Website Tools & Metrics Flashcards
- Individual Plugins:
- Spam Protection:
- Prevents spam comments and submissions.
- SEO Plugin:
- Helps optimize content for search engines by analyzing keywords and page structure.
- Podcasting Plugin:
- Manages and displays podcast episodes on the website.
- Event Planning Plugin:
- Organizes and promotes events, with features for ticket sales and schedules.
Website Accessibility
- Plugin Used: Recite:
- Audio Narration:
- Provides audio versions of text content for visually impaired users.
- Colour Translation:
- Offers color adjustments to assist users with color blindness.
- Multiple Language Support:
- Ensures content is accessible in various languages.
Content Management System (CMS)
- CMS Used: WordPress:
- Free to use with a wide array of plugins and themes available to enhance functionality.
Themes
- Purpose: Control the visual appearance and functionality of the site.
- Current Theme Used: Divi:
- Features:
- Visual builder that provides a user-friendly interface for site design.
- Ability to clone entire sites for maintaining consistency across multiple pages or websites.
- Structure: Organized into Sections → Rows → Modules for intuitive layout.
Child Themes
- Dedicated Plugin Usage:
- Helps prevent loss of changes during theme switches.
- Allows for safe minor customizations while maintaining original theme integrity.
- Hosting Provider: Kinsta:
- High-performance WordPress hosting with several features:
- SSL certificates for HTTPS.
- User-friendly URL slug editing.
- Built-in security tools to protect against threats.
- Other Platform Mentioned:
- Sitecore (not currently in use).
Issues & Limitations
- Managed by only two individuals, with ongoing improvements in progress.
- Inactive plugins may clutter and negatively impact site performance.
- Excessive autoloading elements can slow down site speed:
- Example: Loading all images at once vs. loading them on scroll.
Sustainability & Green Hosting
- Hosting solutions should aim for digital sustainability:
- Website Carbon Rating: F (rated by websitecarbon.com).
- Sustainability Practices:
- Compressing images to reduce file sizes.
- Limiting the overall number of megabytes used for imagery.
Website Metrics
- Total Page Views: 13,332.
- Average Daily Views: Over 400.
- Bounce Rate:
- Percentage of users who visit and leave without further interaction.
Best Practices
- Consistently update the website and its components.
- Keep necessary plugins active while removing inactive ones.
- Ensure legal compliance and accessibility standards are met.
- Maintain up-to-date HTTPS/SSL certificates to enhance security.
- Utilize a child theme plugin for safe and reversible theme modifications.
- Choose green hosting providers to reduce the carbon footprint associated with hosting.
- Compress images and limit the use of large files to improve site efficiency.
- Avoid excessive autoloaded elements to maintain fast site speed.
Budget & Pricing
- Annual Digital Budget: £20,000.
- Hosting (Kinsta): £100/month.
- WordPress: Free to use.
Recent Website Updates
Key Changes
- New content created for the Class of 2024, including 15 individuals awarded the Membership Award.
Page Updates
- Individual modules for each recipient added, containing:
- Name and Position.
- Social Media Links.
- Short Biography.
- Images formatted in rectangular shapes to efficiently use space.
- Base content derived from a provided Word document.
- Standardization of character length across all bios ensuring consistency in the presentation.
MonsterInsights Overview Report (Last 30 Days)
- Sessions: 13,322 (↑ 14% vs. previous 30 days).
- Average Session Duration: 48 seconds (↑ 20% vs. previous 30 days).
- Bounce Rate: 50.3% (↑ 10% vs. previous 30 days).
- Pageviews: 18,122 (↑ 4% vs. previous 30 days).
- Total Users: 9,276 (↑ 20% vs. previous 30 days).
- New Users: 8,610 (↑ 24% vs. previous 30 days).
- Bounce Rate Definition:
- Represents visitors who leave without engaging further with the website.