Analysing a Persuasive Piece

What are the six steps?

1. read the article slowly

2. read it again and annotate what is most impactful

3. CAP

4. identify main 3-5 arguments (sequence best way for analysis)

5. block out arguments in text using a highlighter

6. look at visual elements and annotate (link to 1+ key points)

read, annotate, CAP, arguments, block, look (RACABL)

What does CAP stand for?

contention, audience, purpose

What must you put in the introduction?

context, author, text type, source, contention, arguments, tone, comparison of elements, audience (CATSCATCA)

What should you put in the conclusion?

purpose, audience, comparison and link between elements (NO EVALUATION!)

What is CCATTSLIPP?

contention, context, audience, tone, text type, stakeholders, language features, issue prupose, publication details

What are stakeholders?

people with a vested interest

What are publication details?

date, where and who published

What is CCATTSLIPP for?

introduction

What is the acronym for the introduction elements?

CCATTSLIPP

When analysing a visual what do you need?

context, components, use of irony (linguistic/situational), symbols, tone (serious/funny/dark + gloomy/witty/biting), contention, comment (social/political), intended impact on the viewer

For analysing a visual context means:

What is the issue?

For analysing a visual intended impact on viewer means means:

How does the artist position the viewer to think, feel and/or act?

What is the structure for analysing a visual?

Write author, type, “title”, publication, date ( / / ) and contenention. Describe in one sentence what the visual looks like, then write about the elements and how they lead to your interpretation.

List some persuasive text types

news report, editorial, letter to the editor, feature article, opinion piece, political cartoon, blog post, speech transcript (8)