Scarcity: occurs because unlimited desire for goods and services exceeds limited ability to produce them due to constraints on time and resources
Resources
Opportunity cost: value of the best alternative sacrificed compared to what actually takes place
Production-possibilities frontier: illustrates the opportunity cost of making one good rather than another one
Consumer goods: products for sale in a retail or consumer market used directly by consumers
Capital goods: things purchased to produce other goods
Business project factors
Cost-benefit analysis: comparing value of cost vs. benefits