Chapter_11

Chapter 11: Collaboration, Social Media and Information Systems

Introduction

• Overview of collaboration, social media, and the role of information systems (IS).

• Reference: Processes, Systems, and Information (Third Edition).

Learning Objectives

• Collaboration Concepts

  • Q11-1: Define collaboration and its objectives.

  • Q11-2: Identify key components of a collaboration IS.

  • Q11-3: Explore how collaboration IS enhances communication and iteration activities.

  • Q11-4: Discuss the role of collaboration IS in supporting business processes.

• Social Media Framework

  • Q11-5: Understand social media and its objectives.

  • Q11-6: Examine components of a social media IS.

  • Q11-7: Analyze how social media IS fosters creating and sharing activities.

  • Q11-8: Evaluate the support social media IS provides for business processes.

  • Q11-9: Investigate strategies businesses use to manage risks associated with social media.

  • Q11-10: Assess how IS that combine collaboration and social media can enhance business processes.

Collaboration

Objectives of the Collaboration Process

• Two Key Activities

  • Communication: Essential for sharing ideas and updates.

  • Iteration: Involves circling back to refine and improve project outputs.

• Importance of Effective Feedback: Receiving and giving critical feedback enhances collaboration quality.

Key Components of a Collaboration IS

Overview of Components

• Five Components of Collaboration IS

  1. Hardware: Includes cloud servers and devices used by clients.

  2. Software: Comprises applications like email, Google Drive, and Microsoft SharePoint.

  3. Data: Focuses on project data and metadata.

  4. Procedures: Implicit or assumed guidelines for successful collaboration.

  5. People: Diversity in collaboration based on time, motivation, and technical ability.

Key Attributes

• Variety of Software: Tools available to facilitate collaboration.

• Diverse Participants: Inclusion of various types of people, work products, and settings.

Supporting Communication and Iteration Activities

• Types of Communication Tools: Discussion on how different IS support communication and collaborative efforts.

Collaboration IS and Business Processes

Roles in Supporting Processes

• Project Management Processes: Enhances team collaboration throughout project cycles.

• Workflow Processes: Streamlines procedures and tasks using collaboration IS.

• Supporting New Processes: Involves the creation of online training and knowledge management systems.

Social Media

Definition and Importance

• Social Media Defined: Web platforms enabling user-generated content.

• Significance for Businesses: Shared control of social media processes among businesses and users.

Social Media IS Components

• Five Components of a Social Media IS

  1. Hardware: Cloud and mobile devices.

  2. Software: Engaging and frequently updated platforms.

  3. Data: Both content and connection metrics are important.

  4. Procedures: Governed by organizational policies for effective use.

  5. People: Encourage user engagement while adhering to set guidelines.

Social Media Supporting Business Processes

• Promotion Process: Objectives and performance indicators.

• Customer Service Process: Enhancing interaction with customers via social media.

• Social Capital Process: Fostering relationships and connections.

Managing Risks of Social Media

Types of Risks

• Management Risks: Include labor costs and return on investment concerns.

• Employee Communication Risks: Developing social media policies and best practices.

• User-Generated Content Risks: Handling negative contributions and feedback.

• Responding Strategies: Determine when to leave comments, respond, or delete them based on situations.

Blending Collaboration and Social Media

• Integrated IS Examples: Tools that combine collaborative elements with social media features, such as group messaging apps.

• Sharing Economy Firms: Firms characterized by unique asset-sharing qualities.

Ethics and Social Media

• Discussion questions around ethics in social marketing and the integrity of communications.

Conclusions

• Reflection on key questions regarding collaboration, social media components, business process support, and risk management strategies.