Chapter 4: Connecting the Dots: Breakdowns, Budgets, and Finance
Making a budget for your project requires you to:
Examine each aspect of your project
Give it a face
Assign its job descriptions and a set of parameters
As a guideline for the budgeting process, you can:
Refer to the comprehensive budget template
Research budgeting software programs like:
Movie Magic Budgeting
EP (Entertainment Partners)
The best budgets emerge from:
Solid research
Cost comparisons
Studying other producers’ budgets
Talking to people with budgeting experience
Practice
The producer may work with:
A small two-man crew
A large team with other producers
Writers
Director
Actors and talent
A substantial production crew
Heads of key departments
Lawyers
Insurance agents
Accountants
Public relations
Representatives
An essential tool in that organization process is called a production book. Producers generally keep a separate production book for each project, a three-ring loose-leaf binder with tab dividers for each section. It includes most, if not all, of the following categories:
A contact list including names and phone numbers for producers, talent, crew members, director, catering, vendors, and other essential contact information
The script and all versions and revisions
Daily shot lists
Shooting schedules and call sheets
Production reports after the project wrap up
Scene breakdowns
Storyboards
Props and art breakdowns
Wardrobe, hair, and makeup breakdown
Transportation details
Meals and craft service plans
Location agreements and shooting permits
Releases and clearances for talent, locations, artwork, etc.
Deal memos with the crew
Insurance information
Equipment list
Miscellaneous
Budget
Inventory:
Video stock
Props
Wardrobe
The script is the blueprint for your budget
Allow yourself or your writer(s) adequate time to develop your script. You don’t want to frantically rewrite it on set when time and money are at a premium
Most scripts must get final approval from development executives or clients, which can result in additional changes to the script or overall project restructure. The time required for the writer(s) to complete any rewrites is an added budget item. Most scripts require some tweaking and several revisions
Include money in your budget to cover an outline, a treatment, and at least two rewrites before you start shooting
Every script is a compilation of scenes, and each scene has certain requirements that cost money. A breakdown sheet helps the production staff to understand what is needed in each scene
The breakdown includes any or all of the following categories:
The scene number and name
The date of the breakdown sheet
The project title
The page number of the script
Day or night
Additional production notes
Location:
On set
A real location
Interior or exterior:
Shooting inside
Shooting outside
Brief scene description:
One or two lines
Cast:
With speaking parts
Minors:
Often require tutors and overtime
Extras:
No speaking parts
Either in the scene or in the background
Special effects:
This ranges from explosions to blood packs to extra lighting
Props:
Anything handled by a character in the scene
Set dressing:
Items on the set not handled by the character
Wardrobe:
Any details that are pertinent to that scene
Makeup and hair:
Wounds
Aging
Wigs
Facial hair
Extra equipment:
Jibs
Cranes
A dolly
Steadicams
Stunts:
Falls
Fights
Explosions requiring a stunt person and stunt coordinator
Vehicles:
Picture cars
Other vehicles used by characters in the scene
Animals:
Any animal that appears in the scene comes with a trainer, or wrangler, who takes charge of the animal during production
Sound effects and music:
Anything played back on set
Storyboards are not necessary for each project, but they can be useful organizational tools
Storyboards are simple, cartoon-like sketches of each scene in a script. They’ve numbered boxes with a drawing inside; each box refers to a scene or shot number from the script
Usually, storyboards contain minimal black-and-white line drawings, although they can be in full-color photography, or even animated
For unscripted programs, storyboards can help the production team to visualize and structure a location so that it looks natural but includes optional spots to place cameras or microphones
Each sketch is a rough portrait of the scene being shot:
The location of one character in relation to another
The framing
The surroundings
The colors or lighting in a scene
The producer shoots scenes, consecutively, from two or three different episodes that all take place on the same set or location
It is much more cost-effective to keep the crew in place and the set dressed and lit so that all three scenes can be shot in the one location
Larger productions tend to have budgets extensive enough to require budgeting software and spreadsheets; smaller productions might need only a page or two to keep track of their costs
Budget categories:
Preproduction
Production
Postproduction
Budget sections:
Above-the-line
Below-the-line
Producers factor in indirect costs, like:
Legal fees
Accounting service
Insurance premiums
Taxes
The contingency that covers unforeseen costs
Most television and new media producers find it easier to look at their costs by dividing their budget items into three major categories:
Costs tend to be lower and more controllable in this first stage of a project
Budget items usually include:
The producer’s fee for either writing or working with a writer
Taking meetings
Hiring crews
Casting actors or talent
Coordinating stunts
Planning the shooting schedule
Booking hotels, meals, and travel
Planning the project’s overall development
Budgeting for a writer can be done in several ways:
A writer might be paid in stages, such as 30 percent of the agreed-upon fee after signing a contract, 30 percent with the first draft, and the remaining 40 percent paid after final acceptance
The producer and writer might agree on a flat fee that covers all aspects:
Developing the idea
Writing the script
Any revisions
Other preproduction costs can include:
Designing storyboards
Consultant fees
Casting fees
Space for talent rehearsals
Production staff
Location scouting
Messengers and shipping
Meetings
Meals
Any sets must be:
Planned
Constructed
Painted
Moved
When the producer has thoroughly mapped out everything needed to shoot the project, the production phase can be the quickest and least problematic part of the project:
The script has been researched and finalized
The crew and equipment have been hired
The talent has been cast
The key department heads have submitted their department’s requirements, with estimated costs for production,
Contingency money has been put aside
Details have been finalized so that the actual shoot can begin
This is traditionally the most challenging area for producers to accurately budget
There are many factors in the postproduction process to consider:
The skills and style of the editor
Many hours of footage need to be:
Screened
Logged
Loaded into the editing system
The costs for the:
Editor
Editing facility
The audio mixer
The audio facility
Graphics
Artwork
Animations
Text
Captioning
Credits
Music
Narration
Voice-over
Sound effects
Sound design
Foreign language translation
In some television projects, commercials, and more elaborate, big-budget television series or specials, the producer might use a format that’s similar to a feature film budget. This format divides the production costs into two areas:
These costs are project-specific fees or salaries paid to the creative personnel, depending on multiple factors including:
Union affiliation
Time required
Special perks
Star power
Above-the-line fees are paid in several ways:
Union fees:
If the writer is a member of the Writers Guild of America (WGA), that fee is stated in the WGA contract with the producer
The same applies to a director who’s a member of the Directors Guild of America (DGA) and to a Screen Actors Guild (SAG) actor
Daily or weekly fees:
The personnel agrees to a fee to be paid daily or weekly
Flat fees:
Often a producer agrees to pay a fee to an above-the-line creative in installments: one-third upon signing a contract or deal memo, one-third on completion of principal photography, and the final one-third when the project is completed
Producer fee:
Because the producer is usually the person deciding how fees are paid, these fees can vary
The producer(s) generally takes the project from start to finish and works longer than almost everyone involved
Some producers take daily or weekly fees, while others work on a flat per-project fee
A producer might also defer payment until the project is sold, in exchange for a bigger fee at the back end of the deal
More experienced, savvy producers can structure their contracts to earn extra profits or bonuses in addition to their salaries if the project succeeds
Below-the-line personnel can be:
Union
Non-union
There are several unions that cover professionals such as:
Writers
Directors
Actors
Camera operators
Audio engineers
Grips and gaffers
Makeup and hair
Wardrobe
Membership in a union doesn’t necessarily imply quality or experience, nor does it mean the opposite. It does mean that union members are protected by strict rules that include:
Hours worked
Overtime
Meals and breaks
Benefits
Pension and welfare (P&W)
These costs tend to be more predictable, covering the:
Technical crew and their equipment
Resources
Insurance
In addition to using one of the two previous formats, the producer(s) keeps a separate budget that shows at a glance two aspects of spending the project’s money:
Estimated costs:
What the producer thinks a budget item will cost
Actual costs:
What the item actually ends up costing
Many budgets add a third column to the right of the first two that lists the “plus or minus” amounts:
This column provides an instant readout on the running costs and lets the producer know if the budget is on track or if adjustments need to be made to keep costs in line with the budget
If you need to create a rough budget estimate, consider one of the following options:
Ask about the client’s financing parameters:
Most are experienced enough in the business and have an amount in mind that they’re willing to spend
Give the buyer choices:
Plan A budget that reflects everything on your production wish list
Plan B budget that covers fewer extra effects, locations, and other items that add to a budget
The buyer may be willing to give you a small development fee for:
Expanding your script
Research
Location scouting
Doing a script breakdown
Don’t be afraid of walking away:
If, for example, a buyer won’t budge from a $200,000 offer and you’re quite sure that your budget of $300,000 is realistic and professional, you can politely refuse their offer and look elsewhere
The skills of negotiation can be developed over time; meanwhile, an agent or entertainment lawyer can be a tremendous asset in deal-making
Almost every item included in a budget can have a low-to-high price range
The producer must:
Make phone calls
Research online sources
Compare prices
Talk to other producers
Keep up with the industry trends
When you break down your script or your treatment to determine specific factors that contribute to a realistic budget, look for these components:
The number of preproduction days. To develop the script:
Scout locations
Interview/hire talent and crew
The number of shooting days. On set and/or on the location:
What sets are needed
What locations and where
Your shooting ratio
Which talent and crew are working on what days and their costs
Equipment rental charges
The number of postproduction days:
Log and screen footage
Notes on editing script
Plan and complete graphics
Overall sound design
Edit
The final mix
An effective budget outlines each and every category involved in every phase of the project
Each category in the budget is known as a budget line and each item has its own line on that budget. There’s a line for:
The producer
Props
Equipment rental
Every item
There is no one standard budget form that’s used by all producers but there are several programs that make it easier to budget:
EP Budgeting
PointZero
QuickBooks
Movie Magic Budgeting
Most longer-form budgets begin with a top sheet
It’s a brief summary of the project’s costs in each department
It gives the producer a valuable overview of the budget at a glance
Each detail in a script or project translates into a cost that’s part of a key budget category, account, or account line
Budgets tend to be confidential and seldom distributed to anyone but the producer, director, line producer, and/or production manager
A detailed budget varies in length, depending on the project
These accounts include all the departments and all their expenses:
Salaries
Material
Equipment
Overtime
Producers:
Each project has at least one producer with specific responsibilities
The primary producer is usually at the helm of the project from day one and gets paid until the project is completed
Screenplay and/or story rights:
If the script isn’t the producer’s original script, then they pay for the right to use someone else’s:
Story
Script
Article
Book
Idea
Writer(s):
Regardless of the source of the idea, a writer or team of writers is usually hired to:
Flesh out the idea
Refine an existing script
Director:
If you’re producing an actor-heavy dramatic project, you may hire a director, who has the:
Experience
Vision
Patience
Ability to work fast
Casting Directors and expenses:
Casting involves both principals and extras
Expenses involve:
Casting space
Taping
Equipment
Meals
PAs
Actors:
Agency fees are part of the budget to consider
Minors require extra fees, including:
On-set tutors
Overtime
Other perks
Talent perks:
Stars often demand extra benefits such as:
Personal makeup artist
Wardrobe stylist
Physical trainer
Special trailers
Travel accommodations
Secretaries
Nannies
Crew:
Basic personnel might include:
Camera and audio operators and their assistants
Director of photography
Assistant director
Prop master
Wardrobe designer and supervisor
Producing designer
Electricians (gaffers)
Grips
Stylist
Script supervisor
Scene artists
Set designers
Carpenters
Still photographers
Location scout
Craft service
Stock and materials
Ambulance or paramedic/nurse on call
Tutor for children
Choreographers
Stunt coordinators
Parking coordinator
Catering crew
Staff:
The project usually employs:
Production secretaries
Administrative staff
Production assistants (PAs)
Interns who are assigned to areas in which they’re needed
Locations:
A location can be less expensive than building a set
Locations can have their own challenges:
Audio problems that can’t be controlled
Inadequate electrical power for cables and lights
Foreign locations create additional costs such as:
Varying personnel rates and wages
Travel expenses
Taxes
Currency exchange rates
Costs for locations can include:
Scouting fees
Transportation
Hotels for cast and crew
Meals
Location and permit fees
Equipment rentals
Set construction:
Set design can require:
Production designer
Set designer
Construction costs
Artists
Painters
Carpenters
Sets can be:
Elaborate
Handcrafted
Computer-generated
Minimal and simple
Hair and makeup:
Special effects are taken into account:
Fake blood
Wounds
Toupees
Hairpieces
Wigs
Wardrobe:
This can require a:
Wardrobe designer
Supervisor
Assistants
The clothing and costume needs of each actor are:
Carefully designed
Maintained
Kept track of
Period pieces:
Recreating another time period automatically increases the budget in virtually every below-the-line area including:
Locations and sets
Wardrobes and props
Researchers
Production designers
Special effects:
This category includes extra costs for things like:
Explosions
Stunts
Smoke
Special lighting
Car chases
Gunshots
Rain
Music and sound effects:
Most programs include show themes and filler music that has been composed especially for the program, as well as additional sound effects and voice-over narration
Occasionally, a soundtrack or theme song can become a popular hit
For lower budgets, stock music is an excellent alternative
Transportation:
Hauling equipment, cast, and crew from one location to another requires:
Trucks
Vans
Other vehicles
Tolls
Parking
Gas
Insurance
Vehicle maintenance
Equipment:
This general category might include:
Camera and audio equipment
Cranes and jibs
Walkie-talkies
Generators
Lighting
Fans and air conditioning
Tape stock
Gas and electric
Meals:
Make sure there’s at least one full-sized healthy meal per day
Keep a table stocked with:
Healthy snacks
Fresh fruit or veggies
Bit of junk food
Refills of coffee and tea
Plenty of water
Security:
In many cases, a production needs security guards to:
Protect equipment
Keep talent isolated from fans
Crowd control
Generally, keep an eye on everything
Postproduction:
Costs include:
Tape transfers
Downloading into an editing system
The editing system
The editor
Music and sound design
Audio mixes and engineers
Graphic elements
Animation:
If a show contains animated portions or is entirely animated, this budget line can be complex and might include:
Artists
Designers
Colorists
Software operators
Variety of other personnel and equipment
Office overhead:
It includes daily operating expenses, such as:
Rent
Electricity
Telephone (cells and landlines)
Faxes
High-speed Internet
Copy machines
A DVD and monitor for screening demo reels and your own footage
Basic supplies like paper, pens, and staples
Shipping and messengers
Petty cash:
By using a Petty Cash Report form you can keep track of your costs (and receipts) for:
Meals
Taxis
Tolls
Copying scripts
Various odds and ends that can inflate the budget
Finance charges:
If you’re paying for anything with a credit card, remember to factor in the monthly interest
Payroll services:
When you make your budget, you’ll factor in fringe benefits for crew and talent payroll. You can pay them in one of two ways:
The first is through a payroll company that will take out fringes like taxes, workers’ compensation, and other fees, and charge a payroll service fee
The second is that you can pay people as independent contractors
Accounting fees:
The accountant regularly:
Keeps track of all daily and weekly costs for the production
Issues regular reports on the budget’s progress
Pays all personnel
Takes out taxes when necessary
Pays the accounts for union costs, agents’ or managers’ percentages, pension, and welfare
Pays any other costs
Legal fees:
Many contracts are simple enough to be drafted by the producer using a deal memo
More complex contracts and negotiations require consultation with an entertainment lawyer
Almost all productions require releases and contracts with the:
Creative teams
Talent
Crew
Other personnel
Sound stages
Facilities
Other businesses needed in production
Music licensing:
Costs for music can be prohibitive and it could include:
Composer
Lyricist
Musicians
Recording studio costs
Licensing fees with the music publisher and the recording company
Stock footage:
To save the costs of an original musical composition or preexisting music, producers often rely on stock music that is royalty-free and cost-effective
The same applies to stock film or video footage that has been bought by a stock footage company and can be licensed
Research fees:
A researcher can be a staff member or a freelance professional, depending on the complexity of the research needed
Sometimes interns can help for free
Depending on the project, a researcher or team of researchers might be an integral part of the process, especially in the case of:
Fact-based programming
Documentaries
News
Some reality shows
Transcription:
Many producers prefer to work with written transcripts of interviews and documentary footage that are word-for-word transcriptions, often with time-code references
In some cases, a translator, who’s also a transcriber, may be needed
Translation:
Certain projects might require a separate audio track for translating the dialogue into another language
This requires a:
Translator to do the actual translation
Narrator reads it
Director or producer to oversee the audio session
Advertising and marketing:
Both paid and free publicity is vital to the success of a show
This could include a:
Still photographer to take publicity shots
Publicist to make sure the stills are featured in articles or ads for the project
Other costs could include:
Promos
Printing and distributing posters
Flyers
Direct mail
Online
Newspaper, and magazine advertising
Hosting screenings
Entering festivals
Contingencies:
A professional budget builds in a contingency amount of roughly 10 percent of the budget
Insurance:
As the producer, you must absolutely protect your production and yourself with insurance. It’s a necessity: you could lose everything from one lawsuit
All independent producers and production companies protect themselves with a Comprehensive General Liability insurance policy that includes liability and workers’ compensation
In most U.S. cities and states, a Certificate of Insurance (COI) is necessary to get a shooting permit
General liability:
Protects you against claims of:
Bodily injury
Property damage
Vehicular damage that’s additional to auto insurance
You might also add riders or special coverage for:
Stunts
Explosions
Cast insurance
Props and sets
Extra expenses
Third-party property damage
Equipment loss or damage
Faulty stock
Faulty cameras or audio equipment
Excess liability
Union insurance
Animal injury or death
Workers’ compensation:
Covers temporary or permanent loss of cast or crew
Pays for:
Hospital and medical
Disability
Entertainment package:
In addition to the insurance policies, producers can also cover their project with extra insurance riders that protect against the:
Bad stock
Lost or damaged camera masters
Video or film processing
Lost or damaged props
Sets
Equipment
Wardrobe
Extra expenses
Third-party damage
Other coverage includes:
Bad weather
Demands by an actor
Excess liability
Aircraft and watercraft
Animals
Vehicles
Political risks
Unique sets or props
Errors and Omission insurance (E&O):
Insurance that protects the production against lawsuits involving authorship and copyright issues such as:
Plagiarism
Unauthorized use of ideas, characters, titles, formats, or plots
It also covers the:
Invasion of privacy
Slander
Libel or character defamation
Copyright infringement
Institutional and educational insurance:
In some cases, a college, university, or public or private school might provide insurance coverage for enrolled students’ class productions
This includes:
General liability insurance
Insurance for video and audio equipment
Insurance for third-party property
This insurance seldom covers a project that:
Is shot in a foreign location
Uses explosives or moving vehicles
Depends on stunts
Other liability-prone components
Union members are generally assumed to be professionals with experience. However, unions dictate specific rates and rules for working conditions to which producers and union members must adhere. There is also extra paperwork and payments.
Non-union talent and crew can be as experienced and professional as union members without the restrictions of a union governing their work. Producers often pay their nonunion crew the same rates as they would pay a union member, without having to deal with paying benefits or doing extra paperwork
There are several unions that a producer may deal with:
Writers Guild of America (WGA)
Directors Guild of America (DGA)
Screen Actors Guild (SAG)
American Federation of Television and Radio Actors (AFTRA)
National Association of Broadcast Employees and Technicians-Communications Workers of America (NABET-CWA)
International Alliance of Theatrical Stage Employees (IATSE)
Private investors:
You can approach people you know or find business people you’ve never met who see the economic promise in your idea
Ideally, your project will be successful, and your investors can see a return on their initial investment
Grants:
Grants are awarded by public and private foundations
Grants are a source of money that could prove beneficial in funding phases of your project, such as the:
Initial research
Writing
Postproduction
Public foundations:
State and local government offer funds for projects that fit their grant requirements
Various categories of financial aid and grants are given out to filmmakers by organizations, such as:
National Endowment for the Humanities (NEH)
National Endowment of the Arts (NEA)
National Science Foundation (NSF)
American Film Institute (AFI)
Private foundations:
Most large corporations earmark specific funds to support projects in the public interest to elevate their own public image
They may fund part or all of a project, or underwrite projects that they want to be associated with
Public television might air a special or a series that is partially or fully sponsored by a public or private foundation
Bank loans:
Avoid investing your own money if you can
If you’re determined to make your project, and you know that you can pay the loan back later with interest, it might be possible to get a bank loan if your credit allows
Credit cards:
You may have a healthy credit rating and can afford to take out a cash advance to pay for production costs. But before you do this, add up the extra interest costs on the advance, and be sure that you can cover the payments
In many cases, people will exchange goods and services for a courtesy credit or special thanks at the end of the show. You can also offer deferred payment, giving them an agreed-upon sum if your project hits a specified profit point down the line
Producers can subsidize their projects with their own money or they can find:
Investors
Corporate sponsorship
Foundation grants
Bank loans
Donations
Barter goods
Exchange services
For smaller budgets, producers:
Put together fundraisers and online auctions
Sell stocks
Throw keg parties
Come up with imaginative and creative ways to pull together the money
Your list of potential contributors could include any of these people or organizations:
Family and relatives
Friends
Other writers and producers
Fellow students
Former elementary or high school students
Coworkers
Independent TV/film/new media volunteer organizations
Writers
Directors
Producers
Lawyers
Agents
Managers
Investment brokers
Actors
Restaurant or deli owners
Local stores
National chains
Social networking sites
Negotiation:
A producer can often negotiate better rates
Few unions will agree to lower the rates for their members, but there may be exceptions
Sometimes non-union actors, crews, writers, and directors, as well as equipment rental houses and postproduction facilities may be willing to negotiate
Some people are willing to work for half-day rates
Another potential area of negotiation involves product placement, in which a product is placed in such a way that it’s visible to the viewer, and integrated into the scene. A fee is paid for this service
Deferred Payment:
To save money, a producer might offer a deferred payment to some or all of the people involved
This means that when (or if) the project eventually makes money, all who agreed to defer their salaries are paid when it makes money later, often with interest or bonuses on top of their original salary agreement
Courtesy Credits:
A producer can often negotiate with providers of goods and services, simply by giving them an acknowledgment in the end credits of the program
Money Back:
Occasionally, after the shooting has been completed, a project may end up with items that can be:
Sold for cash
Returned for refunds
Exchanged for services
Items might include:
Unused stock
Wardrobe
Props
Furniture
Plants
Equipment
Building materials
Wall hangings
Furniture
In-Kind Donations:
An inventive producer can save substantial costs in the budget by asking for donations of goods or services
Some classic examples of in-kind donations that are offered either at a lower rate or for free include:
No-fee location
Food and beverages from a restaurant or grocery store
Vehicles
Software
Supplies
Film or digital stock
Other in-kind services:
Legal and accounting services
Databases and computers
Telephone and Internet
Post-production facilities
A student can often benefit from the school’s tax-exempt status and liability insurance
Several professional unions may give students concessions on rates for student projects made under the auspices of an accredited school
Usually, the resources for students come with specific guidelines and must be made only for use in the classroom or to be shown in student festivals
Many editing and audio facilities and businesses provide student rates for:
Software programs
Original music
Stock music
Stock footage
Students might qualify for lower student rates that could apply to:
Van or car rentals
Travel
Meals
Many students can take advantage of the resources their school offers, which might include:
Video and audio equipment
Allotments of video stock
Editing equipment
Graphics tools
Music libraries
Possibly extra student labor
Students can often benefit by affiliation with:
School-sponsored grants, awards, and sponsorships
Private investors like friends and family
Professional business investors
Festivals
Public and private foundation grants
Creating a budget and sticking to it takes:
Discipline
Ingenuity
Experience
Patience
What is the first element of “reality” that you must consider when developing a project?
What is the purpose of a production book? A breakdown sheet? A storyboard?
Define cross-boarding. Give an example of its use.
Identify the key differences between hiring union and non-union crew employees.
What are estimates versus actuals? Why is it helpful to track both throughout a project?
What is a budget top sheet?
What are three areas in which a lawyer can be of assistance to your project?
Making a budget for your project requires you to:
Examine each aspect of your project
Give it a face
Assign its job descriptions and a set of parameters
As a guideline for the budgeting process, you can:
Refer to the comprehensive budget template
Research budgeting software programs like:
Movie Magic Budgeting
EP (Entertainment Partners)
The best budgets emerge from:
Solid research
Cost comparisons
Studying other producers’ budgets
Talking to people with budgeting experience
Practice
The producer may work with:
A small two-man crew
A large team with other producers
Writers
Director
Actors and talent
A substantial production crew
Heads of key departments
Lawyers
Insurance agents
Accountants
Public relations
Representatives
An essential tool in that organization process is called a production book. Producers generally keep a separate production book for each project, a three-ring loose-leaf binder with tab dividers for each section. It includes most, if not all, of the following categories:
A contact list including names and phone numbers for producers, talent, crew members, director, catering, vendors, and other essential contact information
The script and all versions and revisions
Daily shot lists
Shooting schedules and call sheets
Production reports after the project wrap up
Scene breakdowns
Storyboards
Props and art breakdowns
Wardrobe, hair, and makeup breakdown
Transportation details
Meals and craft service plans
Location agreements and shooting permits
Releases and clearances for talent, locations, artwork, etc.
Deal memos with the crew
Insurance information
Equipment list
Miscellaneous
Budget
Inventory:
Video stock
Props
Wardrobe
The script is the blueprint for your budget
Allow yourself or your writer(s) adequate time to develop your script. You don’t want to frantically rewrite it on set when time and money are at a premium
Most scripts must get final approval from development executives or clients, which can result in additional changes to the script or overall project restructure. The time required for the writer(s) to complete any rewrites is an added budget item. Most scripts require some tweaking and several revisions
Include money in your budget to cover an outline, a treatment, and at least two rewrites before you start shooting
Every script is a compilation of scenes, and each scene has certain requirements that cost money. A breakdown sheet helps the production staff to understand what is needed in each scene
The breakdown includes any or all of the following categories:
The scene number and name
The date of the breakdown sheet
The project title
The page number of the script
Day or night
Additional production notes
Location:
On set
A real location
Interior or exterior:
Shooting inside
Shooting outside
Brief scene description:
One or two lines
Cast:
With speaking parts
Minors:
Often require tutors and overtime
Extras:
No speaking parts
Either in the scene or in the background
Special effects:
This ranges from explosions to blood packs to extra lighting
Props:
Anything handled by a character in the scene
Set dressing:
Items on the set not handled by the character
Wardrobe:
Any details that are pertinent to that scene
Makeup and hair:
Wounds
Aging
Wigs
Facial hair
Extra equipment:
Jibs
Cranes
A dolly
Steadicams
Stunts:
Falls
Fights
Explosions requiring a stunt person and stunt coordinator
Vehicles:
Picture cars
Other vehicles used by characters in the scene
Animals:
Any animal that appears in the scene comes with a trainer, or wrangler, who takes charge of the animal during production
Sound effects and music:
Anything played back on set
Storyboards are not necessary for each project, but they can be useful organizational tools
Storyboards are simple, cartoon-like sketches of each scene in a script. They’ve numbered boxes with a drawing inside; each box refers to a scene or shot number from the script
Usually, storyboards contain minimal black-and-white line drawings, although they can be in full-color photography, or even animated
For unscripted programs, storyboards can help the production team to visualize and structure a location so that it looks natural but includes optional spots to place cameras or microphones
Each sketch is a rough portrait of the scene being shot:
The location of one character in relation to another
The framing
The surroundings
The colors or lighting in a scene
The producer shoots scenes, consecutively, from two or three different episodes that all take place on the same set or location
It is much more cost-effective to keep the crew in place and the set dressed and lit so that all three scenes can be shot in the one location
Larger productions tend to have budgets extensive enough to require budgeting software and spreadsheets; smaller productions might need only a page or two to keep track of their costs
Budget categories:
Preproduction
Production
Postproduction
Budget sections:
Above-the-line
Below-the-line
Producers factor in indirect costs, like:
Legal fees
Accounting service
Insurance premiums
Taxes
The contingency that covers unforeseen costs
Most television and new media producers find it easier to look at their costs by dividing their budget items into three major categories:
Costs tend to be lower and more controllable in this first stage of a project
Budget items usually include:
The producer’s fee for either writing or working with a writer
Taking meetings
Hiring crews
Casting actors or talent
Coordinating stunts
Planning the shooting schedule
Booking hotels, meals, and travel
Planning the project’s overall development
Budgeting for a writer can be done in several ways:
A writer might be paid in stages, such as 30 percent of the agreed-upon fee after signing a contract, 30 percent with the first draft, and the remaining 40 percent paid after final acceptance
The producer and writer might agree on a flat fee that covers all aspects:
Developing the idea
Writing the script
Any revisions
Other preproduction costs can include:
Designing storyboards
Consultant fees
Casting fees
Space for talent rehearsals
Production staff
Location scouting
Messengers and shipping
Meetings
Meals
Any sets must be:
Planned
Constructed
Painted
Moved
When the producer has thoroughly mapped out everything needed to shoot the project, the production phase can be the quickest and least problematic part of the project:
The script has been researched and finalized
The crew and equipment have been hired
The talent has been cast
The key department heads have submitted their department’s requirements, with estimated costs for production,
Contingency money has been put aside
Details have been finalized so that the actual shoot can begin
This is traditionally the most challenging area for producers to accurately budget
There are many factors in the postproduction process to consider:
The skills and style of the editor
Many hours of footage need to be:
Screened
Logged
Loaded into the editing system
The costs for the:
Editor
Editing facility
The audio mixer
The audio facility
Graphics
Artwork
Animations
Text
Captioning
Credits
Music
Narration
Voice-over
Sound effects
Sound design
Foreign language translation
In some television projects, commercials, and more elaborate, big-budget television series or specials, the producer might use a format that’s similar to a feature film budget. This format divides the production costs into two areas:
These costs are project-specific fees or salaries paid to the creative personnel, depending on multiple factors including:
Union affiliation
Time required
Special perks
Star power
Above-the-line fees are paid in several ways:
Union fees:
If the writer is a member of the Writers Guild of America (WGA), that fee is stated in the WGA contract with the producer
The same applies to a director who’s a member of the Directors Guild of America (DGA) and to a Screen Actors Guild (SAG) actor
Daily or weekly fees:
The personnel agrees to a fee to be paid daily or weekly
Flat fees:
Often a producer agrees to pay a fee to an above-the-line creative in installments: one-third upon signing a contract or deal memo, one-third on completion of principal photography, and the final one-third when the project is completed
Producer fee:
Because the producer is usually the person deciding how fees are paid, these fees can vary
The producer(s) generally takes the project from start to finish and works longer than almost everyone involved
Some producers take daily or weekly fees, while others work on a flat per-project fee
A producer might also defer payment until the project is sold, in exchange for a bigger fee at the back end of the deal
More experienced, savvy producers can structure their contracts to earn extra profits or bonuses in addition to their salaries if the project succeeds
Below-the-line personnel can be:
Union
Non-union
There are several unions that cover professionals such as:
Writers
Directors
Actors
Camera operators
Audio engineers
Grips and gaffers
Makeup and hair
Wardrobe
Membership in a union doesn’t necessarily imply quality or experience, nor does it mean the opposite. It does mean that union members are protected by strict rules that include:
Hours worked
Overtime
Meals and breaks
Benefits
Pension and welfare (P&W)
These costs tend to be more predictable, covering the:
Technical crew and their equipment
Resources
Insurance
In addition to using one of the two previous formats, the producer(s) keeps a separate budget that shows at a glance two aspects of spending the project’s money:
Estimated costs:
What the producer thinks a budget item will cost
Actual costs:
What the item actually ends up costing
Many budgets add a third column to the right of the first two that lists the “plus or minus” amounts:
This column provides an instant readout on the running costs and lets the producer know if the budget is on track or if adjustments need to be made to keep costs in line with the budget
If you need to create a rough budget estimate, consider one of the following options:
Ask about the client’s financing parameters:
Most are experienced enough in the business and have an amount in mind that they’re willing to spend
Give the buyer choices:
Plan A budget that reflects everything on your production wish list
Plan B budget that covers fewer extra effects, locations, and other items that add to a budget
The buyer may be willing to give you a small development fee for:
Expanding your script
Research
Location scouting
Doing a script breakdown
Don’t be afraid of walking away:
If, for example, a buyer won’t budge from a $200,000 offer and you’re quite sure that your budget of $300,000 is realistic and professional, you can politely refuse their offer and look elsewhere
The skills of negotiation can be developed over time; meanwhile, an agent or entertainment lawyer can be a tremendous asset in deal-making
Almost every item included in a budget can have a low-to-high price range
The producer must:
Make phone calls
Research online sources
Compare prices
Talk to other producers
Keep up with the industry trends
When you break down your script or your treatment to determine specific factors that contribute to a realistic budget, look for these components:
The number of preproduction days. To develop the script:
Scout locations
Interview/hire talent and crew
The number of shooting days. On set and/or on the location:
What sets are needed
What locations and where
Your shooting ratio
Which talent and crew are working on what days and their costs
Equipment rental charges
The number of postproduction days:
Log and screen footage
Notes on editing script
Plan and complete graphics
Overall sound design
Edit
The final mix
An effective budget outlines each and every category involved in every phase of the project
Each category in the budget is known as a budget line and each item has its own line on that budget. There’s a line for:
The producer
Props
Equipment rental
Every item
There is no one standard budget form that’s used by all producers but there are several programs that make it easier to budget:
EP Budgeting
PointZero
QuickBooks
Movie Magic Budgeting
Most longer-form budgets begin with a top sheet
It’s a brief summary of the project’s costs in each department
It gives the producer a valuable overview of the budget at a glance
Each detail in a script or project translates into a cost that’s part of a key budget category, account, or account line
Budgets tend to be confidential and seldom distributed to anyone but the producer, director, line producer, and/or production manager
A detailed budget varies in length, depending on the project
These accounts include all the departments and all their expenses:
Salaries
Material
Equipment
Overtime
Producers:
Each project has at least one producer with specific responsibilities
The primary producer is usually at the helm of the project from day one and gets paid until the project is completed
Screenplay and/or story rights:
If the script isn’t the producer’s original script, then they pay for the right to use someone else’s:
Story
Script
Article
Book
Idea
Writer(s):
Regardless of the source of the idea, a writer or team of writers is usually hired to:
Flesh out the idea
Refine an existing script
Director:
If you’re producing an actor-heavy dramatic project, you may hire a director, who has the:
Experience
Vision
Patience
Ability to work fast
Casting Directors and expenses:
Casting involves both principals and extras
Expenses involve:
Casting space
Taping
Equipment
Meals
PAs
Actors:
Agency fees are part of the budget to consider
Minors require extra fees, including:
On-set tutors
Overtime
Other perks
Talent perks:
Stars often demand extra benefits such as:
Personal makeup artist
Wardrobe stylist
Physical trainer
Special trailers
Travel accommodations
Secretaries
Nannies
Crew:
Basic personnel might include:
Camera and audio operators and their assistants
Director of photography
Assistant director
Prop master
Wardrobe designer and supervisor
Producing designer
Electricians (gaffers)
Grips
Stylist
Script supervisor
Scene artists
Set designers
Carpenters
Still photographers
Location scout
Craft service
Stock and materials
Ambulance or paramedic/nurse on call
Tutor for children
Choreographers
Stunt coordinators
Parking coordinator
Catering crew
Staff:
The project usually employs:
Production secretaries
Administrative staff
Production assistants (PAs)
Interns who are assigned to areas in which they’re needed
Locations:
A location can be less expensive than building a set
Locations can have their own challenges:
Audio problems that can’t be controlled
Inadequate electrical power for cables and lights
Foreign locations create additional costs such as:
Varying personnel rates and wages
Travel expenses
Taxes
Currency exchange rates
Costs for locations can include:
Scouting fees
Transportation
Hotels for cast and crew
Meals
Location and permit fees
Equipment rentals
Set construction:
Set design can require:
Production designer
Set designer
Construction costs
Artists
Painters
Carpenters
Sets can be:
Elaborate
Handcrafted
Computer-generated
Minimal and simple
Hair and makeup:
Special effects are taken into account:
Fake blood
Wounds
Toupees
Hairpieces
Wigs
Wardrobe:
This can require a:
Wardrobe designer
Supervisor
Assistants
The clothing and costume needs of each actor are:
Carefully designed
Maintained
Kept track of
Period pieces:
Recreating another time period automatically increases the budget in virtually every below-the-line area including:
Locations and sets
Wardrobes and props
Researchers
Production designers
Special effects:
This category includes extra costs for things like:
Explosions
Stunts
Smoke
Special lighting
Car chases
Gunshots
Rain
Music and sound effects:
Most programs include show themes and filler music that has been composed especially for the program, as well as additional sound effects and voice-over narration
Occasionally, a soundtrack or theme song can become a popular hit
For lower budgets, stock music is an excellent alternative
Transportation:
Hauling equipment, cast, and crew from one location to another requires:
Trucks
Vans
Other vehicles
Tolls
Parking
Gas
Insurance
Vehicle maintenance
Equipment:
This general category might include:
Camera and audio equipment
Cranes and jibs
Walkie-talkies
Generators
Lighting
Fans and air conditioning
Tape stock
Gas and electric
Meals:
Make sure there’s at least one full-sized healthy meal per day
Keep a table stocked with:
Healthy snacks
Fresh fruit or veggies
Bit of junk food
Refills of coffee and tea
Plenty of water
Security:
In many cases, a production needs security guards to:
Protect equipment
Keep talent isolated from fans
Crowd control
Generally, keep an eye on everything
Postproduction:
Costs include:
Tape transfers
Downloading into an editing system
The editing system
The editor
Music and sound design
Audio mixes and engineers
Graphic elements
Animation:
If a show contains animated portions or is entirely animated, this budget line can be complex and might include:
Artists
Designers
Colorists
Software operators
Variety of other personnel and equipment
Office overhead:
It includes daily operating expenses, such as:
Rent
Electricity
Telephone (cells and landlines)
Faxes
High-speed Internet
Copy machines
A DVD and monitor for screening demo reels and your own footage
Basic supplies like paper, pens, and staples
Shipping and messengers
Petty cash:
By using a Petty Cash Report form you can keep track of your costs (and receipts) for:
Meals
Taxis
Tolls
Copying scripts
Various odds and ends that can inflate the budget
Finance charges:
If you’re paying for anything with a credit card, remember to factor in the monthly interest
Payroll services:
When you make your budget, you’ll factor in fringe benefits for crew and talent payroll. You can pay them in one of two ways:
The first is through a payroll company that will take out fringes like taxes, workers’ compensation, and other fees, and charge a payroll service fee
The second is that you can pay people as independent contractors
Accounting fees:
The accountant regularly:
Keeps track of all daily and weekly costs for the production
Issues regular reports on the budget’s progress
Pays all personnel
Takes out taxes when necessary
Pays the accounts for union costs, agents’ or managers’ percentages, pension, and welfare
Pays any other costs
Legal fees:
Many contracts are simple enough to be drafted by the producer using a deal memo
More complex contracts and negotiations require consultation with an entertainment lawyer
Almost all productions require releases and contracts with the:
Creative teams
Talent
Crew
Other personnel
Sound stages
Facilities
Other businesses needed in production
Music licensing:
Costs for music can be prohibitive and it could include:
Composer
Lyricist
Musicians
Recording studio costs
Licensing fees with the music publisher and the recording company
Stock footage:
To save the costs of an original musical composition or preexisting music, producers often rely on stock music that is royalty-free and cost-effective
The same applies to stock film or video footage that has been bought by a stock footage company and can be licensed
Research fees:
A researcher can be a staff member or a freelance professional, depending on the complexity of the research needed
Sometimes interns can help for free
Depending on the project, a researcher or team of researchers might be an integral part of the process, especially in the case of:
Fact-based programming
Documentaries
News
Some reality shows
Transcription:
Many producers prefer to work with written transcripts of interviews and documentary footage that are word-for-word transcriptions, often with time-code references
In some cases, a translator, who’s also a transcriber, may be needed
Translation:
Certain projects might require a separate audio track for translating the dialogue into another language
This requires a:
Translator to do the actual translation
Narrator reads it
Director or producer to oversee the audio session
Advertising and marketing:
Both paid and free publicity is vital to the success of a show
This could include a:
Still photographer to take publicity shots
Publicist to make sure the stills are featured in articles or ads for the project
Other costs could include:
Promos
Printing and distributing posters
Flyers
Direct mail
Online
Newspaper, and magazine advertising
Hosting screenings
Entering festivals
Contingencies:
A professional budget builds in a contingency amount of roughly 10 percent of the budget
Insurance:
As the producer, you must absolutely protect your production and yourself with insurance. It’s a necessity: you could lose everything from one lawsuit
All independent producers and production companies protect themselves with a Comprehensive General Liability insurance policy that includes liability and workers’ compensation
In most U.S. cities and states, a Certificate of Insurance (COI) is necessary to get a shooting permit
General liability:
Protects you against claims of:
Bodily injury
Property damage
Vehicular damage that’s additional to auto insurance
You might also add riders or special coverage for:
Stunts
Explosions
Cast insurance
Props and sets
Extra expenses
Third-party property damage
Equipment loss or damage
Faulty stock
Faulty cameras or audio equipment
Excess liability
Union insurance
Animal injury or death
Workers’ compensation:
Covers temporary or permanent loss of cast or crew
Pays for:
Hospital and medical
Disability
Entertainment package:
In addition to the insurance policies, producers can also cover their project with extra insurance riders that protect against the:
Bad stock
Lost or damaged camera masters
Video or film processing
Lost or damaged props
Sets
Equipment
Wardrobe
Extra expenses
Third-party damage
Other coverage includes:
Bad weather
Demands by an actor
Excess liability
Aircraft and watercraft
Animals
Vehicles
Political risks
Unique sets or props
Errors and Omission insurance (E&O):
Insurance that protects the production against lawsuits involving authorship and copyright issues such as:
Plagiarism
Unauthorized use of ideas, characters, titles, formats, or plots
It also covers the:
Invasion of privacy
Slander
Libel or character defamation
Copyright infringement
Institutional and educational insurance:
In some cases, a college, university, or public or private school might provide insurance coverage for enrolled students’ class productions
This includes:
General liability insurance
Insurance for video and audio equipment
Insurance for third-party property
This insurance seldom covers a project that:
Is shot in a foreign location
Uses explosives or moving vehicles
Depends on stunts
Other liability-prone components
Union members are generally assumed to be professionals with experience. However, unions dictate specific rates and rules for working conditions to which producers and union members must adhere. There is also extra paperwork and payments.
Non-union talent and crew can be as experienced and professional as union members without the restrictions of a union governing their work. Producers often pay their nonunion crew the same rates as they would pay a union member, without having to deal with paying benefits or doing extra paperwork
There are several unions that a producer may deal with:
Writers Guild of America (WGA)
Directors Guild of America (DGA)
Screen Actors Guild (SAG)
American Federation of Television and Radio Actors (AFTRA)
National Association of Broadcast Employees and Technicians-Communications Workers of America (NABET-CWA)
International Alliance of Theatrical Stage Employees (IATSE)
Private investors:
You can approach people you know or find business people you’ve never met who see the economic promise in your idea
Ideally, your project will be successful, and your investors can see a return on their initial investment
Grants:
Grants are awarded by public and private foundations
Grants are a source of money that could prove beneficial in funding phases of your project, such as the:
Initial research
Writing
Postproduction
Public foundations:
State and local government offer funds for projects that fit their grant requirements
Various categories of financial aid and grants are given out to filmmakers by organizations, such as:
National Endowment for the Humanities (NEH)
National Endowment of the Arts (NEA)
National Science Foundation (NSF)
American Film Institute (AFI)
Private foundations:
Most large corporations earmark specific funds to support projects in the public interest to elevate their own public image
They may fund part or all of a project, or underwrite projects that they want to be associated with
Public television might air a special or a series that is partially or fully sponsored by a public or private foundation
Bank loans:
Avoid investing your own money if you can
If you’re determined to make your project, and you know that you can pay the loan back later with interest, it might be possible to get a bank loan if your credit allows
Credit cards:
You may have a healthy credit rating and can afford to take out a cash advance to pay for production costs. But before you do this, add up the extra interest costs on the advance, and be sure that you can cover the payments
In many cases, people will exchange goods and services for a courtesy credit or special thanks at the end of the show. You can also offer deferred payment, giving them an agreed-upon sum if your project hits a specified profit point down the line
Producers can subsidize their projects with their own money or they can find:
Investors
Corporate sponsorship
Foundation grants
Bank loans
Donations
Barter goods
Exchange services
For smaller budgets, producers:
Put together fundraisers and online auctions
Sell stocks
Throw keg parties
Come up with imaginative and creative ways to pull together the money
Your list of potential contributors could include any of these people or organizations:
Family and relatives
Friends
Other writers and producers
Fellow students
Former elementary or high school students
Coworkers
Independent TV/film/new media volunteer organizations
Writers
Directors
Producers
Lawyers
Agents
Managers
Investment brokers
Actors
Restaurant or deli owners
Local stores
National chains
Social networking sites
Negotiation:
A producer can often negotiate better rates
Few unions will agree to lower the rates for their members, but there may be exceptions
Sometimes non-union actors, crews, writers, and directors, as well as equipment rental houses and postproduction facilities may be willing to negotiate
Some people are willing to work for half-day rates
Another potential area of negotiation involves product placement, in which a product is placed in such a way that it’s visible to the viewer, and integrated into the scene. A fee is paid for this service
Deferred Payment:
To save money, a producer might offer a deferred payment to some or all of the people involved
This means that when (or if) the project eventually makes money, all who agreed to defer their salaries are paid when it makes money later, often with interest or bonuses on top of their original salary agreement
Courtesy Credits:
A producer can often negotiate with providers of goods and services, simply by giving them an acknowledgment in the end credits of the program
Money Back:
Occasionally, after the shooting has been completed, a project may end up with items that can be:
Sold for cash
Returned for refunds
Exchanged for services
Items might include:
Unused stock
Wardrobe
Props
Furniture
Plants
Equipment
Building materials
Wall hangings
Furniture
In-Kind Donations:
An inventive producer can save substantial costs in the budget by asking for donations of goods or services
Some classic examples of in-kind donations that are offered either at a lower rate or for free include:
No-fee location
Food and beverages from a restaurant or grocery store
Vehicles
Software
Supplies
Film or digital stock
Other in-kind services:
Legal and accounting services
Databases and computers
Telephone and Internet
Post-production facilities
A student can often benefit from the school’s tax-exempt status and liability insurance
Several professional unions may give students concessions on rates for student projects made under the auspices of an accredited school
Usually, the resources for students come with specific guidelines and must be made only for use in the classroom or to be shown in student festivals
Many editing and audio facilities and businesses provide student rates for:
Software programs
Original music
Stock music
Stock footage
Students might qualify for lower student rates that could apply to:
Van or car rentals
Travel
Meals
Many students can take advantage of the resources their school offers, which might include:
Video and audio equipment
Allotments of video stock
Editing equipment
Graphics tools
Music libraries
Possibly extra student labor
Students can often benefit by affiliation with:
School-sponsored grants, awards, and sponsorships
Private investors like friends and family
Professional business investors
Festivals
Public and private foundation grants
Creating a budget and sticking to it takes:
Discipline
Ingenuity
Experience
Patience
What is the first element of “reality” that you must consider when developing a project?
What is the purpose of a production book? A breakdown sheet? A storyboard?
Define cross-boarding. Give an example of its use.
Identify the key differences between hiring union and non-union crew employees.
What are estimates versus actuals? Why is it helpful to track both throughout a project?
What is a budget top sheet?
What are three areas in which a lawyer can be of assistance to your project?