8.1 What Managers Need to Know About Currency and Foreign Exchange:
Definition of Currency and Foreign Exchange: Currency is a medium of exchange used in transactions. Foreign exchange (FOREX) involves trading different currencies to facilitate international business.
Role of the Foreign Exchange Market: Companies use FOREX for currency conversion, hedging to mitigate risks, arbitrage for profit from price differences, and speculation on currency fluctuations.
Exchange Rate Mechanisms:
Spot Rates: Immediate exchange rates.
Forward Rates: Agreed future exchange rates.
Derivatives: Include currency swaps (buy/sell same currency at different dates), options (rights to exchange currency), and futures (obligatory currency exchange contracts).
8.2 Understanding International Capital Markets Fundamentals:
Purpose of Capital Markets: To allocate funds from entities with surpluses to those with deficits efficiently.
Components:
Equity Markets: Trade company ownership via stocks.
Debt Markets: Lend funds through bonds and loans.
Eurocurrency Markets: Include Eurodollars held outside the U.S. for financing.
Role of Offshore Financial Centers: Provide tax-efficient environments for financial transactions (e.g., Cayman Islands).
Financial Institutions: Include retail banks, private banks, and investment banks, each serving specific global finance roles.
Key Topics:
Accounting Standards in International Business:
Harmonization of standards like GAAP (U.S.) and IFRS (International) facilitates global business comparisons.
Accounting ensures transparent financial reporting for managers, investors, and governments.
Capital Budgeting: Evaluation of investment projects using NPV, IRR, and risk assessments to inform international decisions.
Financing Options:
Equity Financing: Selling shares to raise funds.
Debt Financing: Borrowing funds via bonds or loans with repayment obligations.
Government Influence: Free trade agreements and tax policies shape investment climates.
Key Topics:
CAGE Framework: Assesses cultural, administrative, geographic, and economic "distances" affecting market potential.
PESTLE Analysis: Evaluates external factors like political stability, economic trends, sociocultural shifts, technological advancements, environmental regulations, and legal systems for strategic decision-making.
Key Topics:
Traditional Entry Modes:
Exporting: Fast entry with low investment risk but limited control.
Licensing/Franchising: Allows local adaptation but risks creating competitors.
Strategic Alliances and Joint Ventures: Shared resources and risks.
Wholly Owned Subsidiaries: High control but costly and slow.
CAGE and PESTLE: Analytical tools for comparing countriesâ business environments.
Importing and Exporting: Involves logistics, intermediaries, and risk management for global trade.
Global Sourcing: Optimizes costs by sourcing materials/services internationally, despite potential supply chain risks.
Financing Operations: Includes trade finance, credit terms, and government-backed guarantees for stability.
Key Topics:
Definition of Entrepreneurship: Entrepreneurs identify opportunities and create innovative solutions.
Shape of the Entrepreneurial Process: A triangular model with three components:
Opportunity Identification
Venture Planning
Resource Mobilization
Entrepreneurial Leadership: Motivating teams, securing funding, and navigating global markets.
Global Startups: Characteristics include speed, scalability, and addressing global needs.
Three Facets of Entrepreneurship:
Vision: Recognizing future opportunities.
Execution: Implementing ideas.
Adaptability: Responding to challenges.
Key Topics:
Global Marketing Fundamentals: The Four Ps:
Product: Adapting to local needs.
Price: Balancing affordability and profitability.
Promotion: Localizing campaigns.
Place: Managing distribution channels.
Standardized vs. Customized Approaches: Weighing cost efficiencies against local appeal.
Distribution Fundamentals: Differences in logistics between domestic and international markets.
International Supply Chain Management: Managing risks, optimizing costs, and ensuring product quality globally.
Reverse Innovation: Adapting emerging market solutions for developed countries.
Global Sourcing Advantages: Leveraging global markets for cost efficiency and access to expertise.