nolan showed people were ____ likely to conserve if found out that neighbors were conserving too
more
When condition is high importance then people are _____ susceptible to influence for informational social influence
Situation is ambiguous, situation is crisis, others are experts
what are the 3 things are most likely to lead people to conform to informational social influence
Social norms
Implicit/explicit rules group has for behaviors, values, and beliefs
Normative soical influence
Influence from other makes us more likely to conform to be liked/accepted
Decreased
In experiment where participant was 2nd to last and had everyone else say wrong answer, when answers were written instead of spoken, conformity ______
Amygdala
When conform to group while doing a visual processing task, fMRI shows that _____ becomes active
Less
for normative social influence, if situation is more important will conform _____
Berated, exiled
When people don’t follow group norms they are ____ or _______
Informational social influence
sherif did study on autokenetic effect where interpretation was ambiguous
found that if put people together then would come to a consensus after a small number of trials without even talking to each other directly
participants thought that their answer was right originally, but had more confidence in consensus answer showing what concept
Normative social influence
Asch did study where people came into lab for “perception study” and “arrived last” so had to sit in 2nd to last seat
Given series of lines and had to pick which was closest to target
When alone got ~98% correct, but when within group and everyone else said wrong answer, would go along with group even if knew it was wrong demonstrating what
Conformity, acceptance
for normative influence many tend to engage in public _____ without private _____
Compliance
Behavior change as result of direct request
Reciprocity
wHen someone does something for you, will repay actions in kind
duration, circumstances, equivalent
Receprocity is short in _____, governed by _____, repayments will have level of _______
Social impact theory
Likelihood of responding to social influence depends on factors about group
strength, number, and immediacy
What are the 3 main group factors that affect social influence according to social impact theory
Strength of group
HOw important group is to us, more important group, more likely are to conform
Immediacy of group
How close group is to you in space and time, conformity increases closer group members are to us
Number
As size of group increases, normative pressure increases
Diminishing
For group number each person over 3 has _____ returns
Idiosyncrasy credits
Tolerance earned from conforming to group, more credits, more can deviate without consequences
Minority influence
Minority influences beliefs/behavior of majority
have same values over time, minority group must agree with one another
what 2 things are needed for minority influence to work and be consiteint
Consitency
what one factor is most important to minority groups being convincing
Injunctive norms
What we think others would approve or disapprove of
Descriptive norms
perception of way people actually behave in situation regardless of other’s approval
injunctive
Between injunctive and descriptive norms, which tends to be stronger
Injunctive
____ norms are good predictors of behavior when sense of disapproval or approval come up
Boomerang effect
Those who are below norm (doing less of undesired behavior) increase undesired behavior when told about norm because are below it
Descriptive norm and injunctive method
can use _____ and _____ to avoid boomerang effect on those not dong undesired behavior and get conformity on end doing undesired behavior
draws attention
To promote socially beneficial behavior, need something that _____ to injunctive norm
Foot-in-the-door technique
Increase compliance for larger task by making smaller related request first, then asking larger request later
Would feel cognitive dissonance about consistency
Why does the foot in the door technique work
Door-in-the-face technique
Ask people for larger task that they refuse, then ask for smaller (desired) task
Reciprocity and feels less demanding
Why does the door-in-the-face technique work
Propaganda
deliberate attempt to advance cause by manipulating mass attitudes/behaviors with misleading or emotionally charged information
Obedience
Change in behavior because authority figure requested
Obedience to authority
milgram gave shocks to “participant” and real participant acting as teacher continued to up voltage even if “student participant” cried in agony, asked to stop, or went unresponsive because lab assistant told needed to continue, representing what concept
Hard
When people start following one societal norm, it is ____ to switch to another especially when don’t have time to break and think about decisions
justification
______ is one way to reduce post decision dissonance by shifting blame, also makes easier to take next step in behavior even if think wouldn’t do so
participants deceived, not able to give fully informed consent, psychological distress, not fully able to withdraw, inflicted insight
what were the 5 main ethical problems with the Milgram study
Inflicted insight
Participants learned unpleasant things about theirselves, against their will
Stopped at 150 volts, got patients screened for negative outcomes, told patients could leave
When burger redid study under new ethical guidelines, what 3 main changes did he make to make it more ethical
similar
Burger also excluded those who took 2+ psychology classes, and had a more diverse and educated group than Milgram, his findings ended up being ______ to Milgrams original percentage of conformity
Normative pressure, informational social influence
In terms of obeying authority ______ makes it difficult to stop obeying, and _____ makes us want to follow experts instructions
Foot-in-door technique
Freedman and Fraser did experiment where asked people to put large sign on yard, or asked people to put small sign in window then large sign in yard. Those asked to put sign in window first were more likely to put sign in yard demonstrating what concept
Request
To create cognitive dissonance for foot in door technique _______ has to be related
Door-in-the-face technique
Caldini did experiment where asked students to volunteer with troubled youth for 2 years first, would be more likely to agree to do it for 2 hours for 1 day, than if just asked original question demonstrating what
Principle of reciprocal concessions
In negotiations, concessions by 1 party makes pressure for other party to make reciprocal concessions
Agentic state
State where person places responsibility of actions on authority
Disagreeable, personal culpability, obedience
Agentic states leads to a greater likelihood of doing ____ tasks, offers lack of ____ _____, and helps enable ______