• Market segmentation - refers to aggregating prospective buyers into groups with common needs and who respond similarly to a marketing action

• Demographics - is statistical information relating to the population and particular groups within it.

(age, gender, population, income, education, occupation and marital status.)

Disposable income- income remaining after deduction of taxes, and other mandatory charges, available to be spent or saved as one wishes

• Discretionary income- income remaining after deduction of taxes, or other mandatory charges, and expenditure on necessary items

• Geographics- used by businesses to market their goods from the local to the national level

Psychographics- the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research

Mass marketing- a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy