CO1 - L1 (COM01)

Introduction to Media and Information Literacy

• Course Code: COM01 - CO1

• Focus: Understanding the evolving influence of media and information on communication.

Course Objective

• Discuss the influence of media and information in communication by understanding prosumers as media and information literate individuals.

Knowledge Sharing Activity

• Encourage students to share recent learning experiences from any source (media, books, conversations, etc.).

What is Media and Information Literacy?

Media Literacy

• Definition: Understanding and utilizing mass media in both assertive and non-assertive manners.

• Importance: Critical understanding of media techniques and their effects.

Information Literacy

• Definition: Ability to recognize the need for information and the capacity to locate, evaluate, and communicate this information across various formats.

Digital Literacy

• Definition: Capability to effectively use technology for accessing, managing, integrating, evaluating, creating, and communicating information.

Understanding Media and Information Literacy (MIL)

• MIL Competencies: A set of skills empowering citizens to access, retrieve, understand, evaluate, and create and share information and media content responsibly in personal, professional, and societal contexts.

• Source: UNESCO, 2013

Challenges in Media and Information Literacy

Fake News

• Definition: Daily information with misleading headlines and alternative facts.

Bias in Information

• Awareness of biases inherent in information sources is crucial for literacy.

How to Enhance Media and Information Literacy

Explore, Engage, and Empower Model of MIL

• MODEL BY: Dr. Jose Reuben Q. Alagaran II

• Components:

1. Explore: Identifying, accessing, and retrieving information effectively.

2. Engage: Critically analyzing and evaluating media and information.

3. Empower: Creating, sharing, and using media content ethically and responsibly.

5 Laws of Information Literacy

Law #1

• All information mediums (communication, libraries, media, technology) are essential for civic engagement and sustainable development without hierarchy.

Law #2

• Every citizen contributes to information/knowledge creation and must have access to express themselves equally (human rights).

Law #3

• Information and knowledge are not neutral; it's vital to understand biases in MIL applications.

Law #4

• Every citizen has an intrinsic desire to seek and understand information, and their rights must be preserved.

Law #5

• Media and information literacy is a dynamic, progressive process encompassing knowledge, skills, and attitudes beyond a singular acquisition.

Conclusion

• The role of media literacy in fostering informed choices for peace building, equality, freedom of expression, and sustainable development.

• Source: UNESCO, 2022

Closing Reflection

• Encourage students to reflect on which aspects of the lesson empowered their roles in society in relation to media and information.