Concepts: form the basis of thought (natural concepts: develop out of our everyday experiences & artificial / formal concepts: defined by a set of rules or characteristics)
Prototypes: the ideal example for any given concept
Schemas: frameworks for thinking
Assimilation: taking in new information but not changing the schema in light of it
Accommodation: taking in new information and changing the schema to incorporate the new information
Algorithms: attempting all solutions until the correct one is found.
Heuristics: using mental shortcuts to make judgements. Using heuristics can lead to errors in judgement.
Representative heuristic: decisions are made according to prior expectations or stereotypes
Availability heuristic: recalling the first or most vivid example that comes to mind
Mental set: a tendency to approach a problem in a particular way, often based on what has worked in the past.
Priming: occurs when an individual's exposure to a certain stimulus influences their response to a subsequent prompt, without any awareness of the connection
Framing: cognitive bias that describes how people's decisions are influenced by how information is presented, rather than the information's inherent qualities
Gambler’s Fallacy: the false belief that the probability of a random event changes based on the outcome of a previous event.
Sunk-Cost Fallacy: phenomenon whereby a person is reluctant to abandon a strategy or course of action because they have invested heavily in it, even when it is clear that abandonment would be more beneficial.
Executive functions: cognitive processes that allow individuals to generate, organize, plan, and carry out goal-directed behaviors and experience critical thinking
Creativity: a way of thinking that includes generating novel ideas and engaging in divergent (versus convergent) thinking.
Functional fixedness: a cognitive bias that limits a person's ability to think of new or innovative ways to use an object
Confirmation Bias: tendency to search for information that confirms one’s preconceptions and ignoring, discounting or distorting contradictory evidence
Belief Bias: tendency for one’s preexisting beliefs to distort logical reasoning sometimes by making invalid/illogical conclusions seem valid/logical, or valid conclusions seem invalid
Belief Perseverance: holding on to initial belief after the basis for the belief has been discredited
TYPES OF MEMORY
Explicit memory: a type of memory that is more easily described or explained
Episodic memory: the ability to recall specific past events and the details surrounding them
Semantic memory: involving the capacity to recall words, concepts, or numbers, which is essential for the use and understanding of language
Implicit memory:
Procedural memory: memory of procedures and processes
Prospective memory: the ability to remember to carry out a planned action or intention in the future
Flashbulb memory: a clear, deep, vivid memory of an emotionally significant moment or event
Long-term potentiation: a process by which synaptic connections between neurons become stronger with frequent activation
Types of Processing: involves processes and strategies to get information into memory
Automatic: procedural and conditioned memories; space, time, frequency
space: while studying, you often encode the place on a page where certain material appears; later, when you want to retrieve information you may visualize the location of that information on this page
time: while going about your day, you unintentionally note the sequence of its events or length
frequency: you effortlessly keep track of how many times things happen (example: this is the third time I’ve run into her/him today)
Effortful: episodic and semantic memories
MEMORY THEORIES
Levels of Processing Model: memory is encoded on three levels from shallowest to deepest: structural, phonemic, and semantic. Deeper levels of processing leads to better memory retention.
Working Memory Model (proposed in 1974): examines how working memory engages with various components, including central executive, phonological loop, and the visuospatial sketchpad, to process information into long-term memory.
Central executive: manages attention, suppresses irrelevant information, supervises the other memory components
Phonological loop: includes the phonological store, which holds auditory speech information and the articulatory rehearsal process
Visuospatial sketchpad: manipulates visual images and spatial information
Multi-Store Model: proposes 3 interacting systems (sensory memory, short-term memory, and long-term memory) that information must pass through to be remembered. Includes memory encoding, storage, and retrieval.
Encoding: involves processes and strategies to get information into memory
Mnemonic devices: a technique that helps people memorize information by using patterns, rhymes, acronyms, or visual imagery
Chunking: grouping information into meaningful chunks, categories, or hierarchies
Spacing effect: distributed practice leads to stronger encoding than massed practice
Serial position effect: information presented at the beginning of a list (primacy effect) or at the end of a list (recency effect) will be more memorable than information presented in the middle of a list.
Storage
Sensory memory, short-term memory, and long-term memory differ in storage duration and capacity
sensory memory (sensory register): the immediate and shortest of our memories and generally holds information for a fraction of a second (limited capacity but big)
echoic memory (via auditory encoding)
iconic memory (via visual encoding)
eidetic or photographic memory (imagery): recalling a picture in minute detail (with high precision) seconds after seeing the image (not hours, days later)
short-term memory (STM / primary working system): memory that holds 7+/- 2 bits of information for about 20 - 30 seconds (limited capacity)
long-term memory (LTM): relatively permanent and limitless storehouse of the memory system
Maintenance rehearsal: rehearsing information over time can prolong storage
Elaborative rehearsal: rehearsing information in ways that promote meaning helps with memory retention
Autobiographical memory may explain why memories connected to our own lives or selves are more memorable.
Types of amnesia can affect storage processes
retrograde amnesia: unable to recall events that occurred before the development of amnesia
anterograde amnesia: loss of the ability to create new memories after the event that caused the amnesia
Alzheimer’s disease: a brain disorder that slowly destroys memory and thinking skills, and eventually, the ability to carry out the simplest tasks
infantile amnesia: inability to recall early episodic memories due to the underdevelopment of the infant brain
Retrieval: comes through recall (remembering without cues) or recognition (relies on retrieval cues)
Context-dependent memory: retrieval is enhanced when people are in the same environmental space as they were when they encoded the information
Mood-congruent memory: retrieval is enhanced when people are in the same mood as they were when they encoded the information
State-dependent memory: retrieval is enhanced when people are in the same physical state as they were when they encoded the information
Testing effect: learning and memory are improved when information is retrieved rather than just studied
Metacognition: thinking about thinking
Retrieval cues: search terms that can be used to activate memory (like Google search)
Recall: a retrieval method in which one must reproduce previously presented material
Recognition: a retrieval method in which one must identify information that is provided, which has previously been presented
FORGETTING
Forgetting curve: time is a significant factor in forgetting. Occurs rapidly after learning and levels off over time
Encoding failure, interference (proactive or retroactive), tip-of-the-tongue phenomenon
Tip-Of-the-Tongue Effect (inadequate retrieval): temporary inability to retrieve specific name or information.
Encoding failure: it takes place when information is not properly stored in LTM. We never remember what we fail to encode.
Retrieval Failure: when information stored in long-term memory is available but momentarily inaccessible
Proactive Interference: old information interferes with recalling new information
Retroactive Interference: new information interferes with recalling old information
Psychodynamic theorists believe that memories can be forgotten to defend the ego from distress (repression)
Misinformation effect: occurs when a person's memory of an event becomes less accurate or distorted due to misleading information
Source amnesia: inability to recall when, where, or how you learned something, even though you retain the information itself
Constructive memory: memories are shaped by interpretations and feelings, and are not a direct reproduction of past events (memory consolidation and imagination inflation)