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Social cognition
study of how people make sense of other people, themselves, and events in their social environment (an approach not a content area of study)
Social cognitive approach
provides a lens to identify social information processes and relevant methods to understand these processes
"Information" in social cognition
all the stimuli in the environment that impinge on an individual's sensory systems, non social and social aspects of environment
2 important aspects to the social cognitive approach
use of experimental methods to study social behaviour, development of research tools to directly study underlying cognitive processes
Behaviourism
watson argued psychology should only deal with observable phenomena (not internal processes~ thoughts, beliefs, consciousness) skinner ~ "black box"
Gestalt psychology
getting beyond just observed behaviour, is about subjective experience, describing people's experience of thinking/perceiving
Lewin's "person situation" field theory (gestalt)
influence of social environment "as perceived by" individuals (psychological field)
Phenomenology
individuals subjective reports about their own cognitions and behaviours
Asch impression formation
constantly adding and integrating info, continuously evolving impression, perceivers play active role by organizing info as it comes in and contrasting it to new information with the impression that is already formed
Balance theory
Heider 1946~ preferred psychological state is consistency among cognitive elements, interested in social relationships (individual (P), other individual (O), third element (X))
Balance theory links
connecting P, O and X have pos or neg valence, relative satisfaction of these relations are determined by multiplying the valence of three link, this determines if relation is balanced or imbalance, people tend to change whatever link is easiest for them
Cognitive dissonance theory
broader theory, inconsistent relation between two cognitive elements (or cognition and behaviour) = aversive psychological state
Attributions
explanations/reasons people give to explain outcomes in their environments, internal vs external causes
Social cognitive sequence
outcome (event) ~> cognition (think) ~> emotion (feel) ~> behaviour (act)
Minimal group studies
participants assigned to arbitrary groups (meaningless), when asked to anonymously assign points to other participants, they awarded more to their group (in group) than to the other group (out group), the mere act of grouping people is enough to make people view themselves as part of a group membership vs separate individuals, helps us impart meaning in social situations
Why not just cognitive psych
both cognitive psych and social psych concern how people process info, they focus on different types of info
Cognitive psych focuses on
how an individual processes all sorts of stimuli (objects, language, sounds, memory)
Social cognition focuses on
how an individual processes info about people, social situations (the self, others, groups, their relationships)
Culture
causal think differs, cognitive beliefs differ, perception of self differ
Cultural psychologists
remind us to conduct research on a larger variety of populations
WEIRD
western educated industrialized rich democratic
Independent self construal
encourages the idea that we are the center of our own social worlds
Interdependent self construal
encourages us to see ourselves from others' eyes in a specific setting
Holistic thinkers
considers context or area as a whole; placing focus on relationships between objects, more prominent in east asian societies
Analytic thinkers
focus on individual objects and attributes of that object (detachment from object and its context) more prominent in western society
Dominant cultural values
are not just copied into minds of cultural participants; we know this because people can be "primed" with individualistic or collective mindsets
Cognitive representations
we use this info to understand novel experiences, places, people, and objects to help us know what to do with the info
Associative visual agnosia
rare condition where cognitive representations are not available from memory when new info (object) is presented, from damage to occipital and temporal lobes of brain, visual systems are intact, they can copy/draw object but they cannot identify what they have drawn after
Cognitive representations concept
our stored understanding of a term, represent meaning of abstract terms
Cognitive representation category
cognitive representation of a class of objects (categories)
Cognitive representation script
our understanding of the sequence of events that happen in situations that recur, help us anticipate/predict (adaptive)
Similarity
among stimuli helps us determine concepts and categories (can also be similar functions/meaning)
Prototype
the best representative of a concept, helpful when encountering new exemplars
Concepts ~> memory
we store information in terms of concepts, each concept is associated with a set of properties/features, concepts are linked to one another in memory
Ways of conceptualizing mental representations in memory
hierarchical structure, associative networks
Hierarchical structure
classifying diverse (but related) objects using categories and subcategories
Associative networks
memory consists of interconnected concepts, each node represents a concept, links (pathways) connect related concepts and features, activation of one concept can spread to related concepts
Spreading activation
when node gets activated, it spread through pathways associated with it, activating other nodes
Spreading inhibition
process suppressing activation of competing information
Dual structures
two distinct memory systems for cognitive representation (old and new)
Old CR memory system
built slowly over time, activated automatically, resistant to change, stores general knowledge about people groups objects events
New CR memory system
formed quickly, requires attention/effort to activate, easily updated, stores recent observations and experiences
Task engagement
when getting something done, relevant and related concepts will be activated
Goals and motivation
a person's goals and motivations influence which cognitive representations are activated and maintained in memory
Priming effect
happens when being exposed to an event/stimulus (prime) influences a person's response to a subsequent event/stimulus
Subliminal priming
response is activated from something in the environment, below conscious awareness, can influence subsequent judgements and responses (effects are typically small and short lived, studies are difficult to conduct and replicate reliably)
Priming emotions
brief exposure to smiling or frowning faces can influence later evaluations
Priming cognitions
can increase the accessibility of related concepts in memory, may influence simple judgements, recognition, or categorization tasks
Conscious priming (supraliminal)
conscious perception of the prime but no awareness of its effects on subsequent reactions
Chronic accessibility concepts
mental concepts frequently used or occur often and thus come to mind easily (become fast/automatic), people will differ in what comes to mind more readily (unique histories), particular traits stick to people to inform their impressions, can lead to proceduralization
Effects of cognitive representations
comprehension/interpretation, categorization, frees up cognitive resources
Categorization
fundamental process that allows people to group similar objects or with similar function into categories, from social cognitive perspectives, we do this all the time with people
Categorization can lead to expectations
the knowledge and beliefs we ascribe to an object/person of a category can help us gain information about it, important to acknowledge categorization can be accurate generally but not regarding all objects/group members
Cognitive representation frees up cognitive resources
multitasking is challenging, using cognitive representations helps people to allocate resources efficiently
activated cognitive representations
provide an organizational framework (categorization) that reduces processing demands and frees up cognitive resource for other tasks
Black sheep effect
when a member of the ingroup commits a highly undesirable act, we might devalue them as a person, and construe them as a member of an entirely different category, people prefer positive ingroup members, negative ingroup members may be evaluated especially harshly, people may psychologically distance these members from the group
Stereotype
the knowledge, beliefs, and expectancies about a social group, network of associations
Social categorization hypothesis
normal human tendency to put people you encounter into social categories, people tend to be better at recognizing and distinguishing faces perceived to belong to their own group
Cognitive representation and understanding self
studies have examined how the 'self' is a cognitive representation, people react faster when selecting traits that reflect their self schema than traits that do not, self concept
Regulatory focus theory
people are habitually motivated to maximize growth (promotion focused on achieving gains) or maximize safety (prevention focused on avoiding risk/failure)
Ideal self
attributes ideally would like to possess
Ought self
attributes one thinks they should possess
Cognitive representation of people
incorporate both exemplars of behaviour (direct experience) and memory representation (trait impressions)
Unconscious
the processes that happen outside a person's awareness
Full automaticity
unintentional, uncontrollable, efficient, autonomous, unconscious, goal independent. Behaviour becomes over learned; muscle memory, settings often in routines/scripts
Dual modes
two kinds of processing, automatic and controlled
Automatic processing mode
occurs without intention and without our awareness
Controlled processing mode
how we process and use info, plan, judge, decide
Mindlessness
minimal attention, mentally disengaged, clueless, uncritical, automatic response
Chronic accessibility
constructs/concepts such as traits, attitudes, values that are chronically accessible (easily activated) because they are prioritized
Proceduralization
process whereby automaticity happens through practice
Goals
cognitive representations of desired outcomes; they include intended behaviour with preferred outcomes
Goal driven automaticity
initially intentional/conscious but the partly automatic, requires a goal to engage the thought process, not needing to monitor process
Goal inconsistent automaticity
when you can't think what you want
Thought suppression
deliberate attempt to avoid unwanted thoughts
Rumination
repetitive, often harmful thinking. Stemming from goal directed thinking when goals are not achieved. Entails: analyzing, fantasizing, agonizing, brooding, over focusing, worrying
Intent
a controlled process, linked to responsibility, seen when you consider "other options" and maintain your thinking, most obvious when a person makes the harder choice
Consciousness
being aware of a cognition or mental process, being awake and mindful, a necessary condition for human understanding and intent, involved in learning; troubleshooting after automaticity processes fail
Systems of evaluation model system 1
implicit automatic. Forms and uses associations in memory to process attitudes/judgements. Evaluations are made based on the associations and from pairing new info with memory representation based on similarity
Systems of evaluation model system 2
explicit deliberate. Evaluations based on using logic and reasoning relative to what is being processed. Take not of interests, attitudes, behaviours
Associative propositional evaluation
associative, conditioned and learned processes that associate mental concepts together. Propositional, based subjective validity
Perceived control
subjective capacity to influence or predict certain outcomes, events, or experiences
Two process model of perceived control
primary and secondary controls
Primary control
people's beliefs they can influence the environment to suit their needs through exerted effort or personal influence
Secondary control
people's beliefs they can attain control by means other than influencing the environment but rather aligning with it
Jingle jangle
different constructs measuring same thing or constructs with the same label measure different things (e.g. perceived control: self efficacy; locus of control; mastery; self regulation; effort; growth mindset; goal engagement)
Attention
attending to information in our social worlds, learning how to interact with people and function successfully in society, integral to encoding (focuses on what's being encoded)
Selective focus (for external or internal attention)
two components: direction (selectivity) and intensity (effort)
Encoding
the transforming of a perceived external stimulus into a mental representation, happens very quick, through interaction over time becomes routinized or proceduralized
Encoding social cognition
attuning to obvious social stimuli
Gaze
an attentional cue from others
Two components of encoding
attention and interpretation
Encoding attention
our focusing important cognitive resources to specific information while others go unnoticed
Encoding interpretation
understanding or making meaning of otherwise vague observational events (how people act, what they say, or even what they mean by non verbal expressions)
Filter theory
unattended information is filtered out of incoming stimuli so it is never actually processed
Cocktail party effect
when in conversation at a party, hearing your name elsewhere would instantly pull your attention
Attenuation theory
unattended information is not ignored completely; some is partially extracted from stimuli that are not main focus of attention
What drives attention
goals, expectancies, cognitive load, motives
Expectancies attention drive
people see what they want to see, confirms their beliefs and expectations
Cognitive load attention drive
when we attend to novel, challenging tasks while under cognitive load, we struggle to pay attention