The Fashion Cycle

Vocabulary flashcards covering the definitions, stages, influences, and concepts of the fashion cycle based on the lecture.

Fashion Cycle

A period of time or lifespan which fashion exists, moving through five stages from introduction to obsolete.

Accepted Style

A status achieved when a customer purchases and wears a certain style.

Main Influences on the Fashion Industry

International fashion shows, celebrities, and inspiration from fashion of a previous era.

Special Features in a Fashion Cycle

Elements besides design that move through different phases of a cycle, specifically colour, texture, and fabric.

Introduction Stage

The initial stage where designers preview new seasonal collections (usually Haute Couture) during fashion week in small quantities at high production costs.

Rise Stage

The second stage where manufacturers reproduce celebrity trends using less expensive fabric and mass production, lowering prices and increasing sales and acceptance.

Peak Stage

The stage at the top of the hill where fashion reaches maximum popularity and is manufactured at different price levels, potentially surviving longer as a classic.

Decline Stage

The stage marked by market saturation, decreasing consumer demand, consumer unwillingness to pay high prices, and price markdowns by retailers.

Obsolete Stage

The end of the fashion cycle at the bottom of the hill, characterized by low prices and a lack of consumer interest as shoppers seek new looks.

Three Phases of the Fashion Cycle Graph

The overarching divisions of the fashion cycle: the introductory phase, acceptance phase, and rejection phase.

Classic

A fashion style capable of surviving longer past the peak stage of the cycle.