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electoral connection
elections are mechanisms for holding elected officials accountable
Not totally straightforward in practice bc of gerrymandering, polarization, etc
Representation between representation and reelection incentives…elected officials must eventually face voters again
classical democratic theory
Full participation (40%), high expectations about citizen competence, general will or common good among the people
Full engagement only works in small, homogenous societies
Presence of actionable “general will” depends on this
democratic elitism
power lies within elites, who are entrusted with determining the common good
Elites are the trustees bc they use their own judgement to decide what is best for the public, and better situated to govern than the masses
As opposed to delegates, which act according to what their constituents want
democratic pluralism
Interest groups serve as intermediaries between public and elected officials
Groups collect and direct the public will
Intense minorities, outsourcing effort to groups
participatory democracy
participation is higher and more consistent amongst groups with more resources
Public opinion exists in people participating in voting, but there are barriers to political engagement
Emphasizes citizens actively and directly participating in political decision-making beyond just voting
census
seeks to measure the whole population
survey weights
adjust the sample so it more closely matches known population characteristics; used to adjust influence of over/underrepresented groups
stratified sampling
divide the population into subgroups/strata, then sample within each
cluster sampling
select cluster and survey everyone within them
Sometimes used when you can’t access a list of everyone individual but you can access groups/clusters
multistage sampling
select clusters then randomly select people within them
systematic sampling
selecting every nth person
quota sampling
divide population into specific subgroups and recruit a predetermined quota of participants from each group without random selection
convenience sampling
survey whoever is easiest to reach
fast but not usually representative
snowball sampling
participants recruit other participants
useful for hard to reach groups
can produce homogeneous, non-representative sample
purposive sampling
researcher deliberately targets people with specific characteristics relevant to study
useful for narrow populations, limited generalizability
respondent-driven sampling (RDS)
starts with “seed” participants that recruit others; is more meticulously controlled than snowball sampling
Designed for hard-to-reach populations
Can reduce some biases of ordinary snowball sampling
random errors
idiosyncratic errors that tend to cancel each other out in the aggregate and have only modest effects on our estimates of population parameters
systematic errors
consistent errors that lead to significant exclusions when sampling with significant effects on our estimates of population parameters
Margin of error reported with surveys is ONLY telling us about random sampling error…there could be other sources of error that aren’t reported in an obvious way but have a big effect on data quality
coverage error
this is the gap between the population and sampling frame; people should be in the sample, but they have a 0% probability of being selected for it
Problems arise when groups are systematically excluded from sample
sampling error
Difference between sample and true population, caused by only studying a sample and not everyone
nonresponse error
People who don’t answer the phone for example, and are systematically less likely to be included
refusal conversions
trying to convince people to take the survey who are refusing
Persuading arguments, financial compensation, etc
open-ended questions
respondents give their own answers
Advantages
Flexible, get more detailed responses
Disadvantages
Harder to code and analyze
Very labor intensive, more difficult to provide aggregated result
closed-ended questions
predefined set of responses and participants must select one
Advantages
Easier to code and aggregate
Quick to administer
Disadvantages
Opinion may not be represented among the available options
question wording error
errors in survey results caused by how question is phrased or worded
question order effects
when the order of questions influences how people answer later questions
social desirability
Desire to withhold true opinions bc of concerns about social judgement and legal considerations
need to make it unobtrusive and nonreactive, so people don’t modify their response
leading questions
wording or framing that encourages a particular answer
loaded questions
uses biased or emotionally charged wording that influences how you respond, or that you might not agree with
double-barelled questions
asks about multiple things at once
confusing questions
wording is unclear and hard to understand
technical questions
uses technical terms or jargon that respondents may not understand
odd response options
answer choices that are unclear, unbalanced, or do not adequately cover the possible answers
priming/framing
earlier questions can influence responses to later questions
answer option effects
position of options can effect which one is chosen
salient events
people’s answers may be influenced by what is happening around them at the time of the survey
expressive responding
Occurs when people give answers that exaggerate or misrepresent their actual beliefs to signal loyalty to a political or social group
Group signaling, psychological comfort, partisan inflation
congenial inference (aka motivated reasoning)
allowing political bias to subconsciously influence memory and reasoning, leading to skewed answers that still feel true to the respondent
nonattitudes
people providing an opinion when they don’t really have one
multi-item scales
When your goal is to measure concept and you use multiple different statements
cognitive interviewing
check questions before going large scale: work through the questions conversationally to assess understanding and avenues for unconventional responding
think-aloud technique
Respondents explain their thinking while answering and narrate thought process without interruptions
probing technique
interviewer asks follow-up questions about the questions
piloting
test of how the survey actually works in practice before full survey
Researchers look for non-response, don’t know answers, dropouts, and confusing questions that point to formatting errors
check for missing data and technical problems
cleaning
researchers check data for anything that needs to be removed
Bots, malicious responding, coding errors, missing data, unusual response patterns, careless answers, fabricated data
interviewer training
Helps them all follow same procedures and make responses more comparable
back translation
translate to another language, then back to original to compare meaning
parallel translation
multiple translators translate independently and resolve differences
sensitivity analysis
researchers compare their results with other studies and/or real-world population benchmarks
Differences don’t mean survey is automatically wrong…could result from sampling differences, weighting, or genuine differences, etc
margin of sampling error
quantifies uncertainty around a sample statistic based on frequentist inference for probability samples
Only covers random error, NOT systematic error
Only applies to statistics based on full sample
Increases the more you look at subgroups
relationship between sample size and MOSE
diminishing returns
MOSE exponentially decreases at first with more people, but beyond 1000 doesn’t make much of a difference
poll aggregation
a collection of polls from many sources that are averaged
Capitalize on cancelling out random error, but doesn’t fix systematic errors that can become compounded
herding
pollsters adjusting their findings to match or closely approximate the results of other polls
polls are weighted to try to match census, and if pollsters are making same mistakes in weighting data, it can mess up the aggregate
issue in horserace polling
if candidate is polling ahead of another, but confidence intervals/margins of error overlap, it is essentially a toss up
sampling frame
list/source used to identify potential respondents
exit polling
a survey of voters leaving their polling place on election day
Used to get more accurate results ensuring people actually voted (people tend to overreport voting)
two stage process: cluster sampling
Voting locations are selected at random, then interviewers seek to interview voters according to a systematic rule (every sixth person)
issues in exit polling
changes in the ways people vote, selective refusal, election regulations, early leaks
public comment periods
where gov accountability office posts comment board and people can give opinions on federal legislation (self-selection)
cheaper to invite comment, but not generalizable
opt-in internet survey
flattening
tendency to force a unidimensional conception and operationalization of key variables
non-probability sampling
people are not selected through known probabilities
Advantage
often cheaper and faster
allows selection of sample based on expert knowledge
Disadvantage
people in the sample are systematically different from those not in the sample
limited generalizability, can’t quantify uncertainty
probability sampling
Advantages
Able to quantify uncertainty around estimates
Increased confidence in generalizability of results
Disadvantages
Cost, feasibility
Superficial responding
best practices for journalists writing about survey results
Always be clear about who was surveyed
Let readers know when survey was conducted
Stay faithful to the way survey questions were worded
Pay attention to margins of error
Good to provide context, but dangerous to ascribe causality
Esp with single snapshot of time
As a consumer, if this info isn't available, you should be skeptical about the data and/or reporting