1. Public opinion – The distribution of individual preferences or evaluations of a given
issue, candidate, or institution within a specific population.
2. Random sample – In this type of sample, every individual has unknown and random
chance of being selected.
3. Manifest opinion – A widely shared and consciously held view, like support for
homeland security.
4. Political socialization - The process – most notably in families and schools – by which
we develop our political attitudes, values, and beliefs.
5. Attentive public – Those citizens who follow public affairs carefully.
6. Voter registration – System designed to reduce voter fraud by limiting voting to those
who have established eligibility to vote by submitting the proper documents.
7. Australian ballot – A secret ballot printed by the state.
8. General election – Elections in which voters elect officeholders.
9. Primary election – Elections in which voters determine party nominees.
10. Presidential election – Elections held in years when the president is on the ballot.
11. Midterm election – Elections held midway between presidential elections.
12. Turnout – The proportion of the voting age public that votes, sometimes defined as the
number of registered voters that vote.
13. Party identification – An informal and subjective affiliation with a political party that
most people acquire in childhood.
14. Candidate appeal – How voters feel about a candidate’s background, personality,
leadership ability, and other personal qualities.
15. Prospective issue voting – Voting based on what a candidate pledges to do in the future
about an issue if elected.