Buss et al. (1990) — Mate selection preferences

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Last updated 6:00 AM on 10/12/26
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12 Terms

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What was the aim of Buss et al. (1990)?
To investigate biological and cultural influences on mate preferences
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Who were the participants?
9
3
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What research method was used?
Cross-cultural questionnaires
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What did participants rate?
The importance of characteristics when choosing a mate
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What did participants also rank?
Desirable characteristics in a potential mate
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What two factors were compared?
Culture and sex
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Which factor generally had the stronger effect?
Culture
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What did males value more on average?
Physical appearance
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What did females value more on average?
Earning capacity
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What preferences were shared across cultures?
Love
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Did all cultures have identical preferences?
No
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What was the main conclusion and limitation?
Mate preferences reflect both biological and cultural influences