Unit 1.1 — Analytics Types and Maturity

What name is given to the analytics type that answers "what happened?"

Descriptive

What name is given to the analytics type that answers "why did it happen?"

Diagnostic

What name is given to the analytics type that answers "what will happen?"

Predictive

What name is given to the analytics type that answers "how can we make it happen?"

Prescriptive

A monthly report shows revenue by region for last quarter. No forecast, no cause analysis. What analytics type is this?

Descriptive

Sales fell 12% and an analyst decomposes the fall by segment and channel to find what drove it. What analytics type is this?

Diagnostic

A model chooses the delivery routes that minimise cost subject to vehicle capacity limits. What analytics type is this?

Prescriptive

A churn model scores every customer on their probability of cancelling next month. What analytics type is this?

Predictive

Which of the four analytics types is ABSENT from the original 2010 INFORMS taxonomy?

Diagnostic

Yes/no: the descriptive-predictive-prescriptive taxonomy originated at Gartner.

No

Which mathematical technique does the 2010 INFORMS definition tie to prescriptive analytics?

Optimization

Which named Gartner model ranks the four analytics types by rising value and difficulty?

Analytic Ascendancy Model

What does the "CRISP" in CRISP-DM stand for?

CRoss-Industry Standard Process

How many phases does CRISP-DM define?

Six

What is the first phase of CRISP-DM?

Business Understanding

What is the last phase of CRISP-DM?

Deployment

Which CRISP-DM phase comes directly after Data Preparation?

Modeling

Which CRISP-DM phase comes directly before Deployment?

Evaluation

In CRISP-DM's four-level hierarchy, what is the level immediately below "phase" called?

Generic task

In CRISP-DM's four-level hierarchy, what is the lowest and most specific level called?

Process instance

Yes/no: CRISP-DM requires its six phases to be worked strictly in order.

No

Yes/no: despite the word "Standard" in its name, CRISP-DM was issued by a recognised standards body.

No

What does the "KDD" in the KDD process stand for?

Knowledge Discovery in Databases

Which vendor created the SEMMA process?

SAS

SEMMA stands for Sample, Explore, Modify, Model and ___.

Assess

What does the "D" in the DELTA analytics maturity model stand for?

Data

What does the "T" in DELTA stand for?

Targets

What does the "A" in DELTA stand for?

Analysts

What does the "E" in DELTA stand for?

Enterprise

What does the "L" in DELTA stand for?

Leadership

What is the TOP stage of the five-stage Davenport-Harris maturity model called?

Analytical Competitors

What is the BOTTOM stage of the five-stage Davenport-Harris maturity model called?

Analytically Impaired

Most analytics maturity models use five levels. Which survey instrument does the 2020 Krol and Zdonek review blame for that number?

Five-point Likert scale

Who first used the term "business intelligence", in a 1958 paper?

Luhn

Luhn's 1958 paper appeared in the IBM Journal of Research and ___.

Development

Who proposed in 2001 that statistics be broadened into a field named "data science"?

Cleveland

What acronym names the hierarchy Data, Information, Knowledge, Wisdom?

DIKW

Which level did Ackoff include in his 1989 hierarchy that the popular four-level version drops?

Understanding

How many levels were in Ackoff's original 1989 hierarchy?

Five

Yes/no: Ackoff presented his 1989 hierarchy as a pyramid.

No