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Berinsky
polls can effectively serve democracy but must consider who they survey and what questions they ask to accurately measure public opinion
converse 1964
- the mass public lacks constraint in the belief systems
- the public is largely ideologically innocent and struggles with abstract political issues
- when people interact with politics, it largely is understood in group terms
- people, by and large, have unstable views - "non0attitudes"
- exceptions are party identification, social issues, and issue publics
deli carpini and keeper
political knowledge is unevenly distributed with some people knowing a lot about politics while others know very little. which affects how consistently people form political opinions and participate
dellman et al
effective survey questions are clear unbiased specific and designed around how respondents actually understand remember and answer questions
ellis and stimson
political beliefs shape public opinion by using ideological labels na d symbols that help citizens understand and organize political issues
hetherington 2001
political trust affects how citizens evaluate government and respond to political information with declining trust making people more skeptical of government institutions
hillygus
survey quality depends on methodological transparency since no survey is perfect and readers need detailed information about sampling questions response rate and data collections to judge how trust worthy the results are
lay et al
children can develop political attitudes and partisan identities from their parents and social environments even at a young age
mason 2018 ch. 1 and 5
American political parties have created mega identities that absorbs individual group differences (us versus them)
McClain et al
racial identity has multiple dimensions: group membership, personal identification, and group consciousness - that can shape how people think about politics
verba 1996
hi lights the tension between citizens and elites; demonstrates that there is a participation gap between groups which directly impacts political outcomes
define public opinion
collective sum of individuals' preferences on any issue or set of issues related to politics
5 classical or folk theory of democracy and public opinion
1. citizens form opinions about political issues
2, citizens share those opinions with others
3. consensus is built through political discussion
4. politicians respond to public opinion
5. the electorate votes out the politicians who are not acting in accordance with the public's wishes
individuals' political opinions are often:
- logically inconsistent
- random or unstable meaning expressed opinions might not match their actual held opinions
- uninformed and therefore easily swayed
define opinion when it comes to politics
feelings judgements and preferences that represent how one interprets sociopolitical phenomena
what is an attitude
psychological tendency to evaluate a particular entity with some degree of favor or disfavor
8 dimensions of public opinion and describe them
1. direction: what "side" does your opinion favor
2. extremity: do opinions fall towards the end of the range of possible options or towards the middle
3. intensityL strength of feeling about the object of opinion; attitude strength
4. societal importance: how much is everyone else talking about the topic?
5. stability: is overall opinion changing? if so what direction?
6. information content: how much knowledge underlines the opinion
7. variation among groups ("cleavages"): are opinions across different groups similar or different?
8. ambivalence: opinion about an issue is characterized by conflicting underlying values
why is public opinion important
the pubic holds elites accountable by rewarding or punishing their responsiveness
what is responsiveness:
multidimensions transactional relationship where elites act on consituent interests through four components
1. policy
2. service
3. allocation
4. symbolic
what are the two potential models of government responsiveness
1. delegate model: elites try to understand what constituents want and tailor public policy to cater to those desires
2. trustee model: elites act relatively free of public opinion as long as their maintain the trust and confidence of their consitutents
what models does the folk theory of democracy resemble
the delegate model
what are the 5 necessities for effective democratic accountability (prerequisites for folk democratic theory)
1. a personality structure conducive to democratic cooperation
2. interest and participation in the democratic process
3. possession of information and knowledge
4. principles conducive to democracy: procedures and a common understanding/interest in the public good
5. accurate observations of political happenings
6. communication and discuss political matters with other citizens
7. some form(s) of rationality in decision making
elite driven model of democratic theory
a small wealthy and educated minority holds the actual political power and makes key decisions for society while the masses play only a limited indirect role
what does folk theory of democracy argue
elected officials give equal consideration to the preferences and needs of all citizens
2 ways voices are silent and 2 ways to correct this
1. lack of motivation: citizens who have low interest or low intensity of preference; voluntarily silent
2. lack of capability: citizens who have high need but lack the money, skills, or organizational resources to act; involuntarily silent
1. sample surveys: offer closest approximation to democratic political equality because they eliminate self selection bias
2. equalize individual opinions; bring (some of) the silence voices to the conversation
what is a belief system
a configuration of ideas in which elements are bound together by some form of constraint or functional interdependence
what are the structural components of a belief system
- idea elements: individual beliefs
- range: scope of the belief system
what are the two types of idea elements: individual beliefs
1. central beliefs: core to the belief system; often considered to be stable over time
2. peripheral beliefs: secondary beliefs derived from the core belief; more flexible over time
what are the two types of rang: scope of the belief system
wide range: links multiple issue domains together into a cohesive organization / structure
narrow range: covers a limited or highly specific issue domain
what is constraint and the two types of constraint
the cognitive glue or functional interdependence; it means that if a person holds one specific belief, it restricts or strongly predicts what their other beliefs will be
1. static: how well a person's opinions on different political issues correlate with one another at a specific point of tie; snapshot of the belief system
2. dynamic: how a person's opinions change and move together over time in response to new information, elite cues, or changing political contexts
3 ways that describe what causes constraints
logical: strict logic; if you hols position A it is a strict logical contradiction to hold position B
psychological: quasi-logical argument where ideas are bound together by a central unifying principle or world view
social: packaging of beliefs based on social groups or elite messaging
- hierarchical- based on social groups
- social diffusion- based on elites packaging information together for the mass public
4 possible answers as to why elites have more constrained belief systems:
- political sophistication / expertise
- different incentive structures
- different elite communication networks/ access to information
- self-selection into elite roles
five types of citizens (levels of conceptualization) and describe them
1. ideologues: rely on abstract but accurate conceptual dimensions of ideology to evaluate politics
2. near ideologues: mentioned liberal- conservative dimension but may not understand issues or place on dimension
3. group interest: use group benefit assessments over ideology
4. nature of the times: no understanding of ideological differences but use current events to assess parties / elites
5. no issue content: evaluation of politics lacks any policy significance no idea what parties stand for or assess candidates on person qualities
describe the belief stability scale
- scale is from 0-1
- higher scores indicate the same position across the observations
- low scores indicate a shift in position across the observations
what are non-attitudes
when a respondent is asked a question about a political or policy issue and rather than admitting they don't know or haven't thought about it, they choose an answer anyway
what is coin flip analogy
for a large portion of the mass public, answering a policy question is functionally equivalent to flipping a coin
what is an issue public and the three criteria criteria
a subset of the electorate that holds meaningful attitudes on a specific political issue
1. members of an issue public should care about the issue more than most others
2. the interest should be durable over time
3. their issue attitudes should be politically influential
what is issue public membership (Ryan Ehlinger 2023)
some people have a political issue that they care about more than most other issues
what is the best way to measure public opinion
opinion polls and surveys
what are the two basic choices we make when conducting a poll
- which people to interview
- what questions to ask
what do surveys measure
1. descriptive information
- demographic information
2. behavior
- identifies patterns in people's actions
3. opinions and attitudes
- opinions on relevant political topics
- attitudes that often explain opinions
four types of survey modes
1. in person interviews
2. telephone interviews
3. mail surveys
4. online surveys
advantages and disadvantages of in-person interviews
advantages:
- usually highest cooperation and lowest refusal rates
- allows for long, complex interviews
- higher response quality
disadvantages:
- very expensive
- takes longer to collect data
- interviewer presence can be disadvantageous (social desirability bias)
telephone interview advantages and disadvantages `
advantages:
- less expensive than personal interviews (but still expensive)
- allows for supervision of interviewers
- shorter data collection periods
disadvantages:
- people don't pick up the phone anymore (nonresponse bias)
- mode limits the questions that can be asked
mail surveys advantages and disadvantages
advantages:
- pretty cheap to run
- access to difficult to contact busy populations
- requires little human effort during the fielding process
disadvantages:
- difficult to obtain cooperation
- slow data collection
- poor response rates
online surveys advantages and disadvantages
advantages:
- often the lowest cost, can survey globally with (relative) ease
- fastest data collection
- complex survey designed can be used
disadvantages:
- technology constraints on the use side
- representative samples are difficult to obtain
- cell phones limit capabilities of the surveys
what is a sample frame
the list, database or source material from which a researcher draws a sample to study
probability sampling and 4 different methods
probability sampling involves random selection, allowing for strong statistical inferences about the whole group
1. simple randome sample
2. systematic sample
3. stratified sample
4. cluster sample
describe a simple random sample
every member of the population has an equal chance of being selected. your campaign Fram should include the whole population
describe systematic sample
- similar to simple random samples, but usually easier to conduct
- every member of the population is listed with a number, but instead of randomly generating numbers, individuals are chosen at regular intervals
describe stratified samples
divide the population into subgroups (strata) based on the relevant characteristics
- allows for more precise conclusions because it ensures every subgroup is properly represented in the group
describe cluster sample
dividing the population into subgroups but each subgroup is diverse and represents multiple demographics
instead of sampling individuals from each subgroup you randomly selected the entire subgroups
what is non-probability sampling and different methods
non-probability sampling involves non-random selection based on convenience or other criteria allowing for easier data collection
1. convenience sample
2 voluntary response sample
3. purposive sample
4. snowball sample
5. quote sample
describe convenience sample
a sample of people closest to the research- not representative of the population
describe voluntary response sample
based on ease of access- respondents volunteer to participate
always at least somewhat biased, as some people will inherently be more likely to volunteer than others
describe purposive sample
the researcher selects a sample that is most useful to the purpose of the research
describe snowball sample
recruit participants from other participants. this is helpful in hard to reach populations
describe quota sample
relies on the non-random selection of a predetermined number of proportions of units called quota
divides respondents into exclusive strata then sample from within to reach the quota
what are elite cues
messages or signals from political elites that help shape the public's opinions on political issues
describe hawks vs. doves
hawks: advocates for an aggressive foreign policy, strong military power, and entering or escalating conflicts
doves: seeks to resolve international disputes through diplomacy, negotiation, and avoiding military force
describe " top of the head" response (zaller)
when people don't have pre-existing attitudes on most political issues so when they are confronted with a survey question, they construct a response off the top of their head response
what is zaller's view of public opinion
- rejects the view that individuals have "true attitudes" (argues that attitudes only emerge in the presence of pollsters)
- mass opinion is largely shaped by exposure to elite cues, usually via the media
- elite rhetoric helps tell us which issues are important
- zaller has since said he game too much influence to elites
what is political knowledge
the range of factual information about politics stored in long-term memory
what should people know about politics? (the three categories of knowledge)
1. rules of the game: institutions and processes
2. people and players: who holds positions of power, who the candidates are, what parties they belong to, etc
3. substance of politics: policy issues, major political questions, prevailing social and economic conditions
what influences political knowledge
education
mass media
geography
demographics
what are the two big inferences
1. measurement inference: moving from the unobservable concept in someone's head to the actual box they check on a questionnaire
2. representational inference: moving from the 1,000 people who answered the online questionnaire to the millions of adults in the nation
describe the survey process
target populationL the group the survey is meant to generalize
sample frame: lists that identifies all elements of the largest population
samples cases; subset of the target population selected to participate
respondents: subset of the target population that actually participated
describe coverage error
the failure to give some individuals in a target population of a chance of being selected into the sample
describe sampling error
the difference between the survey statistic and the actual value that would be found if you measured the entire population
what is nonresponse error
errors introduced by the practical reality that surveys almost never collect data from all sampled cases
difference between unit nonresponse and item nonresponse
unit- failing to collect any data from the respondent
item- collects some data but the respondent might have skipped some questions so you have gaps in your collected data
what is measurement error
occurs when recorded responses to a survey fail to reflect the true characteristics of the respondent
what is post-survey error
mistakes or inaccuracies that happen after interviews and data collection finish, during the data processing, coding, editing, analysis, and reporting stages
describe the general flow of a survey structure
1. consent to participate I the survey
2. layup questions
3. substantive questions
4. sensitive questions
5. debrief on the purpose of the survey and a thank you
what should you provide in the consent
the purpose of the study
funding resources
risks associated with participation
survey authors' full names and contact information
estimated time to complete the survey
inform that by continuing the survey they are providing their consent to participate
describe layup questions
the start of the survey should include easy to answer questions that require little thought on the part of the respondent
describe substantive questions
these are the questions you are interested in (political knowledge, issue opinions, attitudes, etc)
types of survey questions
close ended questions: respondents choose from a list of pre written response options
open ended questions: respondents can type out their response as they see fit
types of response options
nominal: non-ordered categorical data that is counted with respect to the frequency of occurrence
ordinal: ordered categorical data that determines the extent to which one possesses a characteristic
interval: labels using ordered constant units of measurement that indicate the amount of a characteristic that one has
what is socialization
the process by which individuals learn about the world from general outlooks on life and understand their place in the social order
other words: the sum total of how one's experiences early in life shape how one sees the world and their place in it
two types of socialization
non political socialization- the learning of social patterns norms and values that are non political by nature
political socialization- the process of individuals developing identities and outlooks on the world that are specifically related to politics
what was lay et al. 2023 about
political socialization in early childhood
what is ideology
a belief system a set of ideas about the proper order of society and how it can be achieved
define core values, role of government, economic sphere, and social / cultural sphere in American liberalism
core value- equality of opportunity
role of government- active participation in society
economic sphere- the market requires a firm hand to regular corporations and prevent a conglomeration of power
social / cultural there- advocated for expansion of rights free from government intrusion and free expression
define core values, role of government, economic sphere, and social / cultural sphere in American conservatism
core value- individual, family, and community responsibility over federal government intervention maximizing market freedom
role of government- primary purpose is to protect individual liberty maintain the rule of law and provide a strong national defnese
economic sphere- believes in free markets: laissez-faire government regulation stifles innovation
social / cultural sphere-
- mainstream (post-reagan) strong government role in promoting traditional values maintain social orders / hierarchies and protect religion
- libertarian leaners: no regulation of the private behavior of consenting adults
what does ellis and Stimson argue
elite political actors usually have stable, aligned ideological views but individual citizens experience a deep disconnect between two types of mass ideology
1. symbolic ideology: how people label themselves
2. operational ideology: what people think the government should actually do web nit comes to public policy
what are ideological symbols
the labels and language people attach to their political identity
how is ideology measure
symbolic self placement- a single 7 point item measures the label a respondent claims
2. operational preferences- a battery of concrete policy questions summed into a scale. measures what respondents actually want government to do
what is partisanship
social identity that largely maps onto one's other identities and social affiliations
what is partisanship as a rational prespective
a running tally of retrospective evaluations of party performance
what is partisanship is psychological perspective
explains why partisanship is sticky even when issue positions shift
explain partisanship as social identity perspective
more like a team identity than a policy position
explain partisan sorting (levendusky 2009)
sorting is the alignment of an individual's ideology with their party identification so partisan and ideological identities increasingly overlap
what are the consequences of partisan sorting
people are less likely to have friends or surround themselves with people who don't align with the same party
what is a group
a social category people are sorted into based on a shared characteristic such as race gender religion class or age or party
what is group membership
being placed in a group by others based on widely shared definitions of who belongs
what does a membership item on a survey measure and what does it not capture
membership as the respondent reports
attachment to the group, shared values, or what the group means politically
what is group identity
knowing you belong to a group and feeling attached to it because you share its beliefs, feelings, and interests
- compares in and out groups with people favoring their own group
how to measure group identity
closeness- do you feel close to the general group or no closer to them than other people?
importance- how important is being in the group to your sense of who you are?
what is group consciousness
identity with the group and belief the group is disadvantaged and belief in collective action to fix it