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What is peer review? (2)
When someones work is reviewed by a person in the same field and specialty as the researcher
This is done before publishing
Peer review purposes: Allocation of research funding
Limited budgets so organisations need to spend their money responsibly on worthwhile research
Peer review purposes: Publication of research
Prevents incorrect or faulty data from being printed in academic journals or books
Peer review purpose: Assesing research ratings of uni departments
Research is quality assessed which can impact the funding they receive in the future
Problems: Appropriate expert (2)
It isn’t always possible to find an appropriate expert to review a research proposal or report.
Reviewer may not understand the research and therefore pass it anyway
Problems: Anonymity (4)
Anonymity is usually practised so that reviewers can be honest and objective
Some reviewers may use anonymity to their advantage
Research is a competitive world as researchers need funding
Social relationships may lead to good research being buried under a peer review
Problems: Publication bias (2)
Peer review tends to favour the publication of positive results
Can lead to misperception of the true facts, making them as bad as newspapers for publishing ‘eye-catching’ stories
Problems: Peer review preferences (2)
Peer review results in a preference for research that goes with existing theory rather than dissenting or unconventional work
Harder to validate and accept new findings
Problems: Public view (3)
Once a research study has been published, the results remain in public view
This is even if they are subsequently found to have been fraudulent or have used poor research
Not all data is valid, public need to be more critical in their acceptance of published information
Other problems
Slow process
Economic psychology (2)
Seeking a better understanding of people’s behaviour in their economic lives
The field is primarily concerned with the rationality of decisions relating to economics
Why might irrational thinking occur? (2)
Availability heuristics
The framing effect
What is availability heuristics?
The more available an option is, the more likely we are to select it
Availability heuristics: Example (3)
People often overestimate the likelihood of being in a plane crash
There is lots of information available about plane crashes
We make an irrational probability judgement that the likelihood of a crash occurring is high when it isn’t
What is the framing effect?
People’s decisions differ depending on whether a choice is presented as a gain or a loss
Framing effect: Example
Tversky and Kahneman (1986) asked participants to choose between two treatments
These were going to be used with 600 people suffering from a deadly disease
Two groups of participants were given the same facts about the success and failure rates of the treatment but the facts were framed differently
Framing effect: Example → results (2)
When one treatment was positively framed 72% of participants picked it compared
Only 22% of participants selecting the treatment when it was negatively framed