Website Tools & Metrics Flashcards
Website Tools & Plugins Overview
Individual Plugins
- Spam Protection: Prevents spam comments/submissions.
- SEO Plugin: Helps optimize content for search engines.
- Podcasting Plugin: Manages and displays podcast episodes.
- Event Planning Plugin: Organizes and promotes events.
Website Accessibility
- Plugin Used: Recite
- Provides audio narration.
- Offers colour translation.
- Supports multiple languages.
Content Management System (CMS)
CMS: WordPress
- Free to use.
- Customizable with plugins and themes.
Themes
- Control the look and functionality of the site.
- Current Theme Used: Divi
- Visual builder with user-friendly interface.
- Ability to clone entire sites for consistency.
- Structure: Sections → Rows → Modules.
Child Themes
- Use a dedicated plugin to:
- Prevent loss of changes when switching themes.
- Allow safe minor customizations.
Hosting & Platform Information
Hosting Provider: Kinsta
- High-performance WordPress hosting.
- Features Included:
- SSL certificates (HTTPS).
- Editable URL slugs.
- Built-in security tools.
Other Platform Mentioned: Sitecore (not currently in use).
Issues & Limitations
- Managed by only two people; ongoing improvements in progress.
- Inactive plugins can clutter and affect performance.
- Too many autoloading elements can slow down site speed.
- Example: All images loading at once vs. on scroll.
Sustainability & Green Hosting
- Hosting Solution: Supports digital sustainability.
- Website Carbon Rating: F (as rated by websitecarbon.com).
- Sustainability Practices:
- Compressing images to reduce file sizes.
- Limiting overall megabytes of imagery used.
Website Metrics
- Total Page Views: 13,332
- Average Daily Views: Over 400
- Bounce Rate: Percentage of users who visit and leave without interacting further.
Best Practices
- Consistently update the site and its components.
- Keep necessary plugins active and remove inactive ones.
- Ensure legal compliance and accessibility standards are met.
- Maintain up-to-date HTTPS/SSL certificates.
- Use a child theme plugin for safe theme modifications.
- Choose green hosting providers to reduce carbon footprint.
- Compress images and limit large files.
- Avoid excessive autoloaded elements to maintain fast site speed.
Budget & Pricing
- Annual Digital Budget: £20,000
- Hosting (Kinsta): £100/month
- WordPress: Free
Recent Website Updates
Key Changes:
- New content for the Class of 2024:
- 15 individuals awarded Membership Award.
Page Updates:
- Add individual modules for each recipient:
- Name and Position.
- Social Media Links.
- Short Biography.
- Use rectangular image format (saves space).
- Base content on the provided Word document.
- Standardize character length across all bios for consistency.
MonsterInsights Overview Report (Last 30 Days)
- Sessions: 13,322 (↑ 14% vs. Previous 30 Days)
- Avg. Session Duration: 48s (↑ 20% vs. Previous 30 Days)
- Bounce Rate: 50.3% (↑ 10% vs. Previous 30 Days)
- Pageviews: 18,122 (↑ 4% vs. Previous 30 Days)
- Total Users: 9,276 (↑ 20% vs. Previous 30 Days)
- New Users: 8,610 (↑ 24% vs. Previous 30 Days)
- Note: Bounce rate indicates people who visit and leave without taking further action.