Social media communication

Page 1: Introduction

• Title: Social Media Communication Presentation

• Presenters: Aidana, Viki, Kristina, Ahmad, and Omar

• Overview: Discourse Analysis: Critical and Multimodal Perspectives 2024, November 11

Page 2: Table of Contents

1. Overview

2. Social Media Communication in Our Lives

3. Key Concepts

4. Case Study 1

5. Case Study 2

6. Case Study 3

7. Conclusion

8. References

Page 3: Discourse Analysis Definition

• Discourse Analysis:

  • Studies language in social contexts.

  • Explores the interplay of language with cultural and social norms.

• Multimodal Discourse Analysis (MDA):

  • Extends DA to focus on various communication forms, including text, images, audio, and video.

Page 4: Relevance of Social Media Communication

• Pervasive Influence: Shapes opinions, relationships, and self-perception.

• Social Role:

  • Acts as a platform for identity creation.

  • Facilitates political discourse and cultural expression.

• Critical Understanding:

  • Helps assess social and individual effects critically.

Page 5: Key Concepts in Social Media Communication

• Discourse:

  • Social media generates conversations that shape social realities.

• Multimodality:

  • Incorporates text, images, emojis, videos, and sounds.

• Interactivity & Engagement:

  • Encourages real-time conversations allowing user participation.

• Identity Construction:

  • Users perform identities influenced by platform norms.

Page 6: Case Study 1 Overview

• Focus: Emoji and Language Interaction in Digital Communication.

• Authors & Framework: Logi & Zappavigna use Systemic Functional Linguistics (SFL) and MDA.

• Objective: Understand emoji's role in digital communication and their interaction with language based on context.

Page 7: Key Findings on Emoji Functions

• Intermodal Semiosis: Emojis and language create new meanings together.

• Roles of Emoji:

  • Ideational Function: Represents objects or ideas.

  • Interpersonal Function: Conveys emotions and moderates tone.

  • Textual Function: Acts as punctuation or emphasizes messages.

• Attitude Prosody: Emojis influence the surrounding text’s emotional tone.

Page 8: Conclusions from Case Study 1

• Context Sensitivity: Emoji meanings depend heavily on context and co-text.

• Meaning Interdependence: Emoji meaning often cannot stand alone from text.

• Future Research Directions: Explore emoji-only sequences and larger datasets.

Page 9: Case Study 2 Overview

• Focus: Phrasal Templates in Internet Memes.

• Perspective: Zappavigna applies a linguistic and semiotic lens.

• Social Bonds via Humor: Ideation-Value coupling enhances connections.

• Origin of 'Meme': Coined by Richard Dawkins in 2006.

Page 10: Phrasal Templates Defined

• Definition: Formulaic language structured as frames with modifiable slots.

Page 11: Phrasal Template Example

• Origin: Attributed to Yakov Smirnoff's 1980s joke contrasting US and USSR life.

Page 12-13: Meme Examples

• “In Soviet Russia” Jokes: Adaptations showcasing cultural commentary.

• Examples:

  • Tank Drive You

  • Pikachu Catches You

Page 14: Additional Meme Example

• Slightly Similar Example: Humor related to resources such as potatoes.

Page 15: Memetic Communication Example

• Personal Reflection: Expressing emotions humorously in memes.

Page 16: Language Learning Example

• Example: Language gaming with memes fosters engagement and interaction.

Page 17: Conclusion of Case Study 2

• Emotional Ideation: Memes express social emotions fostering connections.

• Social Affiliation: Engagement in meme culture boosts group inclusivity.

Page 18: Future Directions for Memes

• Classroom Use: Interactive and humorous templates can enhance peer bonds.

• Language Teaching: Leveraging templates aids effective learning processes.

Page 19: Case Study 3 Overview

• Focus: Social semiotic framework in understanding social media.

• Authors & Framework: Research by Poulsen & Kvåle.

• Purpose: Examine how social media technology enables meaning-making.

Page 20: Challenges of Studying Social Media

• Inseparability of Texts and Features: Example of creating an Instagram post highlights the interplay of resources used inmeaning construction.

Page 21: Perception of Images

• Considerations: Atmosphere, mood, emotional tone, and focus impact perception.

Page 22: Photo Editing Tool Analysis

• Tool Example: Lux effect

  • Function: Adjusts brightness and contrast of images.

  • Semiotic Representation: Modality marker affecting understanding of images.

Page 23: Social Media Insights

• Results and Plans: Metrics on engagement, likes, comments, and reach presented.

Page 24-26: General Insights

• Age Range and Engagement: Observations on user interactions and communication trends.

• Top Posts and Stories: Engagement analysis across various demographics.

Page 27: References

• Key References:

  • Poulsen, S. V., & Kvåle, G. (2018). Studying social media as semiotic technology.

  • Zappavigna, M. (2012). Discourse of Twitter and social media.

Page 28: Conclusion

• Thank You for Attention: Closing remarks from presenters.