RULE: Advisory: make a reasonable inquiry (experience, objectives, constraints, personal data such as age and occupation), write an IPS, check suitability in the TOTAL portfolio context, and update regularly. Mandate: stay within the stated objectives. YOU decide suitability, not the client. ❌ VIOLATION: putting a thinly traded, leveraged product into conservative accounts; an across-the-board sale with no regard to each client. ⚠️ OVERBOARD: a complete analysis when the client WITHHOLDS information (use what's provided).