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describe the tension between internal & external validity
internal validity is important, but experimental design/controls may be so artificial that the results are also artificial (no longer pertain to real people)
describe ecological validity
a sub-type of external validity that refers to how much a study’s tasks & manipulations are similar to the kinds of situations people might encounter in their everyday lives
describe “setting the stage”
refers to the background information or rationale that is provided to particcipants for why the study is being conducted
describe staged manipulations
to create key state (mood, stress) or situation (social interaction) or to stimulate real world (mock jury)
(experience you want participants to have)
describe some disadvantages to staged manipulations
may be harder to replicate, may be harder to interpret (which part of the staged event was responsible for the observed effects?)
describe strength of manpulations
make manipulation strong to maximize your chance of observing an affect
what does the strength of manipulation depend on
what previous research has shown
how can a manipulation be too strong or too weak
if it represents a significant departure from levels encountered in the real world
what can also affect decisions about manioulation strength?
by ethical considerations (how much alcohol or caffeine, how intense the pain of dehydration)
describe what entail cost of the manipulation
cost of material/equipment, salaries of confederates or others, payments to participants, number of participants, lab space
what is the goal of manipulation
a balance between strength vs cost of manipulation
describe self-report measures
memory (recall/recognition), surveys (personality inventories, mental health assessments), judgements (crime severity), decisions (Moral dilemma), attributions
describe behavioral measures
describe __ measures
why it is good to have multiple dependent measures?
if the independent variable has the same effect on several measures on the same dependent variable, confidence is increased for results
describe order effects
changes in DV that are due to the timing or order in which data are collected including practice effects, fatigue effects, contrast effects
how can we avoid order effects
describe ceiling effect
a task/test that’s so “easy” everyone scores close to 100%
describe floor effect
a task/test that’s so “difficult,” everyone scores close to 0
why are floor and ceiling effects problematic?
because they obscure the effect of the IV
describe placebo effect
“improvement” due to expectation, rather than treatment
describe placebo group
received identical treatment but without the active agent/ingredient
observer (expectancy) effects
knowledge of condition can produce expectations that influence how experimenter interacts with participants
describe experimenter bias
knowledge of condition can produce “bias” in how measures/scores are recorded/interpreted
what are solutions to observer effects and experimenter bias?
single-blind experiment
double-blind experiment
single-blind experiment
participants don’t know which condition they’re in
double-blind experiment
neither participants nor experimenter know which condition participants are in