consumer behavior::The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

social marketing:: the application of marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole

customer value:: the difference between all the benefits derived from a total product and all the costs of acquiring those benefits market segment a portion of a larger market whose needs differ from the larger market

projective techniques:: requires interpretation of ambiguous stimuli to probe hidden feelings, attitudes, and motivations

marketing strategy:: The answer to the question: How will we provide superior customer value to our target market?

product:: anything a consumer acquires or might acquire to meet a perceived need price the amount of money one must pay to obtain the right to use the product

consumer cost:: everything the consumer must surrender in order to receive the benefits of owning/using the product distribution having the product available where target customers can buy it

consumer decision process:: intervenes between the marketing strategy, as implemented in the marketing mix, and the outcomes

product positioning:: the image of the product or brand in the consumers mind relative to competing products and brands

consumer satisfaction:: keeping customers requires that they be satisfied with purchase and use of a product

need satisfaction:: most obvious outcome of the consumption process for an individual, whether purchase is made, is some level of satisfaction of need

economic outcomes:: The cumulative impact of consumer behavior can effect a country's economy positively or negatively.

physical environment outcomes:: Consumers make decisions that have a major impact on the physical environments of both their own and other societies.

social welfare:: consumers decisions affect the general social welfare of a society

self-concept:: the totality of an individual's thoughts and feelings about him or herself lifestyle how one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them

culture:: complex whole that includes knowledge, belief, art, law, morals, customs, and any other compatibilities and habits acquired by humans as members of society

power distance:: the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent guanxi the notion of continuing reciprocal relationship over an indefinite period of time

glocalization:: marketing to specific locations around the world

cultural values:: widely held beliefs that affirm what is desirable

self-oriented values:: reflect the objectives and approaches to life that the individual members of society find desirable

voluntary simplicity:: consumers' efforts to reduce their reliance on consumption and material possessions

environment-oriented values:: prescribe a society's relationship to its economic and technical as well as its physical environment

creative class:: The group of people that innovates and open to change. Includes artists, engineers, scientists.

Subjective Discretionary Income (SDI):: is an estimate by the consumer of how much money he or she has available to spend on nonessentials

generation:: A group of people born who have experienced a common social, political, historical, and economical environment

cohort analysis:: the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors

societal rank:: one's positive relative to others on one or more dimensions valued by society, also referred to as social class and social standing

social class system:: a hierarchical division of a society into relatively distinct and homogeneous groups with respect to attitudes, values, and lifestyles

status crystallization:: the extent to which different indicators of a person's status (income, ethnicity, occupation) are consistent with one another

nouveaux riches:: strive to emulate the established upper-upper class by engaging in conspicuous consumption

conspicuous consumption:: buying expensive services and products in order to flaunt your wealth instrumental materialism -the acquisition of things to enable one to do something

terminal materialism:: the acquisition of items for the sake of owning the item itself

injurious consumption:: occurs when individuals or groups make consumption decisions that have negative consequences for their long-run well-being

green marketing:: developing products whose production, use, or disposal is less harmful to the environment than the traditional versions of the product

greenwashing:: promoting environmental benefits that are unsubstantiated and on which they don't deliver