We often reflect on our social world, forming attitudes, beliefs, and impressions of others.
Key areas include attribution, which shapes our understanding of behavior, and the effects of personal and situational attributions.
Attribution involves identifying the causes of behaviors and outcomes.
Example: Success in an exam can be attributed to hard work or an easy test.
Attributions can influence emotions and subsequent actions (Weiner, 1985).
Courtroom Implications: Jurors' attributions about defendants affect verdicts.
Fritz Heider’s theory divides attributions into:
Personal Attributions (Internal): Those based on personal characteristics (e.g., character, talent).
Situational Attributions (External): Those based on situational factors (e.g., environment, circumstances).
Kelley’s Attribution Model: Suggests three types of information that influence attributions:
Consistency: Stability of responses across time.
Distinctiveness: Uniqueness of responses to different situations.
Consensus: Agreement with others’ perceptions.
High consistency, distinctiveness, and consensus lead to situational attribution; low levels may indicate personal attribution.
Fundamental Attribution Error: We tend to overemphasize personal characteristics and underestimate situational factors in others' behavior.
Self-Serving Bias: People tend to attribute their successes to personal factors and failures to situational factors.
Cultural contexts affect attribution styles; individualistic cultures may favor personal attributions, while collectivist cultures may lean towards situational attributions.
Studies show varying attribution tendencies among different cultural groups (Miller, 1984).
First impressions hold significant weight; influenced by the order of information presented (primacy effect).
Primacy vs. Recency: Initial information often shapes perceptions more than later information due to cognitive biases.
Mental sets guide perceptions based on expectations and activated schemas (frameworks for knowledge).
Self-Fulfilling Prophecies: Expectations can lead to behaviors that confirm those expectations.
Definition: Attitudes are evaluative reactions promoting identity and guiding behavior.
Predicting Behavior: Attitudes predict behavior better under certain conditions:
Low situational constraints.
Strong, conscious attitudes.
Generally aligned attitudes with specific behaviors.
Self-Justification in Attitudes: Engaging in counterattitudinal behavior leads to cognitive dissonance, prompting shifts in attitudes (Festinger, 1957).
Cognitive Dissonance: Inconsistency between beliefs leads to discomfort, prompting attitude change to resolve dissonance.
Self-Perception Theory: People infer their attitudes through self-observation of behavior when external justification is weak.
Persuasion Routes: Central (thoughtful) vs. Peripheral (superficial cues) routes of persuasion affect attitude change based on the audience's motivation and involvement.
Communicator Characteristics: Credibility, attractiveness, and relatability enhance persuasive effects.
Definition: Social influence reflects changes in behavior resulting from social factors, through compliance, conformity, or obedience.
Social Norms: Expected behaviors that shape judgments and behaviors in social contexts; violation often observed in unusual social assignments.
Bystander Effect: Refers to situations where the presence of others leads to decreased helping behaviors.
Informational Social Influence: Conforming to others when we believe they have accurate information.
Normative Social Influence: Conforming to gain acceptance or avoid rejection.
Milgram's Experiment: Demonstrated how ordinary people commit harmful acts under the pressure of authority figures, highlighting the conflict between conscience and obedience.
Key Findings: High obedience rates, regardless of ethics, highlight the situational pressures impacting human behavior.
Facilitating Factors: Proximity, mere exposure, similarity are key components influencing attraction.
Physical Attractiveness: Drives initial attraction; societal biases favor physically attractive individuals.
Definition: Prejudice is a negative attitude toward a group; discrimination is biased behavior.
Cognitive and Motivational Roots: These include in-group favoritism and perceived threats to self-esteem based on group identity.
Motivations for Helping: Altruistic actions driven by empathy and social norms (e.g., reciprocity).
Bystander Intervention Model: Highlights decision processes influencing whether individuals intervene in emergencies (e.g., noticing the situation, interpreting it as an emergency, assuming responsibility).
Biological Influences: Genetics, brain structure, and hormonal factors contribute to individual differences in aggression.
Environmental Factors: Frustration, crowding, and aggressive modeling increase aggression.
Social Learning: Exposure to aggressive models reinforces aggressive behavior via imitation.
This outline serves as a comprehensive guide to the various themes associated with social influence, contemplating psychological factors involved in attraction, perceptions, attributions, and aggressive behavior in social contexts.