Corfe et al, 2020
Impacts of NoLo drinks on alcohol consumption and alcohol-related harms
survey found that of current and past drinkers of NoLo beverages, 50% reported that current alcohol consumption was unchanged as a result of consuming these drinks
and those that reported a change commonly found reduced levels of alcohol consumption (33% completely stopped drinking) rather than increased levels
where as only 6% increased
32% consuming NoLo drinks do so on top of, not instead of, existing levels of alcoholic consumption
this is more prominent with heavy drinkers
39% disagreed with this though
Research gaps!
future research is needed as data to direct and aid policy makers on consumer behaviour and thus, health outcomes
Consumption of NoLo
21% of individuals consumed an alcohol-free drink the past 12 months
21% more have consumed them but more than 12 months ago
Demographics of NoLo groups
Females are less likely than males to have consumed a NoLo drink.
• Those aged 18-34 are more likely to have consumed a NoLo drink, than those aged 35-54
and 55 and above.
• Those in the higher income socioeconomic groups are more likely to have consumed a
NoLo drink.
• Those with children under 18 in the household are more likely to have consumed a NoLo
drink.
• Drinkers are more likely than non-drinkers to have consumed an alcohol-free drink. 11%
of non-drinkers reported having an alcohol-free drink in the past 12 months.
• Consumption of NoLo drinks containing CBD is more skewed towards younger drinkers.
the ‘Alcohol harm Paradox’
refers to the fact that although higher income individuals drink more on average, alcohol harms are concentrated in lower income groups.30
Alcohol-specific death rates among men in the most deprived quintile of the population are 4.3 times higher than for men in the least deprived quintile.
For women, age-standardised death rates are 3.4 times higher.
Given the Alcohol Harm Paradox, the lower use of NoLo drinks by those in lower income socioeconomic groups might limit the potential for these drinks to reduce alcohol-related harms.
Among those that have never consumed NoLo drinks, the most commonly cited reasons were that individuals would prefer to drink a soft drink if not drinking alcohol (39%) and that individuals would rather consume a conventional alcoholic drink (35%).