CHAPTER 10 — Focal Points and Rhythm

What makes a flower or design element a focal point?

Contrast.

What is the most effective way to create a focal point?

Isolation—letting an element stand alone.

What is the simplest way to create a focal point?

Color contrast.

What are ways to create a focal point?

Isolation, accents, contrast, and changes in depth or perception.

What is line direction in floral design?

The placement of stems and other linear materials.

What is directional facing?

Intentionally using the direction flowers face or point to guide eye movement.

What is framing in floral design?

Encircling the composition with branches, foliage, or linear materials to draw the eye toward the center.

What is rhythm in floral design?

Movement and energy that guide the viewer’s eye and create an emotional response.

How is rhythm most easily achieved?

Repeat colors, textures, and patterns throughout the design.

What is transition or gradation in floral design?

Movement created by gradual changes in color, such as shifting through tints and shades.