Magazine Ads

• Understand your audience: a magazine is very targeted so your ads should be

• follow directions, use the right size and bleed, and check the media kit

• Pay attention to deadlines (they will not hold up printing in order to let you get your ad in)

• Headline (Clear and clever message)

• Image (easy to understand, quickly)

• User Test

• Media Kit/Guide

  • features information about the magazine (or blog or website), history, statistical records, audience, distribution, ad sizes, ad costs, schedule, contact information, and other similar items

  • Marketers use these to determine which magazines to buy space in for their clients.

  • Designers use them to figure out sizes and format

• Print ad Design Tips

  • Have a message - Simple, one message, dont try to sell everything

  • Relate to the audience

  • Consistency across all platforms is key to building brand recognition

  • Call to action:

  • Use your brand and voice

  • Visuals

    • Headline

    • Include logo

    • Color scheme

    • Typography

    • Graphics or or photos (people remember ads with graphics more than without)

  • Provide something in return

Social Media ads

• STATS

  • Below are the most popular social media platforms among US adults

    • Youtube - 81%

    • Facebook - 69

    • Instagram - 40

    • Pinterest - 31

    • LinkedIn - 28

  • People recall about 10% of the information they hear. If the same information is portrayed as/with an image, people recall 65% of the information

  • Photos on facebook get 53% more likes than any other type of posts

  • It takes the human eye 50 milliseconds to form an opinion on a visual

• Goals

  • The tone of the artwork reflects the goals of the business

    • Target audience

    • Different platforms need different things

• Ask these questions

  • Who is my target audience?

  • Which platforms do my customers use?

  • What device are they using to view this?

  • What is the message I am trying to send?

  • What is the emotion I want to evoke?

  • What action do I want them to take?

  • What size?

• Stand out

  • Branding - Use the companies brand guidelines, consistency, immediate recognition, establish comfort, and make it recognizable if shared

  • Hierarchy - group related items together, left to right flow and up to down flow, bigger = first, focus on what is important, use contrast and movement

  • Color - 90% of the decision to try a product is based on color

• NO BUTTONS

Web advertisements

• ideal to use both print web and social media

• Web ads consist of pay-per-click ads, banner ads, etc. (and technically, social media)

• Cost less than print: if you do a paid-per-click ads you set a daily budget (so many clicks a day or pay as you go)

• You can quickly swap out your ad for another ad and change or alter your message.

• Also called banner or display advertising (static or animated)

• Tips

  • Value proposition and CTA are the most important

  • Principles and elemetns: Color, type, image, etc.

  • Make it simple! These are small ads; there is not a lot of space

  • Images should be intentional

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