Comm Studies - Communication

includes traditional vs. new media, levels of comprehension. organizational strategies, literary techniques

what is communication

the process of exchanging information, ideas, thoughts, feelings, and meaning between a sender and a recipient

label the communication process

it begins with context, after considering the context the sender conceptualizing an idea and chooses a medium

Who is the sender?

This is the person or entity from which the message or information flows.

What is the channel/medium?

means used to transmit a message from a sender to a receiver

e.x: letter, social media, copper wires

what is encoding?

representing the idea in a way that enables it to be conveyed.

e.x: example, if you wanted to describe the colour of your new shirt to your friend, you would probably not think of doing so through actions. However, either a colour picture or a description in words would be effective.

what are barriers/Noise?

• Whatever affects the understanding of the message

• barriers to decoding are otherwise known as noise

What are the four types of barrier?

1) psychological - mental block

2) Physiological - occurring in the body

3) Semantic - having to do with language

4) environmental/physical

what are facilitators?

• anything that enhances or aids communication

• tangible facilitators: graphs, charts, manuals

• intangible: positive attitude

What are the key differences between traditional and new media?

traditional media: physical, scheduled, minimally interactive, slow lead times

new media: digital, highly interactive, real-time updates

What are the 3 levels of comprehension?

1) Literal Level

2) Interpretive Level

3) Applied Level

What is the literal level of comprehension

understanding what was actually stated and requires surface understanding of facts and details.

• asks “who, what, when, where”

• memorization

What is the interpretive level of comprehension

the understanding of what is implied or meant, rather than what is actually stated.

• need to be able to make inferences and logical deductions. open-ended questions like why, how, what and if

What is the applied level of comprehension

all the information you have gathered at the first two levels is used to extend the concepts or ideas beyond the immediate situation in the text.

• analysing and synthesising information and applying it to other information or contexts.

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List some organizational strategies and provide examples

• cause and effect, addition, compare, contrast, illustrator/example, sequencing, Call to Action, statistics, Authoritative Evidence, Testimonial evidence, Counter Argument, Definition of key terms, Headings and Subheadings

What is hypophora?

a rhetorical device where a speaker or writer asks a question and immediately provides the answer themselves