Sport Marketing 2

Bar Rescue is a good television show to watch that illustrates people, process and physical evidence. T or F

True

Place can be used to have sport fans stay longer and attend more often. T or F

True

Sportscape does include:

Layout accessibility, Facility cleanliness, Electronic Displays

Examples of good customer service includes:

Handing cash back with the faces all up

A pleasant greeting and thank you

Appropriate eye contact

The People aspect does include:

Hiring appropriate number of workers, Employee training, Customer service

The Process aspect includes all contacts between service provider and the customer such as:

Online food ordering

More efficient back of house activity

Focus on delivery effectiveness

Sport organizations can use setting items like color, scent and texture to increase sales. T or F

True

Customers evaluate service quality using the following:

Reliability, Responsiveness, Empathy

Good customer service might mean the elimination of barriers to satisfaction (costs). T or F

True

Good customer service is the responsibility of stadium ushers only. T or F

False