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bogus pipeline experiment
participants more likely to admit taboo things when they think experimenters know they‘re lying
nurture
attitudes caused by environment/upbringing
nature
attitudes caused by genetics
theory of planned behaviour
behaviour is driven by intentions shaped by social pressure, attitudes to behaviour, and perceived control
when attitudes are strong
affect own outcomes, relate to fundamental beliefs, concern family/ingroups
when attitudes predict behaviour
when people think they’re well informed, attitudes from personal experience, are resisting attack on attitude
identity
getting people to be reminded of their identity affects their behaviour
salient attitude
prominent, conscious belief, comes to mind easily
central route to persuasion
persuading people using strength and quality of argument
peripheral route to persuasion
persuading people by using subliminal cues