Crisis Comm Test (Theories)

Stakeholders

Those who are linked to an organizing and are affected by the organization

Strategic Publics

Organizations can’t function without these stakeholders

Strategically managed PR

Comms programs focused on building relationships with strategic publics

Organizational ideology

Org’s philosophy, working climate, and corporate culture

Communications ideology

Org’s philosophy and approach to communicating with publics

Apologia Theory

the reaction of an organization to its publics when it has been accused of a misdeed

Image Restoration Theory

The organization decides what is a threat to image or reputation and determines which publics need to be addressed and convinced in order tomaintain/restore a positive image.

Decision Theory

Counseling management and leadership to make the most effective decision. Maximizing benefits and satisfying minimum requirements

Diffusion Theory

Explores how new products, practices, etc. are adopted and accepted by people and companies

Excellence Theory

Press Agentry, Public Information, Two-Way Asymmetrical, Two-Way symmetrical