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memory
an active processing system which involves encoding, sorting, and retrieving information for future use
reconstructive memory
theory that suggests that memory is not a perfect recording of events, but rather an active process of reconstruction influenced by prior knowledge, expectations and schemas
leading questions
questions that contain suggestive information which can alter a person’s memory of an event
schema
mental representations based on prior experiences that help us understand the world
Loftus and Palmer (1974) - Aim
To investigate whether the use of leading questions would effect estimation of speed
Loftus and Palmer - Method
45 volunteers from a university; true lab, independent measures, convenience sampling
Loftus and Palmer - Procedure
Divided into 5 groups and watched seven films of traffic accidents
After viewing, each group was asked a leading question: "How fast were the car going when they ___ /into each other?"
Verb changed for each group: hit, smashed, collided, bumped and contacted
Loftus and Palmer - Results
Mean estimates of speed were highest for smashed and lowest for contacted
Smashed: 40.8mph
Collided: 39.3mph
Bumped: 38.1mph
Hit: 34.0mph
Contacted: 31.8mph
Loftus and Palmer - Conclusion
Suggest that the results could be due to the participant’s labels being distorted by the verb used to describe the car crash
Loftus and Palmer - Link
Demonstrates reconstructive memory by showing that information provided after an event can influence how that event is subsequently remembered, meaning memory is not necessarily an exact reproduction of the original experience
If memory was exact, changing the verb should not have systematically influenced estimates of speed
"smashed" may have activated schema associated with more severe collisions, whereas "contacted" may have activated expectations of a less sever collision
Demonstrates that retrieval can involve combining information from the original event with subsequent information and existing knowledge or schemas, resulting in a reconstructed representation of the event
Loftus and Palmer - Strengths
High internal validity
Quantitative data - objective comparison
Loftus and Palmer - Limitations
Demand characteristics or responses bias
Sampling bias
Yuille and Cutshall (1986) - Aim
To investigate the accuracy in recall of eyewitnesses to a real crime, in response to leading questions and over time
Yuille and Cutshall - Method
13 eyewitnesses aged 15-32 (3 females, 10 males); field study with semi-structured interviews, purposive sampling
Yuille and Cutshall - Procedure
Interviewed 4-5 months after incident
Asked to give their own account and then asked questions after
Half of the group were asked if they saw a broken headlight and the other if they saw the broken headlight (there was no broken headlight)
Half were asked about a yellow panel vs the yellow panel (panel was blue)
Asked to rate stress and if they had any emotional problems
Scoring procedure to turn qualitative data into quantitative data
Researchers used systems of 'action details' and 'description details' to collate information
Yuille and Cutshall - Results
Misleading questions had very little effect on their recall
10 witnesses said that there was no broken headlight and no yellow panel (correct)
Yuille and Cutshall - Conclusion
Eyewitnesses were not inaccurate, contrary to findings of previous research (were true lab). Misleading questions had little effect on the eyewitnesses.
Yuille and Cutshall - Link
Challenges the idea that memory is reconstructive, despite exposure to misleading questions, most eyewitnesses accurately recalled details suggesting that emotionally charged conditions memory may be less prone to reconstructive
Yuille and Cutshall - Strengths
High ecological validity
Scoring procedure produced quantitative data, objective comparison
Yuille and Cutshall - Limitations
Limited generalisability
Some weak points in scoring procedure, reducing reliability