Briefing

Why Briefing is Important

• To be in alignment with the client on the project purpose

• To be more organized on your SLAs and Lead Time

• To know the KPIs you will track

Who Should Attend the Briefing Day?

Briefs Types

Creative Breifs

Media Briefs - Buying Media or booking inventory

Business / Strategy Brief

New Product Introduction Brief (NPI)

What makes a Perfect Brief?