Website Tools & Metrics Flashcards

Website Tools & Plugins Overview

• Individual Plugins

  • Spam Protection: Prevents spam comments/submissions.
  • SEO Plugin: Helps optimize content for search engines.
  • Podcasting Plugin: Manages and displays podcast episodes.
  • Event Planning Plugin: Organizes and promotes events.

• Website Accessibility

  • Plugin Used: Recite
  • Provides audio narration.
  • Offers colour translation.
  • Supports multiple languages.

Content Management System (CMS)

• CMS: WordPress

  • Free to use.
  • Customizable with plugins and themes.

• Themes

  • Control the look and functionality of the site.
  • Current Theme Used: Divi
  • Visual builder with user-friendly interface.
  • Ability to clone entire sites for consistency.
  • Structure: Sections → Rows → Modules.

• Child Themes

  • Use a dedicated plugin to:
  • Prevent loss of changes when switching themes.
  • Allow safe minor customizations.

Hosting & Platform Information

• Hosting Provider: Kinsta

  • High-performance WordPress hosting.
  • Features Included:
  • SSL certificates (HTTPS).
  • Editable URL slugs.
  • Built-in security tools.

• Other Platform Mentioned: Sitecore (not currently in use).

Issues & Limitations

• Managed by only two people; ongoing improvements in progress.
• Inactive plugins can clutter and affect performance.
• Too many autoloading elements can slow down site speed.
  • Example: All images loading at once vs. on scroll.

Sustainability & Green Hosting

• Hosting Solution: Supports digital sustainability.
• Website Carbon Rating: F (as rated by websitecarbon.com).
• Sustainability Practices:
  • Compressing images to reduce file sizes.
  • Limiting overall megabytes of imagery used.

Website Metrics

• Total Page Views: 13,332
• Average Daily Views: Over 400
• Bounce Rate: Percentage of users who visit and leave without interacting further.

Best Practices

1. Consistently update the site and its components.
2. Keep necessary plugins active and remove inactive ones.
3. Ensure legal compliance and accessibility standards are met.
4. Maintain up-to-date HTTPS/SSL certificates.
5. Use a child theme plugin for safe theme modifications.
6. Choose green hosting providers to reduce carbon footprint.
7. Compress images and limit large files.
8. Avoid excessive autoloaded elements to maintain fast site speed.

Budget & Pricing

• Annual Digital Budget: £20,000
• Hosting (Kinsta): £100/month
• WordPress: Free

Recent Website Updates

• Key Changes:

  • New content for the Class of 2024:
  • 15 individuals awarded Membership Award.

• Page Updates:

  • Add individual modules for each recipient:
  • Name and Position.
  • Social Media Links.
  • Short Biography.
  • Use rectangular image format (saves space).
  • Base content on the provided Word document.
  • Standardize character length across all bios for consistency.

MonsterInsights Overview Report (Last 30 Days)

• Sessions: 13,322 (↑ 14% vs. Previous 30 Days)
• Avg. Session Duration: 48s (↑ 20% vs. Previous 30 Days)
• Bounce Rate: 50.3% (↑ 10% vs. Previous 30 Days)
• Pageviews: 18,122 (↑ 4% vs. Previous 30 Days)
• Total Users: 9,276 (↑ 20% vs. Previous 30 Days)
• New Users: 8,610 (↑ 24% vs. Previous 30 Days)
  • Note: Bounce rate indicates people who visit and leave without taking further action.