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What is discounted cash flow (DCF) valuation?
Based on the idea that a company’s value can be represented by the present value of its future free cash flows (FCF)
FCF projections rely on assumptions about sales growth, margins, capital expenditure and working capital needs
DCF estimates intrinsic value, not market value
Acts as an alternative to market-based methods
Useful when market prices are distorted or when no good comparable companies exist
Typically projects FCF for 5 years
Because long-term forecasting is difficult, a terminal value captures value beyond the projection period
What are the 5 steps of this valuation?
Step 1: Study the Target and Derive Key Performance Drivers
Step 2: Project Free Cash Flow
Step 3: Calculate WACC
Step 4: Determine Terminal Value
Step 5: Determine Valuation
Describe step 1: study the target
Understand the business to build realistic DCF assumptions:
Analyse business model, financial profile, customers, markets, competitions, and risks
Enables credible projections, WACC and terminal value
What information can be gathered from both public and private companies?
Public companies information:
SEC filings (10-K, 10-Q, 8-K)
MD&A for performance and outlook
Earnings calls and investor presentations
Equity research reports
Private companies information:
Rely on management (CIM) in sale process
If no CIM, use websites, trade journals and news
Use filings/research of public peers, customers and suppliers
Check old filings if previously public
Describe step 1: determine key performance drivers (internal/external drivers)
Identify what drives sales growth, profitability and FCF to support projections
Internal drivers:
New projects/facilities/contracts
Operational and working capital efficiency
External drivers:
Acquisitions
Market and consumer trends
Macroeconomics, regulation
What causes performance to vary by company, and where do FCF differences stem from?
Performance varies by company due to:
Strategy, management, brand and customer base
Product mix, sales approach, scale and technology
FCF differences stem from:
Capital expenditure needs (growth, assets owned v leased)
Working capital efficiency
For step 2: project free cash flow, how is free cash flow obtained/calculated?

What are 4 considerations for projecting free cash flow?
Use historical performance
Determine projection period length
Build alternative cases
When no management is available
Describe use historical performance
Past growth rates, margins and ratios guide future assumptions
3-years historical period is commonly used
Adjust historical data for non-recurring items and recent events to create a normalised baseline
Describe determine projection period length
Typical projection is 5 years, enough to reach steady-state performance and cover a business cycle
Longer projections (10+ years) if:
High-growth or early-stage companies
Long-term contracted industries (eg. utilities and natural resources)
Describe build alternative cases
Management case - company’s projections
Base case - bankers adjusted projections
Requires understanding of company drivers and sector trends
Describe when no management is available
For public companies, rely on consensus estimates and research reports
For private companies, use historical data, sector trends and public peers
How is sales projected?
Use consensus estimates (short-term)
Estimate outer years (beyond 2-3 years)
Special case - cyclical businesses
Sanity check assumptions
Ensure consistency across assumptions
How is COGS and selling, general and admin expenses (SG&A) projected?
Use historical COGS (gross margin) and SG&A % of sales for early years
Hold margins constant or adjust slightly for later years
Some DCFs only for project EBITDA/EBIT
Why should high sales growth forecasts generally be accompanied by higher capital expenditure and working capital requirements?
Higher sales growth usually requires a company to invest in additional production capacity, equipment and resources (CapEx) to meet increased demand. It also requires more working capital to fund higher levels of inventory and accounts receivable as sales increase
Why does high sales growth not necessarily translate into high free cash flow? How might free cash flow generation differ among rapidly growing companies, mature companies, and capital-light businesses?
High sales growth does not necessarily mean high FCF because companies may need to reinvest significant amounts of cash into CapEx and working capital to support growth
Rapidly growing companies: Often generate lower FCF due to significant reinvestment in expansion
Mature companies: Generally generate higher FCF because they have more stable sales and require less investment in growth
Capital-light businesses: Can generate high FCF because they require relatively little CapEx to support sales growth
How is EBITDA and EBIT projected (for public and private companies)?
Public companies
Use consensus estimates for the first 2-3 years - these already reflect gross margin and SG&A performance
For later years, hold EBITDA/EBIT margins constant at the last estimated year
Slight adjustment based on product mix, cyclicality, operating leverage, pricing changes, etc
Private companies
Use historical margins and peer company estimates for guidance
When lacking information, hold margins constant to create a baseline
How is tax projected?
FCF starts with EBIT x (1 - t) which gives EBIAT
Marginal tax rate is usually 25%
Use actual historical effective tax rate when available
How is depreciation and amortisation (D&A) projected?
Non-cash expenses are added back to FCF
Depreciation - reduction in value of tangible assets (eg. PPE)
Amortisation - reduction in value of intangible assets (eg. patents, licences)
Modelled as:
% of sales of CapEx
Detailed PPE schedule
Difference between EBITDA and EBIT
How is capital expenditure (CapEx) projected?
Cash outflows to acquire or improve physical assets
Capitalised on the balance sheet, then expensed via depreciation
Subtract CapEx from EBIAT to calculate FCF
Base projections on:
Historical CapEx levels
Company guidance/MD&A
% of sales (when data is limited)
Adjust for strategy or phase (eg. expansion v cash conservation)
Discussion: Bankers usually assume that depreciation ~ CapEx in the terminal year, discuss why
In the terminal year, a company is assumed to have reached a stable, mature stage of growth. Capital expenditure (CapEx) is therefore expected to roughly equal depreciation, as the company mainly replaces existing assets rather than making significant investments to expand
This assumption reflects a business maintaining its existing operations and production capacity without substantial growth in its asset base