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Merchandise
Goods that are bought and sold
Merchandising
The purchasing, pricing, display, and sale of goods and services
Cash Discounts
Reduction given for payment of an account within the time limits established by the sales contract
Quantity Discount
Reduction in the amount of a bill when a minimum quantity has been ordered
Rebates
Return of a portion of payment paid
Consignments
Merchandise is given to funeral director to sell; funeral director does not pay for merchandise until it is sold
Human Factor and Product Knowledge
Any merchandising plan is only as good as the director’s knowledge of the products being sold and the ability to convey this knowledge to the buyer
Unit Pricing
One total price for both service and merchandise
Itemized Pricing
Each unit of service and/or merchandise is priced separately
Bi-Unit Pricing
Separates the price of services and the price of the casket
Functional Pricing
The charges are broken down into several component parts, such as professional service, facilities, automobile, and merchandise
Fluorescent Lighting
The illumination produced by a tubular electric discharge lamp; the fluorescence of phosphors coating the inside of a tube
Incandescent Lighting
The illumination resulting form the glowing of a heated filament
Direct Lighting
Illumination directly shining on an object
Indirect Lighting
Reflected illumination of an object
Church Truck
A wheeled collapsible support for the casket, used in the funeral home, church, or other location when moving a casket
Casket Rack
A device upon which two or three caskets are placed, one on top of the other for display
Lumen
A common measure of light output
Casket Stand (Standard)
Supports an individual resting casket
Group Displaying
Three or more caskets grouped together
Demonstrational (Educational) Grouping
Selected caskets help introduce consumers to the selection room and explain their choices
Foot-Candle
Illumination equivalent to one lumen per square foot; a candle source at a distance of one foot
Direct Selection
The funeral director stays in the room during casket selection
Non-direct Selection
Purchasers select a casket without the funeral director in the room
What should be done before entering the selection room?
Present the casket price list (CPL) and discuss applicable disclosures. Explain the number of caskets and the price range. Ask about the family’s spending range
Where should the selection room be located?
On the main level, if not on the main level, should be on an upper level