lecture 4 - guidance for report

Page 1: Unrelated Symbols and Characters

• Contains a series of various symbols, mathematical formulas, and alphanumeric sequences that lack clear context.

• No specific coherent content or academic relevance has been observed in this section, making it uninformative for the lab report.

Page 2: Lab Report #1 Aim

Goals of the Lab Report

• Objective A: Assess the reliability and validity of an existing questionnaire while critically modifying it for improvements based on statistical analysis and participant feedback.

• Objective B: Write a comprehensive 2,500-word report due on 14th February, focusing on examining antagonistic attitudes towards vegans, providing evidence and reasoning for findings.

Constructs Addressed

• Social Dominance Orientation (SDO): Understanding the belief in hierarchical structures in society.

• Speciesism: The assumption of human superiority over other species, leading to discrimination.

• Aggressive Humour: Examining the role of humor that belittles or dehumanizes others in fostering negative attitudes towards vegans.

• Male-role Norms: Investigating how traditional norms of masculinity can influence attitudes towards veganism.

• Each identified construct will be assessed with four measurement scales, each containing four items designed for statistical measurement and analysis.

Important Note

• Generative AI tools must not be employed in any report writing or analytical processes to ensure academic integrity and originality in research outputs.

Page 3: Getting Started on Report 1

Required Materials

• Questionnaire: .QSF file to be imported into Qualtrics for analysis, containing key survey items and measures.

• Report 1 Assignment Overview: PowerPoint slides that detail assignment requirements, grading criteria, and deadlines.

• Report 1 Analysis Sheet: An essential document that includes definitions, references, item tracking, and guidelines necessary for thorough statistical analysis, serving as a key resource for planning and structuring the report.

Page 4: Report 1 Analysis Sheet

Sample Recruitment

• Demographics:

  • Gender: Data should be categorized by gender, ensuring a representative sample.

  • Nationality: Identification of main categories for accurate representation.

  • Age: Collection of mean and standard deviation to analyze age distribution among participants.

• Participants were recruited via Prolific from April to November 2022, with compensation provided to encourage participation and ensure quality responses.

Scale Items

• Items requiring reverse scoring are clearly marked with (R).

• Social Dominance Orientation (SDO): Comprises four definitional items assessing attitudes towards societal hierarchies, including considerations of worthiness and dominance.

Page 5: Additional Materials

Item Resources

• Dataset: .csv file crucial for analysis based on the findings of Gregson et al. (2023), which serve as a model for statistical testing.

• Writeup Template: A structured guide for formatting and planning the report, including word length suggestions across each report section.

• APA 7 Statistics Guide: A critical resource for adhering to APA formatting guidelines for presenting statistical data.

Page 6: Questionnaire Procedures Overview

Questionnaire Structure

• Include a detailed review of information sheets and consent forms to ensure ethical compliance.

• Attention Checks: Integrated questions to maintain response quality and participant engagement.

• The questionnaire will consist of four scales, each containing four items addressing anti-vegan sentiment.

• Demographic Questions: To gather relevant information about participants and assist in analysis, followed by debriefing procedures to clarify study purpose.

Page 7: Report Format Overview

Structure Requirements

• Must include a properly formatted header and title page with the word count.

• Sections Required: Method, Results, and Discussion, each providing specific insights related to the research objectives.

• References: Should comply with APA format and include appendices with the modified questionnaire as a supporting document.