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Systematic Review
topic or question
collecting data based on specific search criteria
Coding and evaluation of data
interpretation of results
summarizing findings
Randomized control trial
analyzing outcomes based on specific intervention where the designs allocates subjects by chance into a control or experimental group
Observational research study design
without influence from the researcher
• in natural or controlled environment
Case study research design
observation
• interview
• record
Randomization
Research procedure of assigning subjects to groups, by chance, without influence
Provides best statistical confidence in research studies
Control group
Participants used in research that closely match the experimental group but do not receive the study protocol, used for comparison to help isolate the independent variable
Survey design research
Method of inquiry in which a pre-determined set of questions is used to collect information about participants’ demographics, opinions, level of satisfaction (e.g., customer satisfaction survey)
Qualitative research
Formalized method of inquiry for gaining an in-depth understanding of attitudes, concerns, and behaviors, may include:
• interviews
• observations
• focus groups
Quantitative research
Systematic method of inquiry that attempts to answer a hypothesis using statistical analyses, may include:
• experimental studies
• customer surveys
• goal audit