Stereotyping & Prejudice II
Stereotyping and Prejudice
Implicit Association Test (IAT)
- Definition: A psychological measure used to assess implicit attitudes and biases by analyzing reaction times to different stimuli.
- Key Pairings in IAT:
- Stereotypic: White/Good, Black/Bad
- Counterstereotypic: Black/Good, White/Bad
How the IAT Works
- Reaction Time: Measures the speed of responses to stereotypic versus counterstereotypic pairings; faster reactions indicate stronger associations.
- Error Rates: Generally higher for counterstereotypic pairings (Black/Good) compared to stereotypic (White/Good).
- Counterbalancing: Designed to prevent order effects by randomizing the pairing sequence for different participants.
Insights on Implicit Measures
- Implicit measures often reveal greater biases than explicit self-reports, prompting questions about awareness of implicit attitudes.
- Implicit vs. Explicit Prejudice: Surveys suggest that implicit measures can indicate biases that individuals may be unaware of or afraid to report.
Awareness of Implicit Attitudes
- A study found a significant correlation between participants' predictions about their IAT results and their actual scores, indicating self-awareness of biases.
Limitations of the IAT
- Reliability Concerns: Test-retest reliability is modest (r < 0.5), indicating potential inaccuracies at the individual level but possible usefulness in aggregate assessments.
- Not Diagnostic: While it can compare groups, it may not effectively identify individual levels of prejudice.
Exploring Implicit Bias Evidence
- Communication Study (Dovidio, Kawakami, & Gaertner, 2002): Investigated how implicit and explicit prejudices manifest during interactions.
- Ratings of friendliness varied based on implicit and explicit attitudes, emphasizing non-verbal versus verbal behaviors.
Other Types of Bias
- ### Sexism
- Sexism includes both benevolent and hostile attitudes, which can coexist and reinforce one another, complicating the perception of women's roles.
Ambivalent Sexism
- Definitions:
- Benevolent Sexism: Positive beliefs about women's moral superiority, necessitating protection.
- Hostile Sexism: Negative beliefs, focusing on disliking women in power.
- Insights: These attitudes can coexist, leading to complex stereotypes where positive and negative perceptions support one another, particularly around traditional gender roles.
Consequences of Bias for Targets
Bias as a Stressor
- Experiencing bias can threaten basic social motives (belonging, esteem, understanding) leading to chronic stress which adversely affects health.
Discrimination and Well-being
- Chronic exposure to discrimination correlates with poorer mental and physical health and engagement in unhealthy coping behaviors.
### Stereotype Threat
- Definition: The risk of confirming negative stereotypes impairs performance due to anxiety and cognitive resource depletion.
- Effects observed across various groups, such as African American students and women in math/science tasks.
Tackling Prejudice
- ### Contact Hypothesis
- Proposes that interracial contact can reduce prejudice when characterized by positive interactions without competition for resources.
- Evidence Base: 94% of studies support that positive contact diminishes prejudice.
Interventions for Reducing Implicit Prejudice
- Short-term Approaches: Include vivid counterstereotypic scenarios, priming multiculturalism, and practicing IAT with counter-stereotypic examples.
- Long-term Solutions: Established through meaningful interactions like attending classes on prejudice or living with roommates from different backgrounds.
Diversity Ideologies in Reducing Inequality
- Colorblindness: Advocates for treating everyone the same without acknowledgment of differences; faces criticism for ignoring group-specific experiences.
- Multiculturalism: Celebrates and acknowledges differences; may be met with fears of stereotyping but tends to foster engagement among minority workers.
Conclusion
- Understanding bias necessitates examining its impact from both the perceiver's and target's perspectives. The complexity of these attitudes underlines the importance of a nuanced approach in studying and mitigating prejudice.