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T/F Outbound logistics, a primary activity in Michael Porter's value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods.
False
T/F In a buyer-side marketplace, a buyer, or a group of buyers, opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation.
True
T/F E-business excludes transactions that generate demand for goods and services.
False
T/F Before defining a social media policy, an organization should design its social media information system.
False
T/F Universities are an example of nonbusiness organizations that use e-commerce applications.
True
Which of the following is true of mobile commerce (m-commerce) applications?
A) They are based on wired protocols.
B) They predominantly rely on voice recognition and text-to-speech technologies.
C) They are incompatible with 3G and 4G networks.
D) They are supported by short-range wireless communication technologies.
D) They are supported by short-range wireless communication technologies.
Identify an advantage of a cross-channel sales strategy.
A) It allows companies to meet customers where they are.
B) It leverages the power of marketplaces and search engines.
C) It increases sales opportunities.
D) It simplifies payment options.
C) It increases sales opportunities.
Identify one advantage of multichannel retailing.
A) It targets only consumers who are ready to buy.
B) It leverages the power of telecommunications.
C) It targets the most affluent consumers.
D) It leverages the power of marketplaces and search engines.
D) It leverages the power of marketplaces and search engines.
In Michael Porter's Value Chain concept, there are four supporting activities and five primary activities. Which of the following is not a primary activity of the Value Chain concept?
A) Human resource management
B) Inbound logistics
C) Outbound logistics
D) Service
E) Marketing and sales
F) Operations
A) Human resource management
Identify the main disadvantage of omnichannel.
A) Its complexity.
B) It is too time-consuming for customers.
C) It does not increase revenue.
D) Its simplicity.
A) Its complexity.
Which of the following is a pillar of hypersociality?
A) Tribe versus tribe.
B) Tribe-centric versus company-centric.
C) Human versus Machine
D) Tribe versus market segment.
D) Tribe versus market segment.
Identify one component of a social media information system (SMIS) that is not included in other information systems.
A) User communities.
B) Hardware.
C) Software.
D) Procedures.
A) User communities.
A pottery store decides to put its website and take orders from it. What category of business fits the poetry store?
A) B2B
B) B2C
C) C2B
D) G2B
B) B2C
For a business that is properly designing and using a social media information system (SMIS), the SMIS would most likely:
A) decrease Web site traffic.
B) curb hypersocialization in the organization.
C) enable it to share new and dynamic content with customers in real-time.
D) enable it to develop local area networks within the organization.
C) enable it to share new and dynamic content with customers in real-time.
Which of the following is an objective of the social media policy?
A) Eliminate legal issues.
B) Promote the well-being of employees.
C) Exonerate responsibilities to the brand.
D) Generate more revenue for the brand.
A) Eliminate legal issues.
Which of the following security measures is possible only due to the improvement of technologies in voice recognition?
A) Shipping to set addresses cannot be changed by voice.
B) Fast access to new articles of retailers.
C) Provide access to only specific voice patterns.
D) Provide access only to orders from registered phones.
C) Provide access to only specific voice patterns.
The four pillars of hypersociality describe a return to a _____ for businesses.
A) more formal interaction
B) Web-based framework
C) natural human interaction
D) mechanized strategy
C) natural human interaction
A __________ can generate valuable information about customers, including where they live.
A) B2B
B) SMIS
C) Website
D) Social Media
B) SMIS
The local government of a city wants to renew the central park. With that proposal, they created a website where interested constructors would fill an application with a proposal for the park. What kind of B2B model is this?
A) trading partner agreements
B) seller-side marketplace
C) third-party exchange marketplace
D) buyer-side marketplace
D) buyer-side marketplace
Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of _____ e-commerce.
A) consumer-to-consumer
B) business-to-business
C) consumer-to-business
D) business-to-consumer
B) business-to-business
_____ support m-commerce applications.
A) Virtual private networks
B) Wireless wide area networks
C) Personal area networks
D) Local area networks
B) Wireless wide area networks
In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.
A) e-procurement
B) the trading partner agreement
C) the third-party exchange
D) e-ticketing
A) e-procurement
Which is a supporting activity in a value chain?
A) Marketing and sales
B) Logistics
C) Operations
D) Technological development
D) Technological development
The _____ model generates revenue from the fees charged for matching buyers and sellers.
A) third-party exchange marketplace
B) trader-side marketplace
C) seller-side marketplace
D) buyer-side marketplace
A) third-party exchange marketplace
_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.
A) Fulfillment
B) Payment
C) Ordering
D) Information sharing
D) Information sharing
Service and support are more important in e-commerce than in ___________ commerce, given that e-commerce companies do not have a physical location to help maintain current customers. (one word, spelling counts)
traditional
iPhone applications are a popular type of _______ commerce application. (one word, spelling counts)
mobile
Social media ___________ systems facilitate sales for the system's sponsors. (one word, spelling counts)
information
_________ logistics is a primary activity in a value chain that involves moving and storing products from the end of the production line to end users of distribution centers. (one word, spelling counts)
Outbound
The __________ model brings sellers and buyers together on the Web and enables commissions on transactions between these parties.(one word, spelling counts)
brokerage
B2B
e-commerce involves electronic transactions between businesses.
B2C
e-commerce involving companies sell directly to consumers.
C2B
e-commerce involves people selling products or services to businesses.
C2C
e-commerce involves business transactions between users or consumers.
E-business
encompasses all the activities a company performs in buying and selling products and services using computers and communication technologies.
E-commerce
is buying and selling goods and services over the Internet.
E-procurement
enables employees in an organization to order and receive supplies and services directly from suppliers.
m-commerce
is the use of mobile or wireless devices to conduct business transactions.