globalization: refers to the increasing interconnectedness of economies, cultures, and markets worldwide. in organizational communication, this presents challenges such as:
managing communication across different time zones and languages
navigating cultural differences in workplace norms and expectations
adapting to global competition and rapidly changing markets
terrorism: affects organizational communication by creating concerns about security, crisis management, and corporate responsibility. challenges include
developing clear emergency communication protocols
managing public relations and brand reputation in response to threats
ensuring workplace safety while maintaining operational efficiency
climate change: impacts how organizations communicate their policies on sustainability, corporate responsibility, and environmental impact. key challenges include:
addressing stakeholder concerns about sustainability practices
adapting operations to comply with environmental regulations
effectively communicating climate initiatives to employees and consumers
changing demographics: refers to shifts in the composition of the workforce and consumer base, including age, ethnicity, gender, and cultural background. challenges include:
fostering inclusive workplace communication
adapting to generational differences in communication styles (e.g., digital vs. face-to-face)
ensuring messaging resonates with diverse audiences
transmission model – communication as a one-way process. examples:
billboards
email marketing
podcast (without audience interaction)
constitutive model – communication as a two-way process that creates and shapes organizational realities. examples:
team meetings
podcast with live q&a
classroom discussions
source: sender (e.g., news reporter)
message: the content (e.g., the news)
channel: medium of delivery (e.g., television)
receiver: audience (e.g., viewers watching the news)
rhetorical: the practical art of discourse
semiotic: intersubjective mediation by signs
phenomenological: experience of otherness; dialogue
cybernetic: information processing
sociopsychological: expression, interaction, and influence
sociocultural: (re)production of social order
critical: discursive reflection
historical approaches:
classical
bureaucratic
human relations
human resources
modern perspectives:
systems
cultural
critical & feminist approaches:
advocate for marginalized voices
promote equity and challenge power structures
henri fayol – classical management theory
max weber – bureaucratic management
frederick taylor – scientific management
focus on efficiency, structure, and organization
emphasize top-down hierarchy, clear roles, and standardized procedures
assume workers are motivated by economic rewards
believe organizations function best with strict rules and supervision
content:
narrowly focused on tasks
social communication discouraged
direction:
vertical (top-down) flow of information
channel:
taylor & fayol: written communication (e.g., handbooks)
weber: importance of codified rules
style:
formal, structured, and task-oriented
titles (mr./ms./mrs.), uniforms, strict workplace etiquette
military organizations
manufacturing & service industries
non-profits
taylor’s principles applied today:
computerized systems – efficiency through automation
fitting jobs to individuals – assigning roles based on skill alignment
financial incentives – money remains a key motivator for employees
other classical principles in modern workplaces:
standardized procedures – ensures consistency and efficiency (e.g., fast food industry)
job specialization – enhances productivity (e.g., assembly line work)
routinization of tasks – minimizes errors, speeds up processes (e.g., data entry)
matching employees to tasks – increases job satisfaction and performance
performance-based rewards – motivates employees through bonuses and raises
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globalization
terrorism
climate change
changing demographics
these factors influence how organizations communicate, operate, and respond to societal shifts.
transmission model – communication as a one-way process. examples:
billboards
email marketing
podcast (without audience interaction)
constitutive model – communication as a two-way process that creates and shapes organizational realities. examples:
team meetings
podcast with live q&a
classroom discussions
source (sender): news reporter
message: the news
channel: television
receiver: viewers watching the news
focuses on how organizations create and maintain identities through corporate symbols, language, and rituals.
rhetorical: the practical art of discourse
semiotic: intersubjective mediation by signs
phenomenological: experience of otherness; dialogue
cybernetic: information processing
sociopsychological: expression, interaction, and influence
sociocultural: (re)production of social order
critical: discursive reflection
classical management
bureaucratic
human relations
human resources
systems – views organizations as interdependent and dynamic systems.
cultural – sees organizations as evolving through shared values and meanings.
network analysis – studies how communication flows through connections within organizations.
feminist perspectives – examines gendered power dynamics.
postmodern critiques – challenges assumptions about organizational structures and communication.
advocate for marginalized voices
challenge power structures
promote equity in organizations
henri fayol – classical management theory
max weber – bureaucratic management
frederick taylor – scientific management
focus on efficiency, structure, and organization
emphasize top-down hierarchy, clear roles, and standardized procedures
assume workers are motivated by economic rewards
believe organizations function best with strict rules and supervision
content:
narrowly focused on tasks
social communication discouraged
direction:
vertical (top-down) flow of information
channel:
taylor & fayol: written communication (e.g., handbooks, instructions)
weber: importance of codified rules
style:
formal, structured, and task-oriented
titles (mr./ms./mrs.), uniforms, strict workplace etiquette
military organizations
manufacturing & service industries
non-profits
taylor’s principles applied today:
computerized systems – efficiency through automation
fitting jobs to individuals – assigning roles based on skill alignment
financial incentives – money remains a key motivator for employees
other classical principles in modern workplaces:
standardized procedures – ensures consistency and efficiency (e.g., fast food industry)
job specialization – enhances productivity (e.g., assembly line work)
routinization of tasks – minimizes errors, speeds up processes (e.g., data entry)
matching employees to tasks – increases job satisfaction and performance
performance-based rewards – motivates employees through bonuses and raises
human relations approach:
focuses on employee morale and satisfaction
emphasizes interpersonal relationships and well-being
human resources approach:
sees employee involvement as essential for decision-making and productivity
actively integrates employee input into decision-making
human relations theories emerged to focus on motivation, satisfaction, and social relationships, rather than just structure and efficiency.
emotional needs theory: explains how emotions impact motivation, communication, and social bonds at work.
systems theory:
describes organizations as interdependent and dynamic systems.
changes in one part of the system affect the whole.
input-throughput-output model:
includes feedback and exchange processes to maintain system equilibrium.
prescriptive vs. descriptive approaches:
prescriptive: culture is something an organization has and can manage.
descriptive: culture is something an organization is and emerges naturally.
key idea: communication constructs social reality rather than just transmitting information.
discourse analysis:
big-d discourse: broad societal narratives shaping organizational life.
little-d discourse: everyday communication practices within organizations.
two primary schools of thought:
montreal school (cco theory): communication as organizing.
four flows model: outlines four key communication flows sustaining organizations.
theory of concertive control:
employees regulate their own behavior through shared values and norms.
critical theory concepts:
focuses on power, ideology, and resistance in organizational communication.
hegemony:
dominance of one group’s ideology over others, shaping employee beliefs.
power & ideology:
interconnected forces reinforcing or challenging organizational structures.
socialization approach:
organizational values and norms shape how employees integrate into the workplace.
rational decision-making approach:
assumes decisions are made through logical, objective processes for the best outcome.
critical approach:
examines power dynamics and social change in organizational communication.