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stanford prison experiment
Both prisoners and guards conformed to their roles
Dressed like guards and acted with authority to intimidate prisoners
prisoners were stripped and referred to by their assigned numbers
real world parallels: Americans in Abu Ghraib prison in Iraq taking photos of abuse towards prisoners
Power of the situation: the system was set up to be that way
critiques: Zimbardo and assistants were pushing the guards to display certain behaviors
carnahan and mcfarland ad recreation
put out the same ad Zimbardo used to recruit college students for a study
Two versions of ad: in one, it asked for people do to a study on prison life. In the other version, mentioned nothing about prison. Just said it was a psychology study.
People interested in participation were asked to fill out some forms about personality characteristics.
Those who signed up for the prison life ad scored higher on abuse-related characteristics and lower on empathy
possible selves
actual self, ideal delf, ought self, feared/undesired self
actual self
who you are now
ideal self
type of person you want to be
ought self
type of person you think you ought to be. you believe it is your duty, obligation, or responsibility
feared/undesired self
the person you don’t want to become
self guides
motivate us to move towards ought self and away from feared self
self-discrepence theory (higgins)
Actual - Ideal discrepancy: dejection related (sad, disappointed, discouraged)
Actual - Ought discrepancy: agitation related (nervous, worried, tense)
associated with psychopathology
TV distracts us from our shortcomings
discrepancy with selves is associated with mental health problems (depression/anxiety)
we like people who we think bring us toward our ideal self
self-regulation
involves control of one’s behavior (and thus usually involves controlled processes
typically involves a feedback loop in which the person compares the self against standards, operates to bring the self closer to these standards, and then compares again until the goal is reached
needed for delayed gratification
ADHD people have impulse control problems
substance abuse problems
bulimia: no self control with how much they eat
anorexia: misregulation with how much they eat
marshmallow test: higher self control predicts positive social, cognitive, and mental health outcomes later on
low self control = more likely to be unemployed
people who show more self control during adolescence = better relationships + workplace years later
implementation intentions and goal pursuit
makes goal more likely to be achieved
advantage of the journey metaphor
Better to focus on the process than the end result
helping others self regulate
makes you better at self regulating yourself and less likely to be depressed
ego depletion
The self expends some limited resource (like some energy or strength) when it engages in acts of volition (self-regulation/self-control, choice. Active response).
When we’re depleted, our ability to self regulate down the road gets impaired.
ex. more aggressive behavior if depleted
ego depletion cookies and radishes
chocolate chip cookies and radishes: sit people down and stick in front of them freshly bakes chocolate cookies and some radishes. In control condition, people can sample either. In ego depletion condition, told they can only sample the radishes and not the cookies. For most people, this takes self control. After that, people were given an unsolvable puzzle to see how long they’d attempt to complete it. People in the radish-only group gave up on the puzzle sooner.
factors that can minimize ego depletion
motivation
People who believe in unlimited willpower don’t show ego depletion effects
If we care enough about it, we wouldn’t get depleted
People in some cultures believe that engaging in mental activity is energizing, so they don’t show ego depletion effects
The ego depletion effect appears to be weaker than we originally thought
Recent research suggests the depletion effects may be more due to a process change (e.g., focusing on relaxing, positive activities) than a limited resource issue.
If you’ve been studying for hours and then you take a break, this could be interpreted as depletion, but it’s not that you can’t regulate, it’s just that you’re choosing not to and you want to do something more positive
self-assessment
the desire to have more accurate information about the self
self-enhancement
the need to achieve and maintain a positive sense of self; want to hear or establish how good we are.
most potent motive (in american culture)
self-verification
want others to confirm our own point of view; people desire consistency in their cognitions about the self
self-improvement
the desire to get better
sources of evaluative feedback
direct feedback from others (friends and family)
social comparison
ex. how well you do on a test compared to classmates
temporal comparison
downward social comparison
comparing ourselves to people going worse than us. self-enhancement motive
upward social comparison
comparing ourselves to people doing better than us. self-improvement motive
temporal comparison
comparing ourselves to ourself at a different time
“I was worse at it then but I’m better now”
way to cope with living through a bad/traumatic experience
“I’m a stronger person now for living through that”
social comparison consequences
big fish little pond effect
successful women in traditionally male roles sometimes get attributed negative personality characteristics
Women do it because seeing other women have a level of success that they do not have makes them feel worse about their own abilities
beauty ideals in media: disproportionate amount of overly thin women and muscular men
To reach physical ideals, men will take steroids/supplements
taylor and brown on self-enhancement
argued that best adjusted people operated under positive illusions about our abilities and control, and have unrealistic optimism
self-enhancement about ability
“Better than average”
most likely to say this about tasks that are easy, ill-defined, controllable
We tend to think that we’re more moral or charitable than other people
exaggerate gpa/grades and relationships
more likely to recognize altered image of yourself if made to look more attractive instead of unattractive
think we know others better than they know us
think we are less biased than others
overclaiming we have knowledge that we don’t really have
dunning-kruger effect
dunning-kruger effect
thinking you’re good at something when you’re really not
illusions of control
superstitions
increase self confidence
ex. wearing a lucky piece of clothing
unrealistic optimism
future negatives
“change = improvement”
too much and too little optimism is bad
mcnulty and swan roommates study
had roommates rate themselves are rate each other and then do it again a few months later to see if there was a pattern
Found evidence of reflected appraisal
Begin to view self how roommate sees you
Found evidence of self verification
Roommate seeing you how you see yourself
self verification in relationships
People tend to be more committed to people who provide verifying feedback
Over time, if partner doesn’t see you how you see yourself, you question everything (your knowledge/perceptions)
Verification with a negative self-concept
therapy implications for self-verification
if they just tell you everything about you is good, that’s not helpful and you wont believe them. Better to acknowledge the issues
self esteem studies
self esteem predicts a range of physical health, mental health, and other life outcomes.
ex. happiness, persistence, depression, eating disorders.
mixed findings on academic performance and aggression
types of self esteem
stable vs unstable, contingent vs non contingent, explicit vs implicit
unstable self esteem
unclear sense of self, which is linked to depression and defensive behaviors. true whether it is high or low
contingent self esteem
sense of value rises and falls based on specific achievements, appearances, social status, or external validation. better to have noncontingent self esteem
explicit self esteem
how you consciously think and feel about your worth, and what you are willing to report to others
implicit self esteem
sense of self worth that operates outside your awareness
people with high explicit and low implicit
more defensive behaviors
stable self esteem
secured confidence. emotional regulation, low defensiveness, high psychological wellbeing
unstable self esteem
unclear sense of self, which is linked to depression and defensive behaviors (true whether it’s low or high)
name-letter effect
people favor letters that are in their own name. because of this, we may be drawn to things that are labeled with those letters
ex. geographical choices, career choices (denise the dentist), company choices, relationship choices (sally and sam)
need to belong/sociometer hypothesis
the self esteem system monitors others’ reactions and alters the individual to the possibility of social exclusion
Helps motivate us and propel us forward
Research findings:
Correlational: people with more friends tend to have higher self esteem
Experimental: when told no one wants to work with you after being told to get into groups, your self esteem lowers
Intraindividual: on days when we feel more connected to ourselves, high self esteem
Interdividual: people who report high number of social connections have higher self esteem
International patterns: in countries where there's a lot of community interaction, high self esteem compared to isolated countries
Self of belonging → meaning in life/goal striving
self-defeating behavior
enjoy in the moment but won’t help in long term
social exclusion
self defeating behavior, display aggressive behavior, lower empathy, suicidal thoughts, more likely to believe conspiracies
how to reduce feelings of exclusion
friends, social reconnection, groups (sports/music - give sense of identity), religion (connection to deity/god), pets, AI (does not replace human interaction)
walton and cohen social belonging intervention
subtly introduce feelings of belonging within college students
terror management theory
Humans have a drive and desire to survive, but humans, unlike other organisms, have a cognitive wherewithal to know we’re going to die. We don’t like this. This conflict creates terror. We manage the terror by investing in a world view - “I may die, but my culture will live on.” Symbolic immortality. Self esteem helps us deal with death anxiety because we like to think we’re a valuable member of society. Some studies show that self esteem is an anxiety buffer
mortality salience (MS) manipulation
“Please briefly describe the emotions that the thought of your own death arouses in you.”
“Jot down as specifically as you can, what you think will happen to you as you physically die and once you are physically dead.”
People react less to mortality salience if they have high self esteem
independent construal
self as an autonomous, independent person
Western world view
focus on figure
less mimicry
ego-focused emotions (anger, frustration, pride)
ideal affect - excitement
more self enhancement
prefer uniqueness
own choices
interdependent construal
self is defined in terms of its connectedness, its relations with others
Eastern world view
more holistic/context sensitive
more mimicry
other-focused emotions (sympathy, shame)
ideal affect - calm
more self criticism (self improvement)
prefer conformity
others choose
attitude
a learned evaluative response, directed at specific objects which is relatively enduring and influences behavior in a generally motivated way
learning attitudes
classical conditioning, instrumental/operant conditioning, social learning/modeling. there is a genetic basis to some attitudes —> can test with twins. some food preferences are genetic
attitude-behavior relationship
The way people behave does not always align with their attitude
lapiere (1930) study
attitudes predict behavior
Lapiere (1930) study on attitude-behavior relationships
wanted to see how young chinese couple was treated in restaurants around the US. Months later, Lapiere wrote to all the places he visited and asked if the Chinese couple was welcome. Over 90% of the responses were negative. They are expression negative attitude about group, but doesn’t match behavior of how they treated the chinese couple when they were actually there
Easier to be evil in the abstract than when you see people face to face
In the theoretic abstract, you can say you don’t want certain people coming to restaurant, but you want the income and want to fill the tables, no matter who’s there
factors influencing attitude-behavior relationship
level of specificity: If you want to predict a specific behavior/outcome, better to target the attitude that specifically relates to that
Direct experience: Can crystallize our attitudes and affect our behavior
Strength of attitude: if attitude is striongly held, its more likely to be more predictive, and that can increase the accessibility
Accessibility: anything thats more accessible in our mind tends to have a bigger impact on our thinking and behavior
If something is primed, it is made more accessible in our mind
Self focus
Moralized attitudes and attitudes based on emotion are more stable
communicator variables
source credibility, product source cues, vocal cues signaling confidence. may also be persuaded by sources that are attractive, likable, and confident.
source credibility
we are more persuaded by sources that are expert and trustworthy
message variables
vividness, one sided vs two sided messages, repetition
vividness strengths and weaknesses
If have a lot of vivid imagery, may lose focus on the product + lose the message
To be effective, the product/message must be congruent/incorporated with the imagery
One sided vs two sided messages
One sided: just giving your pov, pushing a product and only talking about strengths
Two sided: giving your pov, but acknowledging other side
Pharmaceuticals have to talk about side effects
Two sided tends to be better because it makes the person giving the message more credible/trustworthy
More open to listening to someone if they acknowledge our viewpoint
Don’t want audience to start generating criticism/counterarguments on their own
Ironic effect of warnings: if theres a message about a product or drug and the person acknowledges side effects/negatives, it comes across as more trustworthy, but over time, people will remembering hearing about it from a trustworthy source but forget the negatives
mere exposure effect
the more often people are exposed to a stimulus, the more positively they evaluate that stimulus
Helps incumbents
illusory truth effect
people tend to believe information more if it has been previously encountered
If you spout a falsehood repeatedly, some people will believe it
use of humor
Advantage: memorable, gets people amused, positive feelings
Disadvantage: joke may be taken wrong (can backfire)
fear appeals
Important to include good recommendations on how to alleviate the fear
Moderate fear may be best
audience variables
Effects tend to be inconsistent
Knowledge about the issue
Intelligence
Age
Younger: attitudes still forming
Middle aged: views are set
Older: can sometimes be manipulated
channel variables
Face to face vs audiovisual vs audio only vs written, etc.
elaboration likelihood model (ELM)
Petty and Cacioppo
Central route: attitude change results from a careful, thoughtful consideration of the information in a message
Argument quality is importance
Peripheral route: attitude change results because the attitude object has been associated with positive or negative cues; or a person utilizes a simple decision rule to evaluate a communication
Better to use central because more elaborative processing
Attitudes via central route tend to:
Persist longer
More resistant to change
More predictive of subsequent behavior
motivational factors of ELM
Personal relevance/involvement
Personality differences: need for cognition
Multiple source effect
Surprising source: if we hear a message from a source we’re not expecting, it can get us to think about it
Number of people responsible for evaluating the message: the fewer people involved, the more responsibility you have