PURPOSIVE COMMUNICATION Lesson 4

Globalization

A process of interaction and integration among the people, companies, and governments of different nations, driven by international trade and investment and aided by information technology.

Effects of Globalization

Environment; Culture; Political systems; Economic development and prosperity; Human physical well-being.

Global Communication

The way countries and people of the world interact and integrate; many things have become globalized as people come into contact.

Economic Globalization

How countries are coming together as one big global economy, making international trade easier.

E-mail

One of the most common forms of global communication.

Barriers / Obstacles / Hindrances / Noise

Terms used to describe the distracting stimuli associated with the communication process.

Cultural Barriers

Language; Signs and Symbols; Stereotypes and Prejudices; Behavior and Beliefs; Religion; Ethnocentrism.

Language

A cultural barrier.

Signs and Symbols

A cultural barrier.

Stereotypes and Prejudices

A cultural barrier.

Behavior and Beliefs

A cultural barrier.

Religion

A cultural barrier.

Ethnocentrism

A cultural barrier.

Impacts of Globalization on Communication

Globalization has fundamentally transformed how we communicate across borders, creating both opportunities and challenges.

Virtual Interaction

An impact of globalization on communication.

Cultural Awareness in Speech

An impact of globalization on communication.

Cultural Awareness in Body Language

An impact of globalization on communication.

Time Differences

An impact of globalization on communication.

Availability of Information

An impact of globalization on communication.

Business Conduct

An impact of globalization on communication.

Social Awareness

An impact of globalization on communication.

The Problem

An impact of globalization on communication.

Historical Context

There has historically been a significant imbalance in global communication flows, where developed countries dominated news production and distribution, while developing nations were marginalized.

Media Imperialism

The disparity in global communication that led to concerns about Western media dominance and cultural homogenization, prompting historical movements like the New World Information and Communication Order (NWICO) to redress these inequalities.

New World Information and Communication Order (NWICO)

A historical movement prompted to redress inequalities in global communication.

The Modern Digital Divide

Today, the imbalance in global communication manifests as the digital divide, where globalization primarily benefits those with existing technology, resources, and market access, while negatively impacting marginalized populations.

Digital Divide

The imbalance where globalization primarily benefits those with existing technology, resources, and market access, while negatively impacting marginalized populations.

Narrative Control

The continued dominance of a few global tech and media conglomerates that shapes international narratives, creating a one-sided flow of information that challenges true global equity and representation.

ICT

The primary engine driving modern globalization, fundamentally altering how societies function.

Key Aspects of ICT

Borderless Communication; Empowerment and Networking; Transformation of Daily Life; The Double-Edge Sword.

Borderless Communication

A key aspect of ICT.

Empowerment and Networking

A key aspect of ICT.

Transformation of Daily Life

A key aspect of ICT.

The Double-Edge Sword

A key aspect of ICT.

Social Media

The most visible and impactful application of ICT in the globalization era; it serves multiple critical functions in modern global communication.

Functions of Social Media

Information Sharing; Social Networking; Identity Reflection; Citizen Participation; Business and Organizational Influence.

Information Sharing

A function of social media.

Social Networking

A function of social media.

Identity Reflection

A function of social media.

Citizen Participation

A function of social media.

Business and Organizational Influence

A function of social media.

7Cs Framework

A framework for the proper use of social media consisting of Content, Context, Connection, Community, Customization, Communication, and Conversion.

Content

One of the 7Cs in the framework for the proper use of social media.

Context

One of the 7Cs in the framework for the proper use of social media.

Connection

One of the 7Cs in the framework for the proper use of social media.

Community

One of the 7Cs in the framework for the proper use of social media.

Customization

One of the 7Cs in the framework for the proper use of social media.

Communication

One of the 7Cs in the framework for the proper use of social media.

Conversion

One of the 7Cs in the framework for the proper use of social media.

Other Proper Uses of Social Media

Digital Citizenship; Intentional Engagement; Critical Analysis; Education and Awareness.

Digital Citizenship

A proper use of social media.

Intentional Engagement

A proper use of social media.

Critical Analysis

A proper use of social media.

Education and Awareness

A proper use of social media.

Key Idea of Globalization

Globalization has made communication faster and more widespread while highlighting deep-seated imbalances. ICT and social media provide tools for connection, information sharing, and civic participation. Their full potential requires bridging the digital divide, practicing ethical digital citizenship, and ensuring communication is equitable, inclusive, and purposeful.