List Gladstone's 7 Biases
- Commercial Bias
- Bad News Bias
- Status Quo Bias
- Access Bias
- Narrative Bias
- Visual Bias
- Fairness Bias
\
Media Literacy - process of interacting with and critically analyzing media content by considering its presentation, underlying message(s), and ownership/regulation issues which may affect what's presented and in what form. Being able to evolve, access and interpret, decode bias, what and why someone is communicating something…sifting through
\
Commercial Bias: People want new stories - Don't cover the same story twice
Bad News Bias: Makes the World seem more dangerous than it actually is
Status Quo Bias: Resist change/stay the same unless benefits are guarenteed
Access Bias: How do you take unanimous quotes - tendency to compromise transparency of the news
Narrative Bias: Make sense of the world through stories, thus changing narratives to fit your story
Fairness Bias: appear to give equal time to both sides - distortion of truth with appearance of balance
\
Edward R. Murrow - radio and TV journalist and announcer who set the stage \n \n "This instrument (TV) can teach, it can illuminate, and, yes, it can inspire. But it can do so only to the extent that humans are determined to use it ti those ends. Otherwise it is nothing but wires and lights in a box." \n "Television in the main is being used to distract, delude, amuse, and insulate us."
\
Gutenberg Parenthesis Model
- Pre-Parenthetical Era (Orality)
- Gutenberg Parenthesis (Literacy)
- Post-Parenthetical Era (Digitality) \n Developed by Thomas Pettitt
\
The First Amendment
- Religion
- Assembly
- Press
- Petition
- Speech
\
The PATRIOT Act
- Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act
- (2001) give up certain rights to increase security/protection
- civil liberty v. terrorism
\
Libel: written defamation/attack (false) on person's character which damages their reputation
Slander: Spoken Libel
New York Times v. Sullivan: Libel must involve malice - intentional and the defendant knows it is false but publishes it anyway
- Defamation
- Identification
- Publication
Alien and Sedition Laws - sedition (spoken/written criticism of the US Government) was prohibited in fear of support for opposing side in time of war (passed by Federalists) included deportation power and made voting harder for immigrants
Penny Press Revolution:
- The steam-powered press increases circulation
- Benjamin Day takes advantage by sending Newsboys to sell papers for one cent
- Reaches the masses and papers begin to focus on "news" (emphasize fact over opinion) they largely ignored politics
\
Six values reporters use to pick the stories they report on
- Stakes- lives on the line
- Important to the masses
- Timely
- Proximity- close to you or the reader
- Unusual/Rare "Man bites dog"
- Human interest stories
\
What are the models of mass communication?
Transmission Ritual
Who is the transmission model of mass communication attributed to?
- Claude E. Shannon & Warren Weaver
- Transmission Model of Mass Communication Sender and Receiver transmission of knowledge
\
Who is the Ritual Model of Mass Communication attributed to?
- James W. Carey
- Ritual Model of Mass Communication Communication represents, maintains, adapts, and shares societal beliefs ~ reading the newspaper is like attending mass - a ritual where you are an observer of "contending forces" and choose a side based on your ideologies
\
Direct Effects Model
- Hypodermic-needle Model Media is a drug injected into a passive audience
- Messages have a profound, direct and uniform impact on individuals
\
Propaganda
- Regular Dissemination of a belief, doctrine, cause or information, with the intent to mold public opinion
\
List the four types of Communication
- Intrapersonal
- Interpersonal
- Group
- Mass
Intrapersonal Communication: Talking with/to oneself
Interpersonal Communication: One person communes/exchanges with another, speak with not at, ability to infer tone with the feedback is crucial
Group Communication: One to a few with feedback
Mass Communication: One to many, electronically transmitted message to a mixed audience, not easy to give feedback
\
Critical/Cultural Model: Theoretical approach broadly influenced by Marxist notions of the role of ideology, exploitation, capitalism, and the economy in understanding/ transforming society
Cultural Studies: interdisciplinary framework for studying communication that rejects the scientific approach while investigating the role of culture in creating and maintaining social relations and systems of power
\
Agenda Setting:
- Media may not tell you what to think, but it tells you what to think about
- Media's role in deciding what topics are important enough to cover
\
Paul Lazarsfeld - Uses & Gratifications
- Why people use the media they do/ what people do with media not what media does with people
\
Elisabeth Noelle-Newmann - Spiral of Silence
- People are afraid of Isolation
- Out of this fear they are unwilling to express opinions they feel are in the minority
- "quasi-statistical organ" (6th sense) people can gauge the prevailing climate of opinion and the majority opinion of a group
George Gerbner - Cultivation Theory
- TV cultivates in audiences a view of reality similar to the world portrayed in TV programs "Mean World Syndrome"
- People perceive the world to be more dangerous than it is based on viewings of media violence
Media Ecology - Marshall McLuhan
- The study of media environments and their effects on people and society
- "The medium is the message"
\
Five ways journalists can protect themselves against Libel
- Thorough and reliable research
- Confirm Identities
- Use quotes/sources
- report only facts/avoid drawing conclusions
- Avoid bias, strive for balance
Shield laws
- law intended to protect journalists from legal challenges to their freedom to report news
- Don't need to testify/reveal confidential sources journalist protection against libel
- Truth Report: what you believe to be true journalist protection against libel
- Privilege: Statements given in a formal setting journalist protection against libel
- Opinion: Idiot v. drunk
- Journalist protection against libel
\
Bruce C. Christensen Devotional (Main Points)
Look into the other group's world (Journalists of Pluto and Religious people of Kolob)
Media doesn't want to incorporate God (Just Keep Swimming instead of Primary Songs)
Pluto is democracy, Kolob Theocracy, Pluto sensational 'junkyard watchdog' and Kolob uplifting prophetic revelation.
13th articles of faith:
Pluto - seek after all that is hateful, shameful, rotten, despicable…
Kolob - seek after all that is virtuous, lovely, praiseworthy…
\
Chilling Effect
- Phenomenon when journalists/media don't publish stories on a topic another journalist was punished/jailed for
- Government will also try to control materials needed for printing as it causes less public outrage
\
Sensationalism: News that exaggerates or features lurid details/depictions of events to increase audience
Tabloidization: Transformation of news/literature/etc. into a popularized, lurid and sensational form
Focus of Early American Newspapers: Focused on opinion, not news
Current Magazine Trends:
- Targeting narrower audiences shorter articles
- Presentation matters
\
Pictographs
- Pictorial symbol for word or phrase
Ideographs don't have a clear definition but are used to give the impression of a clear meaning
Phonographs
1877 - Thomas Edison "Talking Machine"
Tin foil cylinder that records voices from telephone conversations
Alphabet letters or characters used to express language
\
Definition of Libel
- Defamation: attack reputation
- Identification: clear to who one is attacking
- Publication
\
Paul Lazersfeld and Merton:
- Agenda Setting - Media doesn't tell you what to think, just what to think about
- More we see= more important
Blumer and Katz
- Uses and Gratifications - the idea that we use media cognitively and actively for our benefit.
- We choose what we use.
- The reasons people pick the media they use.
Elisabeth Noelle-Neumann
- Spiral of Silence - When someone won't express publicly their opinion if they feel it is in the minority, for fear of ostracization or isolation.
George Gerbner
- Cultivation Theory - television cultivates in audiences a view of reality similar to the world portrayed in TV programs.
- Mean world syndrome is when you think the world is more dangerous than it actually is.
\
CNN- more liberal viewers than conservative, first 24 hour news coverage channel, won't sign off till the end of the world
\
Development of Paper
- 3200 BC- papyrus made from reeds
- Parchment which was made from the skins of animals.
- Less fragile than papyrus 240-105 BC paper
\
Aristotle - The Golden Mean
- Find the middle between two extremes
Immanuel Kant - Categorical Imperative
- Moral obligations that applied to everyone at all times. These do not change based on a person's personal inclinations and goals.
John Stuart Mill - Principle of Utility
- What does the most good for the largest amount of people
John Rawls - Veil of Ignorance
- Pretend like you don't know what your role would be in any given situation, so you individual biases won't persuade your view of what's 'ethical'
- Agrees with utilitarianism, but, to better understand fairness, parties need to step behind a veil of ignorance and give up their social roles, looking to stake out an "original position"
\
FCC and its Duties (federal communications commission)
- The principle communications regulatory body at the federal level in the U.S.
- Regulates mass communication.
- Also responsible for licensing radio and tv stations (but not networks).909-cvbx Audio ·
\
Invention of the telegraph
- Heinrich Hertze discovered radio waves.
- Granville T. Woods invented the railroad telegraphy
- 1844 Samuel Morse's telegraph sent messages over wires Invention of the radio
- Invented by Guglielmo Marconi, developed wireless telegraph
\
Storing Sound- overcoming death, time machine, mass produce recordings
\
- Edison Invented the Phonograph, recorded sounds on tinfoil cylinders (1877)
- Phonograph Patented by Thomas Edison in 1877 as the talking machine.
- Used a tinfoil cylinder to record voices from telephone conversations.
- What did the gramophone do? Emile Berliner. Used a flat disk rather than a cylinder to record sound (1888)
\
What do new music playback technologies do?
- Like a personal musical cocoon Invention of the Walkman Social music —> personal soundtracks
- Death of "social music" Walkman, iPods can lead to "withdrawal from social connections"
\