Purpose - intention of the speech

• expository

  • to inform

• inspirational

  • to uplift one’s emotion

• persuasive

  • to call for action

• special occasions

  • to honor an important event

Delivery - execution of the speech

• manuscript

  • speaker has a copy of the script during speech delivery

• memorized

  • knows the speech by heart

• impromptu

  • comes up with a speech on the dot

• extemporaneous

  • given a few minutes to prepare before delivery

expository/informative speech

• goal is to inform

types:

• definition

  • giving a definition to a term

  • “what is creative industries”

• demonstration/process

  • steps or a procedure

  • “how to cook noodles”

• description

  • to describe

  • “describe a person who undergoes stress”

• explanation

  • to explain

  • “why did you choose me?”

persuasive speech

propositions of fact - true or false

propositions of value - moral value/ethic

propositions of policy - should or shouldn’t

persuasive strategies

ethos - credibility of speaker

pathos - emotions & feelings

logos - logic

fallacies

• appears correct but wrong if analyzed

ad hominem

• attack on person rather than on the issue

ad verecundiam

• uses person’s authority to seem more credible

ad misericordiam

• use of pity/appeal to emotion

ad populum

• believing the majority is right

• also known as bandwagon

ad ignorantiam

• absence of knowledge to be used against

fallacy of post hoc; ergo, a propter hoc

• connecting one event to another when there may be no connection at all

• (i’ve connected the dots, you didn’t connect shit)

fallacy of complex question

• something that appear to only have one question when there could be two or more

• creating assumptions

• “you went partying last night, didn’t you?” (excludes the possibility that the receiver could’ve been elsewhere)

• “why did you kill x?”

• used by a lot of lawyers to corner the defendant

fallacy of petitio principii

• the thing to be proved is the one asserted as true

• “Business administration is concerned mainly with concepts related to business.”