MIL

Design Elements and Principles of Text Information and Media

1. EMPHASIS

• Importance or value of a part of the text-based content

  • Make the text bold

  • Italicized

  • Have a heavier weight

  • Darkened or lightened

  • Enlarged

2. APPROPRIATENESS

• How fitting or suitable the text is used for a specific audience, purpose, or event

  • Common fonts:

    • Times New Roman

    • Arial

    • Aharoni

    • Rockwell

3. PROXIMITY

• How near or how far text elements are from each other

• When two things are closely related, bring them close together

4. ALIGNMENT

• How the text is positioned on the page

  • Left, center, right, or justified

5. ORGANIZATION

• Conscious effort to organize the different text elements on a page

• Ensures that while some text elements are separated, they are still connected with the rest of the elements on the page

6. REPETITION

• Consistency of elements for unity of the entire design

  • Repeating some typefaces within the page

7. CONTRAST

• Creates visual interest by ensuring two elements are different from each other:

  • Large font with a small font

  • Serif and sans serif

  • Thin elements with wide elements

  • Cool color and warm color

Image and Graphic Difference

Stage of image generation: Input, editing, storage

Design Principles and Elements of Visual Information and Media

1. CONSISTENCY

• Margins, typeface, typestyle, colors

2. CENTER OF INTEREST

• An area that first attracts attention, important element or object

• Can be achieved by contrast of values, more colors and placement

6. DIRECTIONAL MOVEMENT

• A visual flow

• Motion in a design as you move from object to object by way of placement and position

7. RHYTHM

• A movement in which some elements recur regularly

• A flow of objects that will seem like the beat of music

8. PERSPECTIVE

• Arrangement of objects in two-dimensional space to look like they appear in real life

• Learned the meaning of the relationship between different objects seen in space

9. DOMINANCE - Give interest, counteracting confusion and monotony - Can be applied to one or more of the elements to give emphasis

ELEMENTS OF SOUND DESIGN

1. Dialogue

2. Sound Effects

3. Music

Principles of Sound Design

1. Mixing

2. Pace

3. Stereo Imaging

4. Transition

ELEMENTS OF SOUND DESIGN

1. Dialogue

2. Sound Effects

3. Music

Principles of Sound Design

1. Mixing

2. Pace

3. Stereo Imaging

4. Transition

• Independent – movies made outside the big studio system

• Mainstream – produces commercial films that cost a huge amount of money (box office hit)

**Mise-en-scène**: "Arrangement of everything that appears in the framing".

DESIGN PRINCIPLES AND ELEMENTS OF AUDIO and MOTION INFORMATION AND MEDIA

1. Props

2. Costume Design

3. Actors

4. Scenes

5. Hair and Make-up

6. Special Effects

7. Musical Score

8. Camera movement and angle
   

Motion Media Process

1. Preproduction – planning

2. Production – filming

3. Postproduction – editing