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Rhetoric
The art of using language effectively to influence an Audience
Exigence
The event problem or situation that prompt someone to speak or write
Exigence
The event problem or situation that prompt someone to speak or write
Audience
The person or group a message is intended to reach
Purpose
What the speaker or writer hopes to accomplish
Context
The historical, cultural, social or political circumstances surrounding the text
Claim
An arguable statement that a writer asks an audience to accept
Evidence
Facts, examples, observations, or other information used to support a claim
Reasoning
The thinking that explains how evidence supports a claim
Line of reasoning
The logical progression connecting claims evidence and ideas throughout an argument
Ethos
And appeal based on credibility character or trustworthiness
Pathos
An appeal to an audience’s emotions, values, or sympathies
Logos
An appeal based on logic, evidence, facts, or reasoning
Tone
A speaker or writers attitude toward the subject or audience
Diction
A writers deliberate Choice of words
Syntax
The arrangement and structure of words and sentences
Juxtaposition
Placing contrasting ideas or images near one another to emphasize their differences
Repetition
Deliberately repeating words, phrases, or ideas for emphasis or effect
Concession
Acknowledging that part of an opposing position has merit