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introspection (+ limitations)
looking within at your conscious mental events
never “why” since its easy to justify, always “what happened”
minimal interpretation
limited cuz they’re subconcious thoughts, not retestable/replicable
behaviorism
individuals behavior
can’t study something w/o observable action
limitations:
we can have actions w/o thoughts and vice versa
transcendental method
observable facts → work backwards
ex: addition; you just KNOW it
we can see visual effects from an invisible cause
can’t explain behavior unless you explain what’s going on in the mind
gestalt law (do not name them all)
we identify shape & fill in gaps
computers
good analogy of the human brain
WEIRD
western educated industrialized rich democratic
results of theories we discuss are from this
lesion studies on rats pros + cons
pros
rat brains similar to us
localized area
cons
rats are nonverbal
no matter how similar, NOT a human brain
clinical studies
studies on pre-exisitng damaged brains
pros
actual human brain
more ethical
cons
no control, you get what you get
other areas could also be damaged
CT scans
electrons pass thru the brain + bounce off/go thru (if theres a hole)
shows structure + damage
fMRI
magnets attracted to the metal (iron) in your blood
oxygen → hemoglobin → iron
PET scan
draw a bit of blood, insert radioactive isotope (short half life) + sugar, inject back into you; travels your body & goes to areas of brain being used
Pro: good alt for MRI
Con: injecting a radioactive isotope into someone.
EEG
measures neuron signals (electrical signals)
difficult to pinpoint exact locations
interneuron & glial cells
interneuron - connects neurons
glial cells - helper cell, creates neurons

(ignore C)
A. dendrites
B. soma
D. axon
E. node of ranvier
F. terminal button
explain from when a neuron receives a signal to when the next one does
dendrite receives it, passes it to the axons, jump node to node until it reaches terminal button
sac filled with neurotransmitter is pushed out of terminal button into the synpatic gap
they diffuse to other side looking for receptors they can fit into
if none found, they return to original neuron (reuptake)
somatic vs autonomic peripheral
somatic: voluntary control
afferent - arive; efferent - exit
autonomic: involuntary
sympathetic: entering panic
parasympathetic: calming down
what consists of the hindbrain (3)
cerebellum: balance, fine motor movements
medulla: basic life
pons: consciousness
midbrain
tegmentum: front part
tectum: back part
thalamus
grand central station
all senses except smell go thru here first
longitudinal fissure
connects 2 hemispheres
central sulcus
straight across from ear to ear
precentral gyrus
involved with motor movement for entire body; last gyrus of frontal lobe
postcentral gyrus
first gyrus of parietal lobe
sensory information
cornea
outer protective layer
pupil
allows light in; dilates/constricts
lens
changes direction of light
retina
back wall of eye
contains photoreceptors (rods & cones)
contains fovea (highest concentration of cones)
rods & cones → bipolar → ganglion (forms optic nerve)
transduction
light → electrical signal
lateral inhibition
patch of cells that got the clearest light will respond, all surrounding cells turn off
The Visual Pathway.
Right VF goes to left side of both eyes
Left VF goes to right side of both eyes
Outsides of the eyes go to the same hemispheres
Insides of the eyes go to opposite hemispheres
This way, vision from each field is seen by both eyes but is processed in opposite hemispheres
V1, V2, V4, MT, MST, IT
V1: primary visual cortex
V2 basic processing, a bit more advanced
V4 - more advanced processing (Processes color)
MT - motion
MST - rotation + expansion motion
IT - geometric shapes
bottom up
sees the details, puts it together to determine what it is
Person at point A, they skip over to point B. you know they moved since you saw them move
top down
uses higher cognition; uses memory, things that its experienced that make sense to it
Person at point A, you close your eyes, open them and now they're at point B. you can assume they moved even without actually seeing them move
See the function of object and assume what it is (ie see someone drink from something, you understand it must be a water bottle)
dorsal vs ventral stream
Dorsal stream: occipital lobe → upward to parietal lobe – WHERE
Ventral stream: occipital lobe → around the side to temporal lobe – WHAT
the binding problem
brain trying to put it all together, sometimes makes mistakes
its trying to interpret the stimuli around it (features)
gestalt rule of simplicity
brain wants simplest pattern
2 squares overlapping vs weird shapes
gestalt proximity
objects closer together more likely to be related + grouped
gestalt similarity
objects that are similar to each other are more likely to be grouped together
gestalt law of common fate
objects moving in the same direction appear to be grouped together (ie flock of birds)
gestalt law of good continuation
brain prefers things that move in the same direction (ex: an X - wouldn’t want to see two V’s)
gestalt law of familiarity
our brain likes meaningful & familiarity
ex: painting with 10 faces hidden; our brain recognizes the giant man's head first, then with continued exposure notices more faces
features
building blocks
tons of variations you put together to understand something (feature detection)
every object we look at is composed of features
priming
brain has readiness to recognize something when its been seen before
word superiority effect
we recognize words faster than individual letters
well formedness
words are formed as if they would be part of the english language - we can recognize letters easier
determines how closely it resembles actual words
“DREK”
feature net
breaking letters down into features
bigram detectors
brain prefers viewing letters in pairs (more efficient)
McClellend & Rumelhart model
As the brain recognizes a letter, it will excite possible next letters
Ex: T…
Valid letters to follow: H, E, A, O
Invalid letters: C, K, D, X
which visual area processes faces?
IT since it processes shapes
must be processed in correct orientation otherwise difficulty recognizing
dichotic listening
each ear hears different info at the same time
focus on one, ignore other
technique to study selective attention
shadowing
as an audio track plays, you repeat back what you’re hearing
ignore sound from other ear
when asked about other ear audio, ppl don’t have anything to reflect on
Cocktail party effect proves we’re still doing some sort of processing of conversations around us
inattentional blindness (+ its study)
inability to process something you weren’t paying attention to
shown plus sign, some trials had longer horizontal line, others longer vertical line - asked which was longer
Shapes would be around the plus sign but participants wouldn’t process it
Our attention is steered by our perception – if you didn’t perceive it, you’re not going to pay attention to it
change blindness (+ its experiment)
inability to detect difference
breaks in visual scene make it harder to react to change
experiment: shown 2 images, detect any changes
when the images were different + had no mask (grey static in between to clear rods+cones), FASTEST reaction time
2nd fastest was no mask in between 2 same pictures
early selection theory
attended info is privileged (processed right away), unattended receives little to no analysis
as info enters, we decide what to pay attention to + what to ignore
experiment where a colored image then a shape image was shown, V4 activated but not IT since they only paid attention to the colored image
late selection theory
everything gets analyzed but only the attended info reaches our consciousness
cocktail party effect
posner & snyder
warning stimulus shown, followed by 2 letters that may differ
low validity condition (warning stimulus only matched 20% of time) had little priming cuz they couldn’t trust the warning
instead, had stimulus-based priming cuz they would expect a letter
high validity (80% match) higher priming cuz they relied on it
expectation-based priming
When letter matched, rt fast
When misled, big hindrance to response levels
which part of the eye is vision clearest?
fovea (highest concentration of cones)
hemispatial neglect
brain ignores half the visual + auditory space
position vs object based attention
position based - lock eyes on position, when someone leaves position you don’t see it
Object-based attention: Once their attention locks onto something, even when moved to the neglected side, their attention is still on that object
what are the 2 resources attention requires?
general & specific
things more specialized require more resources
ex: as you get used to driving: less general, more specific
central executive
decides what to focus on
works to keep desired goals in mind
inhibited automatic responses
when overwhelmed, you lose attention
shadowing task
Group 1: hear / hear
remembers least words
Uses same resources, has most interference
Group 2: hear / see word
Some crossover of resources
Group 3: hear / see pic
remembers most words
Totally different resources